Apollo.io vs. Outreach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Outreach
Score 8.4 out of 10
N/A
Outreach is a sales execution platform that helps market-facing teams create and predictably close more pipeline. From prospecting to deal management to forecasting, Outreach leverages automation and artificial intelligence to help revenue leaders increase the efficiency and effectiveness of go-to-market activities and personnel across the revenue cycle. Outreach offers sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. The software…N/A
Pricing
Apollo.ioOutreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioOutreach
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioOutreach
Considered Both Products
Apollo.io
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
Outreach
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
Chose Outreach
Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
Chose Outreach
I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
Features
Apollo.ioOutreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
19 Ratings
2% above category average
Outreach
-
Ratings
Advanced search7.619 Ratings00 Ratings
Identification of new leads7.819 Ratings00 Ratings
List quality7.819 Ratings00 Ratings
List upload/download8.418 Ratings00 Ratings
Ideal customer targeting7.919 Ratings00 Ratings
Load time/data access8.319 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.7
19 Ratings
2% below category average
Outreach
-
Ratings
Contact information7.719 Ratings00 Ratings
Company information7.919 Ratings00 Ratings
Industry information7.418 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.6
19 Ratings
1% above category average
Outreach
-
Ratings
Lead qualification process8.016 Ratings00 Ratings
Smart lists and recommendations7.716 Ratings00 Ratings
Salesforce integration8.010 Ratings00 Ratings
Company/business profiles7.818 Ratings00 Ratings
Alerts and reminders7.016 Ratings00 Ratings
Data hygiene7.317 Ratings00 Ratings
Automatic data refresh7.417 Ratings00 Ratings
Tags7.412 Ratings00 Ratings
Filters and segmentation8.118 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.2
14 Ratings
4% below category average
Outreach
-
Ratings
Sales email templates7.014 Ratings00 Ratings
Append emails to records7.513 Ratings00 Ratings
Best Alternatives
Apollo.ioOutreach
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
Salesloft
Salesloft
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioOutreach
Likelihood to Recommend
8.7
(38 ratings)
8.2
(232 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.8
(8 ratings)
Usability
8.6
(8 ratings)
7.7
(179 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(5 ratings)
7.2
(22 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
4.5
(3 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
8.5
(28 ratings)
User Testimonials
Apollo.ioOutreach
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
Outreach
Both are suitable for a strategy that targets a large number of accounts simultaneously using sequences. However, it is also ideal for a more sniper-like approach, which requires additional manual steps. It allows us to work with a process or system, which helps us drive higher numbers. It is also very easy for newly onboarded employees to master the tool. In general, a must-have tool.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Outreach
  • Organization - I know when to make calls/emails/LinkedIn connections without having to overthink anything.
  • Alignment - the colleagues I work with on my accounts can keep tabs on my activity so there is no redundancy or overcommunication.
  • Ease of use - all my contacts are in one place, and sending automated emails I have built in my sequences give me so much time back in my day.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Outreach
  • When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
  • Calls drop constantly.
  • Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
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Usability
Apollo.io
Because a brand new employee can get up and running with Apollo.io in half the time it takes them to learn Salesforce or HubSpot. I think there are many features that normally take multiple software applications, so it also saves money. Apollo.io integrates with so many systems and is easy to use with LinkedIn which is the number one business social platform.
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Outreach
Being in a role that required me to do a lot of prospecting, I spent more time in Outreach than any other platform. It had everything within that I needed to be successful in my role. It was extremely customizable and easy to learn. There were occasional bugs, but nothing that kept me from doing my job.
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Reliability and Availability
Apollo.io
No answers on this topic
Outreach
its always available as i need it, i have not had any issues or errors
Read full review
Performance
Apollo.io
No answers on this topic
Outreach
this is a repeat question. yes it loads quickly. and its pretty quick
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
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In-Person Training
Apollo.io
No answers on this topic
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
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Online Training
Apollo.io
No answers on this topic
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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Implementation Rating
Apollo.io
No answers on this topic
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
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Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
Outreach
We found that Outreach was superior to Salesloft and Gong, and a better fit for our organization for the following reasons:
  • User interface and overall experience: it's just a cleaner platform and easier to work in than the other two.
  • Feature set: the other two tools had more bells and whistles, but sometimes less is more, and the core functionality of Outreach is preferable.
  • Integration with Salesforce
  • Price
  • Customer support and training options are superior on Outreach
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Scalability
Apollo.io
No answers on this topic
Outreach
It is scalable to many businesses, but I think Orum if frequently better for scalability in terms of number of prospect calls and making more calls. I think every sales team should have Outreach and I cannot imagine using only Orum because I think Outreach is better as an organizing tool, but I also can't imagine using only Outreach without Orum given the amount of calls I have to make in a day
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Outreach
  • It's helped me speed up my ability to reach out to customers. I like bulk composing but would be even better if Outreach was able to recommend (daily/weekly/etc.) who we should reach out to based on intent/other metrics.
  • I will say outreach has improved our ability to book more meetings simply because it enables volume activities.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Outreach Screenshots

Screenshot of Help reps engage buyers with personalized interactions throughout their buying journey. Orchestrate all key sales activities — like emails, phone calls, social media touches — utilizing proven playbooks & messaging.Screenshot of Outreach Kaia - AI-powered virtual assistant that joins live meetings, captures real-time transcription, and delivers on-demand confidence with competitive and product details in the moment.Screenshot of Outreach Commit delivers real-time pipeline analysis and buyer engagement signals to bring science to the art of forecasting, enabling revenue leaders to go from guessing the future to changing it with recommended actions.Screenshot of Outreach Everywhere - Outreach is everywhere work happens, including Gmail and Salesforce.com.Screenshot of Outreach Success Plans provide complete visibility into a team’s deals at both a granular and big-picture level.Screenshot of Reporting - To improve results with actionable insights. Know the times, channels and sequences that reach prospects best.