Apollo.io vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$900
per year
Pricing
Apollo.ioLead411
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic
$900
per year
Pro
$3,500
per year
Enterprise Unlimited per Year
Contact Us
per year
Offerings
Pricing Offerings
Apollo.ioLead411
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Pricing reflected may not include certain add-ons like Bombora Intent Data, or Reach Sales Enablement etc, Contact Sales for customization of the service.
More Pricing Information
Community Pulse
Apollo.ioLead411
Considered Both Products
Apollo.io
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Lead411
Chose Lead411
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Top Pros
Top Cons
Features
Apollo.ioLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.8
11 Ratings
2% above category average
Lead411
9.4
43 Ratings
21% above category average
Advanced search8.111 Ratings9.742 Ratings
Identification of new leads6.911 Ratings9.737 Ratings
List quality7.911 Ratings8.942 Ratings
List upload/download8.810 Ratings9.339 Ratings
Ideal customer targeting8.111 Ratings9.338 Ratings
Load time/data access7.311 Ratings9.340 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.1
11 Ratings
21% below category average
Lead411
9.4
43 Ratings
22% above category average
Contact information5.811 Ratings9.143 Ratings
Company information5.911 Ratings9.343 Ratings
Industry information6.510 Ratings9.743 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
12% above category average
Lead411
9.2
39 Ratings
21% above category average
Lead qualification process8.68 Ratings8.931 Ratings
Smart lists and recommendations8.79 Ratings9.125 Ratings
Salesforce integration9.05 Ratings9.616 Ratings
Company/business profiles8.410 Ratings9.133 Ratings
Alerts and reminders8.98 Ratings9.223 Ratings
Data hygiene9.010 Ratings9.57 Ratings
Automatic data refresh9.59 Ratings8.727 Ratings
Tags4.74 Ratings9.34 Ratings
Filters and segmentation8.910 Ratings9.534 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.5
7 Ratings
12% above category average
Lead411
8.5
11 Ratings
12% above category average
Sales email templates7.27 Ratings8.011 Ratings
Append emails to records9.96 Ratings9.01 Ratings
Best Alternatives
Apollo.ioLead411
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Crunchbase
Crunchbase
Score 7.9 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLead411
Likelihood to Recommend
7.9
(30 ratings)
9.7
(49 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
9.0
(5 ratings)
9.1
(4 ratings)
User Testimonials
Apollo.ioLead411
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
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Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Lead411
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Lead411
  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
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Likelihood to Renew
Apollo.io
No answers on this topic
Lead411
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Read full review
Usability
Apollo.io
No answers on this topic
Lead411
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Lead411
They are very good at responding to my questions.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Lead411
  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data while researching and browsing for prospectsScreenshot of Sales triggers to find prospects, including new hires, promotions, hiring plans, funding, new locations, and executive changesScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Adds the ability to reach out to prospects directly from the Lead411 platform. Includes automated email/SMS cadences and respond to prospects that are qualified and interested.