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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Octopus CRM

    Score8.3 out of 10
    N/AN/A

    $9.99

    per month

    Outreach

    Score8.3 out of 10
    N/AOutreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
    Pricing
    Apollo.ioOctopus CRMOutreach
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Starter
    $9.99
    per month
    Professional
    $14.99
    per month
    Advanced
    $21.99
    per month
    Unlimited
    $39.99
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioOctopus CRMOutreach
    Free Trial
    YesYesNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup feeOptional
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioOctopus CRMOutreach
    Considered Multiple Products
    Apollo.io
    Chose Apollo.io
    We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
    Incentivized
    Octopus CRM
    No answer on this topic
    Outreach
    Chose Outreach
    I have only used the free version, and honestly, I couldn't use all the features since it was the free version. I don't really think it compares to it, though, and it was a super intrusive tool. So I quit using it. Not sure if Outreach can do something similar to what Clari …
    Incentivized
    Chose Outreach
    I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
    Incentivized
    Chose Outreach
    In order of what my choices would be with the options above:
    Apollo, Salesloft, Outreach, Unify, Amplemarket
    In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
    Incentivized
    Chose Outreach
    Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
    Incentivized
    Chose Outreach
    Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
    Incentivized
    Chose Outreach
    Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
    Incentivized
    Chose Outreach
    Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
    Incentivized
    Chose Outreach
    Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
    Incentivized
    Chose Outreach
    I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    No answers on this topic
    96%
    Would buy again
    86 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    No answers on this topic
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    No answers on this topic
    94%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    61 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    No answers on this topic
    88%
    Implementation went as expected
    44 Answers
    Features
    Apollo.ioOctopus CRMOutreach
    Prospecting
    Comparison of Prospecting features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Octopus CRM
    -
    Ratings
    Outreach
    -
    Ratings
    Advanced search8.4192 Ratings00 Ratings00 Ratings
    Identification of new leads8.2192 Ratings00 Ratings00 Ratings
    List quality7.8195 Ratings00 Ratings00 Ratings
    List upload/download8.4183 Ratings00 Ratings00 Ratings
    Ideal customer targeting8.0190 Ratings00 Ratings00 Ratings
    Load time/data access8.2193 Ratings00 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    Octopus CRM
    -
    Ratings
    Outreach
    -
    Ratings
    Contact information8.3195 Ratings00 Ratings00 Ratings
    Company information8.4195 Ratings00 Ratings00 Ratings
    Industry information8.0193 Ratings00 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    Octopus CRM
    -
    Ratings
    Outreach
    -
    Ratings
    Lead qualification process7.9176 Ratings00 Ratings00 Ratings
    Smart lists and recommendations7.6176 Ratings00 Ratings00 Ratings
    Salesforce integration8.1114 Ratings00 Ratings00 Ratings
    Company/business profiles8.1183 Ratings00 Ratings00 Ratings
    Alerts and reminders7.7165 Ratings00 Ratings00 Ratings
    Data hygiene7.5183 Ratings00 Ratings00 Ratings
    Automatic data refresh7.5173 Ratings00 Ratings00 Ratings
    Tags7.8148 Ratings00 Ratings00 Ratings
    Filters and segmentation8.3178 Ratings00 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    Octopus CRM
    -
    Ratings
    Outreach
    -
    Ratings
    Sales email templates7.6169 Ratings00 Ratings00 Ratings
    Append emails to records8.0155 Ratings00 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    -
    Ratings
    Octopus CRM
    8.0
    1 Ratings
    5% above category average
    Outreach
    -
    Ratings
    Lead nurturing automation00 Ratings8.01 Ratings00 Ratings
    Data quality management00 Ratings8.01 Ratings00 Ratings
    Lead segmentation and distribution00 Ratings8.01 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Apollo.io and Octopus CRM and Outreach
    Feature
    Apollo.io
    -
    Ratings
    Octopus CRM
    10.0
    1 Ratings
    18% above category average
    Outreach
    -
    Ratings
    Form templates00 Ratings10.01 Ratings00 Ratings
    Best Alternatives
    Apollo.ioOctopus CRMOutreach
    Small Businesses
    Owler
    Score9.7 out of 10
    Dealfront
    Score8.4 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Dealfront
    Score8.4 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioOctopus CRMOutreach
    Likelihood to Recommend
    8.6
    (218 ratings)
    8.0
    (1 ratings)
    8.5
    (263 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    8.5
    (11 ratings)
    Usability
    8.3
    (189 ratings)
    -
    (0 ratings)
    8.4
    (213 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    9.5
    (25 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    4.5
    (3 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    8.4
    (62 ratings)
    User Testimonials
    Apollo.ioOctopus CRMOutreach
