Apollo.io vs. Clari Copilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Clari Copilot
Score 9.0 out of 10
N/A
Clari Copilot helps revenue teams win revenue-critical moments. Clari Copilot’s conversation intelligence platform gives reps and managers tools to compete, spot revenue leak, and close deals. It offers: Real-time battlecards and monologue alerts, so reps can navigate objections with ease and learn from winning behavior. And managers can track rep performance…
$720
per year per rep
Pricing
Apollo.ioClari Copilot
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Growth
$720
per year per rep
Accelerator
$1,080
per year per rep
Enterprise
$1,320
per year per rep
Offerings
Pricing Offerings
Apollo.ioClari Copilot
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioClari Copilot
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo is much easier to use than LinkedIn and the ability to contact customers in one tool is very efficient
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Clari Copilot
Chose Clari Copilot
I liked Gong more from a quality standpoint and reliability standpoint but it was much slower to upload taking up to an hour post-call.
Chose Clari Copilot
We evaluated wingman, gong and chorus. Settled on Wingman because of their features and then being cost effective as well. I've used Gong before in an earlier organization but would vouch for Wingman over Gong primarily because Gong is very expensive. Wingman provides the best …
Chose Clari Copilot
I was not part of evalution processs of any software, so I can't comment on this one on why we chose Wingman.
Chose Clari Copilot
The alternative seem to provide way, more features and tools and rack, chili and heated, and it made it harder to use it out of the box and understand as a whole. Wingman does a good job with providing the right features and keeping things simple.
Chose Clari Copilot
No, we just bought wingman, no other products its the best; the leadership team looked at it last year and since then our life is being easy and I am in Customer Success, so I don't have that knowledge about that as we do not need training cards but will try real time insights …
Chose Clari Copilot
similar - i do like Wingman just as much
Chose Clari Copilot
Wingman does the fundamentals or basics of conversational intelligence as good as any other company or vendor.
Chose Clari Copilot
We have used fireflies also for our meetings and its similar to wingman but considering the intelligence which wingman brings fireflies doesn't have that much robust intelligence in reporting. You can use fireflies but when you use wingman you will actually feel the accuracy …
Chose Clari Copilot
Wingman is slightly better than good meetings as it is easier to use and more powerful.
Chose Clari Copilot
Customer services reps are readily available. Every time I have questions they answer really fast and are open to having a meeting. I think the customer service makes us stick with them.
Chose Clari Copilot
We recommend wingman because it is more cost-effective and easy to use. It plugs right into Gmail and zoom so it's very easy to log in and out of. I recommend wingman because they have great support to help with any issues that come up while using the platform which is a great …
Chose Clari Copilot
Because it's much cheaper, but has at the same time the most important features such as keywords (topics); game tampes; filters, etc.
Chose Clari Copilot
Wingman is much cheaper than Gong, but Gong appears to have stronger analysis tools. When customers ask us what is the extra person in our Zoom call, we just call it our "Gong" tool.
Chose Clari Copilot
The overall suite, integrations, collaboration and statistics were the main factors to opt for Wingman.
Chose Clari Copilot
It integrates beautifully and offers functionality around calling training and live transcription that none of the others does.
Chose Clari Copilot
We evaluated Gong and Chorus and we felt that each competitor had feature parity, meaning each of the competitors didn't have wildly different offerings. When it came down to our needs at the time, we really just needed a tool to help with a share of voice and rep training. We …
Chose Clari Copilot
I have used Gong and ExecVision, I would say that those are on opposite ends of the spectrum of offering a full suite of call recording, coaching, and AI. Wingman is much more comparable to Gong and was so easy to onboard, integrate, and get up and running for our team's needs. …
Chose Clari Copilot
Better product features, onboarding, and no upfront/platform costs with flexible pricing.
Features
Apollo.ioClari Copilot
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
5% above category average
Clari Copilot
-
Ratings
Advanced search8.40 Ratings00 Ratings
Identification of new leads8.20 Ratings00 Ratings
List quality7.80 Ratings00 Ratings
List upload/download8.40 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access8.20 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
Clari Copilot
-
Ratings
Contact information8.20 Ratings00 Ratings
Company information8.40 Ratings00 Ratings
Industry information8.00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
Clari Copilot
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.50 Ratings00 Ratings
Salesforce integration8.10 Ratings00 Ratings
Company/business profiles8.10 Ratings00 Ratings
Alerts and reminders7.70 Ratings00 Ratings
Data hygiene7.50 Ratings00 Ratings
Automatic data refresh7.50 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation8.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
Clari Copilot
-
Ratings
Sales email templates7.50 Ratings00 Ratings
Append emails to records7.90 Ratings00 Ratings
Best Alternatives
Apollo.ioClari Copilot
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Mediafly
Mediafly
Score 7.7 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clari
Clari
Score 8.6 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clari
Clari
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioClari Copilot
Likelihood to Recommend
8.6
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
8.6
(0 ratings)
Usability
8.2
(0 ratings)
8.2
(0 ratings)
Support Rating
7.0
(0 ratings)
8.4
(0 ratings)
Implementation Rating
5.5
(0 ratings)
9.1
(0 ratings)
User Testimonials
Apollo.ioClari Copilot
Likelihood to Recommend
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
For the overall monitoring of sales calls and validating claims, it is a great tool and does exactly what we need. A change that would be great would be the ability to set a condition for any member on the system to either be able to download transcripts or prohibit downloading transcripts without them needing to be made admins. We have the finance department that often needs access to the transcripts as evidence in Stripe disputes, but they have to be made an admin to be able to download the transcript even though they don't actively use Wingman except for downloading transcripts.
Read full review
Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
  • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
  • Creating game tapes - so that you can easily onboard new team members.
  • Great support team (love for Sushma).
  • Much cheaper than competitors.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
  • Searching for specific calls (you can scroll through the list, but that takes time)
  • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
  • The AI-driven insights aren't always accurate but are still very useful nonetheless
Read full review
Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
Read full review
Usability
There is a learning curve with Apollo.io, but it's not overwhelming. There's simply a lot of functionality, so it takes a bit to learn the navigation and feature set. I wouldn't let that scare you, though, as there's an AI chat to help you find what you're looking for.
Read full review
Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
Read full review
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
Read full review
Implementation Rating
No answers on this topic
I wasn't directly involved but no news is good news in our organization for topics like this!
Read full review
Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
Read full review
We evaluated wingman, Gong and chorus. Settled on Wingman because of their features and then being cost effective as well. I've used Gong before in an earlier organization but would vouch for Wingman over Gong primarily because Gong is very expensive. Wingman provides the best bang for buck in the sales intelligence ecosystem
Read full review
Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
  • It's made me more confident on a call, because if I forget something it doesn't matter.
  • It's enabled me to be more concise in my follow-up's referring to specific points from the call.
  • It's provided some absolute gems when clients have shared media plans showing competitors etc.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Clari Copilot Screenshots

Screenshot of Call Library — Organized, searchable and shareable recordingsScreenshot of Call Summary — For full visibility on every sales interactionScreenshot of Call ScorecardsScreenshot of Game Tapes — A Netflix for salesScreenshot of Deal Central —An early-warning system for at-risk dealsScreenshot of Team Dashboard — Tracks coaching-led performance improvements