Ease of use. Reliable for email delivery. They do it really well. I think the interface is easy to use, and I can get my new reps on the tool asap. Their support has been reliable, and they share best practices.
I've had an overall great experience with Apollo.io. It allows me to reach out to my ideal customer profile at scale while being able to customise my messaging and workflow. It's also extremely easy to keep track of which leads are warm, not interested and ones to nurture. I also find it extremely useful for lead sourcing - There's a lot of filters I can use to make my list as granular as possible.
Reliable support, easy onboarding for new sales reps and SDRs within my team. Email delivery is very important for us, and it does a very good job. Sequencing setup is very easy and their team does provide us good examples to keep our sequences smart. It would be awesome if they introduce linkedin automation as well, currently you can add a linkedin task but not automate it.Overall we've used it for the last 2 years and its worked great for us.
Sequencing automated email campaigns for outbound prospecting (BD Function).
Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
Outplay is really simple with respect to the usage. Once we integrate the tool, it is really reliable and highly productive. Setting up multiple campaigns, and tracking the metrics is straight forward and simple. Also setting up the email templates and campaign sequence is simple and easy to use and operate
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Ease of use. Reliable for email delivery. They do it really well. I think the interface is easy to use, and I can get my new reps on the tool asap. Their support has been reliable, and they share best practices.
