Apollo.io vs. Highspot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Highspot
Score 8.0 out of 10
N/A
Highspot is a sales content management software solution offered by Highspot.N/A
Pricing
Apollo.ioHighspot
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioHighspot
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioHighspot
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
6.9
11 Ratings
10% below category average
Highspot
-
Ratings
Advanced search7.111 Ratings00 Ratings
Identification of new leads5.311 Ratings00 Ratings
List quality7.011 Ratings00 Ratings
List upload/download8.810 Ratings00 Ratings
Ideal customer targeting7.211 Ratings00 Ratings
Load time/data access5.911 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
4.1
11 Ratings
59% below category average
Highspot
-
Ratings
Contact information3.711 Ratings00 Ratings
Company information4.111 Ratings00 Ratings
Industry information4.610 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.3
11 Ratings
12% above category average
Highspot
-
Ratings
Lead qualification process8.88 Ratings00 Ratings
Smart lists and recommendations8.89 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.210 Ratings00 Ratings
Alerts and reminders8.98 Ratings00 Ratings
Data hygiene9.510 Ratings00 Ratings
Automatic data refresh9.79 Ratings00 Ratings
Tags3.14 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.9
7 Ratings
6% above category average
Highspot
-
Ratings
Sales email templates5.87 Ratings00 Ratings
Append emails to records10.06 Ratings00 Ratings
Best Alternatives
Apollo.ioHighspot
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Paperflite
Paperflite
Score 9.4 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Paperflite
Paperflite
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHighspot
Likelihood to Recommend
7.2
(30 ratings)
9.9
(50 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.9
(5 ratings)
Support Rating
9.0
(5 ratings)
10.0
(13 ratings)
User Testimonials
Apollo.ioHighspot
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Highspot
Great for delivering insight on which personas are engaging with the material shared. If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Highspot
  • From an admin perspective, the platform is very easy to navigate, build and launch new content and informational pages for our team.
  • The search feature within the platform is very accurate and does a great job of curating the top content based off of what our reps are looking for.
  • The ability for our reps to hit 'edit in word online' or 'edit in Excel online' is great because our reps don't have to download a doc, edit it and then re-upload into the system. Any changes they make are auto-saved and stored right in Highspot. They can then present straight from the platform.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Highspot
  • The mobile platform is not as user-friendly, missing some of the ease of use from a mobile device.
  • The Help section is not as comprehensive or accurate. Often a search yields answers that are not relevant to the issue trying to be resolved.
  • Content can only be sorted alphabetically or by date, it would be useful to be able to sort by author or department as well.
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Likelihood to Renew
Apollo.io
No answers on this topic
Highspot
I love Highspot, it saves me a ton of time every single day. I like how my correspondence looks professional and I know what I'm sending is accurate and company approved. I'm able to add it to an email template in seconds and choose multiple brochures if it fits the information the student wants or requested. I can also customize templates to make them company specific when appropriate
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Usability
Apollo.io
No answers on this topic
Highspot
I use Highspot every day. It is basically my go-to spot to find anything I need to know about the product, like pricing and internal processes. It also helps me provide value-added emails to my prospects with extreme ease. Without Highspot I would not have the current success that I have right now in sales.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Highspot
I have not needed any customer support until now, I guess this is because they work on a proactive maintenance of the platform. We have an internal team working with Highspot so if I need help I go to my internal team not directly to Highspot. I have never heard any complaints.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Highspot
Dropbox was sufficient for storing content in an easy to access space but, provided us no value beyond that. SharePoint actually made us less productive due to the amount of time our sales team had to spend searching for the right piece of content. Neither solution provided us any analytics as to what content was being used/engaged with.

Highspot provided us with intuitive content search and organization with the ability to tag keywords, search queries, and fine-tune categorization of all of our content. Highspot also provided us with direct feedback when our customer or prospective customers were viewing content which enabled us to follow-up at the perfect time and was directly attributed to several closed won opportunities. Their Outlook integration is the icing on the top as it allows our sales team to share content, access email templates, and link communication back to Salesforce without ever having to leave the email client. With these features combined Highspot has made me drastically more productive and efficient in my work.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Highspot
  • Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
  • Highspot helps us understand what collateral gets deals in pipeline
  • Highspot aids in new employees getting ramped easier and faster with one location to review training content
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Highspot Screenshots

Screenshot of Content usage analytics