Ease of use. Reliable for email delivery. They do it really well. I think the interface is easy to use, and I can get my new reps on the tool asap. Their support has been reliable, and they share best practices.
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Reliable support, easy onboarding for new sales reps and SDRs within my team. Email delivery is very important for us, and it does a very good job. Sequencing setup is very easy and their team does provide us good examples to keep our sequences smart. It would be awesome if they introduce linkedin automation as well, currently you can add a linkedin task but not automate it.Overall we've used it for the last 2 years and its worked great for us.
Sequencing automated email campaigns for outbound prospecting (BD Function).
Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
Outplay is really simple with respect to the usage. Once we integrate the tool, it is really reliable and highly productive. Setting up multiple campaigns, and tracking the metrics is straight forward and simple. Also setting up the email templates and campaign sequence is simple and easy to use and operate
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Ease of use. Reliable for email delivery. They do it really well. I think the interface is easy to use, and I can get my new reps on the tool asap. Their support has been reliable, and they share best practices.