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Octopus CRM
    Automating connection requests is well-suited for those working who work in sales and need to connect with a large volume of people. Not sure of suitability for other professions
    Incentivized
    Read full review
    Outreach
    Outreach is very useful for all aspects of work organization. I can keep my tasks organized and complete them quickly and efficiently. I'd like to see an app-based tracking feature to keep my tasks up-to-date with reminders, which would make things much more efficient and eliminate the need to constantly check the website. Outreach es muy útil en todo lo que refiere a organización de trabajo, puedo mantener un orden de actividades y me permite completarlas de manera ágil y rápida. Quisiera un seguimiento desde aplicativo para tener siempre al dia las tareas con recordatorios lo que haría mucho más eficiente y así no ingresar todo el tiempo a la pagina This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Octopus CRM
    • Automates connection requests
    • Allows you to work while connection requests are being sent
    • Tells you when you've already connected with someone
    Incentivized
    Read full review
    Outreach
    • Outreach is great at managing my data to day tasks and reminders for next steps with prospects
    • The click to dial works great from Salesforce, and I love the integration with Salesforce where I can upload contacts into Outreach to start a sequence
    • Outreach Kaia is perfect to capture calls and search provide actionable next steps. I also like going in and listening to other reps calls
    • I like the overview section for reports where I can see how I am doing compared to my peers. Especially on all metrics
    • The accounts tab is great to see at a glance which accounts have had the most engagement
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Octopus CRM
    • Could make functionality of LinkedIn Sales Nav to Octopus easier
    Incentivized
    Read full review
    Outreach
    • The Salesforce-to-Outreach connection can be weak if a record is converted; Outreach holds onto stake values.
    • Outreach can be hard for new hires to grasp, ongoing training in platform would help.
    • Customization in report views from Salesforce into outreach could be enhanced.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Octopus CRM
    No answers on this topic
    Outreach
    It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Octopus CRM
    No answers on this topic
    Outreach
    It's not as simple as it used to be -- getting pretty bloated, and I'm not a fan of the UI. I think it could be a far more usable product (and indeed, at one point it was) if the most important things for a seller were the most prominent. Take cold emailing, for example: the window where messages are being composed is tiny, and it's frustrating to use—maybe that's just me, though.
    Incentivized
    Read full review
    Reliability and Availability
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
    Incentivized
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    Performance
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
    Incentivized
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    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Octopus CRM
    No answers on this topic
    Outreach
    There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
    Incentivized
    Read full review
    In-Person Training
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
    Incentivized
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    Online Training
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
    Incentivized
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    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Octopus CRM
    Octopus works hand in hand with LinkedIn Sales Nav. I will save people from leads from Sales Nav and then import those leads into Octopus to automate connection requests
    Incentivized
    Read full review
    Outreach
    They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.
    Incentivized
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    Scalability
    Apollo.io
    No answers on this topic
    Octopus CRM
    No answers on this topic
    Outreach
    As a business of 100+ people, we are on the smaller side. We took it on when we were 50 people overall with 15 sellers. We are now double that it has scaled brilliantly. We would completely trust the system to scale with us if we doubled in size
    Incentivized
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    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
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    Octopus CRM
    • I've been able to book some meetings from people I've connected with on Octopus, positively impacting my sales metrics and my companies bottom line.
    • Also good to grow my LinkedIn connections to show people I am a face in my industry.
    Incentivized
    Read full review
    Outreach
    • Increase in meetings booked
    • Increase in call metrics as it is easy to make more calls using Outreach features. Basically cutting down admin work time before the call.
    • Prospect journey and experience has been a positive flowing through a set amount of emails and calls rather than just being blasted with random emails. Helps BDRS stay focused on more important parts of the job.
    Incentivized
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    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Outreach Screenshots

    Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.