Apollo.io vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$900
per year
Pricing
Apollo.ioLead411
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic
$900
per year
Pro
$3,500
per year
Enterprise Unlimited per Year
Contact Us
per year
Offerings
Pricing Offerings
Apollo.ioLead411
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Pricing reflected may not include certain add-ons like Bombora Intent Data, or Reach Sales Enablement etc, Contact Sales for customization of the service.
More Pricing Information
Community Pulse
Apollo.ioLead411
Considered Both Products
Apollo.io
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Lead411
Chose Lead411
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Features
Apollo.ioLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
26 Ratings
2% above category average
Lead411
9.4
43 Ratings
18% above category average
Advanced search7.826 Ratings9.742 Ratings
Identification of new leads8.326 Ratings9.737 Ratings
List quality7.526 Ratings8.942 Ratings
List upload/download8.724 Ratings9.339 Ratings
Ideal customer targeting7.626 Ratings9.338 Ratings
Load time/data access8.126 Ratings9.340 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.9
26 Ratings
1% above category average
Lead411
9.4
43 Ratings
18% above category average
Contact information8.026 Ratings9.143 Ratings
Company information8.026 Ratings9.343 Ratings
Industry information7.625 Ratings9.743 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
26 Ratings
2% above category average
Lead411
9.2
39 Ratings
20% above category average
Lead qualification process7.622 Ratings8.931 Ratings
Smart lists and recommendations7.723 Ratings9.125 Ratings
Salesforce integration8.915 Ratings9.616 Ratings
Company/business profiles7.925 Ratings9.133 Ratings
Alerts and reminders7.521 Ratings9.223 Ratings
Data hygiene7.224 Ratings9.57 Ratings
Automatic data refresh7.423 Ratings8.727 Ratings
Tags7.617 Ratings9.34 Ratings
Filters and segmentation7.925 Ratings9.534 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
21 Ratings
9% below category average
Lead411
8.5
11 Ratings
12% above category average
Sales email templates6.921 Ratings8.011 Ratings
Append emails to records6.919 Ratings9.01 Ratings
Best Alternatives
Apollo.ioLead411
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Lead411
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Score 9.1 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Apollo.ioLead411
Likelihood to Recommend
8.6
(45 ratings)
9.7
(49 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.0
(7 ratings)
Usability
8.3
(15 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
7.0
(6 ratings)
9.1
(4 ratings)
User Testimonials
Apollo.ioLead411
Likelihood to Recommend
Apollo.io
It's super appropriate for what it is selling, IF IT DIDNT HAVE THE PLETHORA OF BUGS it has had for the last 2 and a half months... Its extremely frustrating because the features we use promise so much, the signals are great and the scoring is great, if it worked!! They built a "new version of Scoring" which messed everything up and stopped me from being able to search precisely for prospect companies and people since.
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Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Lead411
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Lead411
  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Lead411
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Read full review
Usability
Apollo.io
super easy to set up and use for most general usecases - think the platform can sometimes do a bit too much and should try and stick to it's core competencies which is for prospecting data & uploading into CRMS. the only issue I have with the platform is when Apollo.io can't find the data - it sticks you on a loading screen for way too long and doesn't give you the option to manually upload the contact info during this pending stage.
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Lead411
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Lead411
They are very good at responding to my questions.
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Alternatives Considered
Apollo.io
After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a tool in what we can trust and use
Read full review
Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Lead411
  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data while researching and browsing for prospectsScreenshot of Sales triggers to find prospects, including new hires, promotions, hiring plans, funding, new locations, and executive changesScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Adds the ability to reach out to prospects directly from the Lead411 platform. Includes automated email/SMS cadences and respond to prospects that are qualified and interested.