Apollo.io vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Intuit Mailchimp
Score 8.0 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
Apollo.ioIntuit Mailchimp
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
Apollo.ioIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioIntuit Mailchimp
Considered Both Products
Apollo.io

No answer on this topic

Intuit Mailchimp
Chose Intuit Mailchimp
I started on Mailchimp and then branched out on trials to other products (Apollo and Outfunnel). Since Mailchimp is reserved for our marketing department, the addition of Outfunnel has come in handy (simply because it integrates inside of our CRM). Apollo was a wonderful …
Top Pros
Top Cons
Features
Apollo.ioIntuit Mailchimp
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
6.9
11 Ratings
10% below category average
Intuit Mailchimp
-
Ratings
Advanced search7.111 Ratings00 Ratings
Identification of new leads5.211 Ratings00 Ratings
List quality7.011 Ratings00 Ratings
List upload/download8.810 Ratings00 Ratings
Ideal customer targeting7.211 Ratings00 Ratings
Load time/data access5.911 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
4.1
11 Ratings
59% below category average
Intuit Mailchimp
-
Ratings
Contact information3.611 Ratings00 Ratings
Company information4.111 Ratings00 Ratings
Industry information4.510 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.3
11 Ratings
12% above category average
Intuit Mailchimp
-
Ratings
Lead qualification process8.88 Ratings00 Ratings
Smart lists and recommendations8.89 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.210 Ratings00 Ratings
Alerts and reminders8.98 Ratings00 Ratings
Data hygiene9.510 Ratings00 Ratings
Automatic data refresh9.79 Ratings00 Ratings
Tags3.14 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.9
7 Ratings
6% above category average
Intuit Mailchimp
-
Ratings
Sales email templates5.87 Ratings00 Ratings
Append emails to records10.06 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
8.0
481 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.2446 Ratings
Dynamic content00 Ratings7.9429 Ratings
Ability to test dynamic content00 Ratings8.0410 Ratings
Landing pages00 Ratings7.6331 Ratings
A/B testing00 Ratings8.1362 Ratings
Mobile optimization00 Ratings8.2440 Ratings
Email deliverability reporting00 Ratings8.5468 Ratings
List management00 Ratings8.0468 Ratings
Triggered drip sequences00 Ratings7.8322 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
9.8
4 Ratings
22% above category average
Lead nurturing automation00 Ratings9.04 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.03 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
8.0
55 Ratings
5% above category average
Calendaring00 Ratings8.348 Ratings
Event/webinar marketing00 Ratings7.740 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
8.1
50 Ratings
6% above category average
Social sharing and campaigns00 Ratings8.146 Ratings
Social profile integration00 Ratings8.041 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
7.8
466 Ratings
4% above category average
Dashboards00 Ratings7.7130 Ratings
Standard reports00 Ratings8.1464 Ratings
Custom reports00 Ratings7.755 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Apollo.io
-
Ratings
Intuit Mailchimp
7.4
51 Ratings
3% below category average
API00 Ratings7.939 Ratings
Role-based workflow & approvals00 Ratings7.011 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.223 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.520 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.746 Ratings
Best Alternatives
Apollo.ioIntuit Mailchimp
Small Businesses
Lead411
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Score 9.1 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
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PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Apollo.ioIntuit Mailchimp
Likelihood to Recommend
7.1
(30 ratings)
8.1
(505 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(51 ratings)
Usability
-
(0 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
9.0
(5 ratings)
8.0
(18 ratings)
Implementation Rating
-
(0 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Apollo.ioIntuit Mailchimp
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
Apollo.io
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Apollo.io
No answers on this topic
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Apollo.io
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Apollo.io
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Apollo.io
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.