Apollo.io vs. Clari Copilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Clari Copilot
Score 9.1 out of 10
N/A
Clari Copilot helps revenue teams win revenue-critical moments. Clari Copilot’s conversation intelligence platform gives reps and managers tools to compete, spot revenue leak, and close deals. It offers: Real-time battlecards and monologue alerts, so reps can navigate objections with ease and learn from winning behavior. And managers can track rep performance…
$60
per month per rep
Pricing
Apollo.ioClari Copilot
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Growth
$720
per year per rep
Accelerator
$1,080
per year per rep
Enterprise
$1,320
per year per rep
Offerings
Pricing Offerings
Apollo.ioClari Copilot
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioClari Copilot
Considered Both Products
Apollo.io

No answer on this topic

Clari Copilot
Chose Clari Copilot
We evaluated wingman, Gong and chorus. Settled on Wingman because of their features and then being cost effective as well. I've used Gong before in an earlier organization but would vouch for Wingman over Gong primarily because Gong is very expensive. Wingman provides the best …
Chose Clari Copilot
Wingman is easy to use, self-serve and cost-effective. It has the basic features which you need to track your deals.
Features
Apollo.ioClari Copilot
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
171 Ratings
6% above category average
Clari Copilot
-
Ratings
Advanced search8.4167 Ratings00 Ratings
Identification of new leads8.3167 Ratings00 Ratings
List quality7.8169 Ratings00 Ratings
List upload/download8.5158 Ratings00 Ratings
Ideal customer targeting8.0165 Ratings00 Ratings
Load time/data access8.2167 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
169 Ratings
4% above category average
Clari Copilot
-
Ratings
Contact information8.1169 Ratings00 Ratings
Company information8.2169 Ratings00 Ratings
Industry information8.0167 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
167 Ratings
5% above category average
Clari Copilot
-
Ratings
Lead qualification process7.7156 Ratings00 Ratings
Smart lists and recommendations7.6154 Ratings00 Ratings
Salesforce integration8.298 Ratings00 Ratings
Company/business profiles8.1161 Ratings00 Ratings
Alerts and reminders7.7142 Ratings00 Ratings
Data hygiene7.5160 Ratings00 Ratings
Automatic data refresh7.5154 Ratings00 Ratings
Tags7.7131 Ratings00 Ratings
Filters and segmentation8.2157 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
150 Ratings
3% above category average
Clari Copilot
-
Ratings
Sales email templates7.7149 Ratings00 Ratings
Append emails to records7.8138 Ratings00 Ratings
Best Alternatives
Apollo.ioClari Copilot
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Mediafly
Mediafly
Score 7.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Clari
Clari
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clari
Clari
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioClari Copilot
Likelihood to Recommend
8.7
(162 ratings)
9.4
(81 ratings)
Likelihood to Renew
8.1
(2 ratings)
8.6
(3 ratings)
Usability
8.3
(134 ratings)
8.2
(1 ratings)
Support Rating
7.0
(6 ratings)
8.4
(2 ratings)
Implementation Rating
5.5
(1 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioClari Copilot
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
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Clari
Wingman would be well suited for any organisation with more than 5+ reps in their sales team. Recording all the demo calls will create a playbook which will help the reps learn from each other and also to ramp up new reps with how to conduct the demo and discovery calls
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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Clari
  • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
  • Creating game tapes - so that you can easily onboard new team members.
  • Great support team (love for Sushma).
  • Much cheaper than competitors.
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Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
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Clari
  • Searching for specific calls (you can scroll through the list, but that takes time)
  • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
  • The AI-driven insights aren't always accurate but are still very useful nonetheless
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Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
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Clari
I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
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Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
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Clari
Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Clari
Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
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Implementation Rating
Apollo.io
No answers on this topic
Clari
I wasn't directly involved but no news is good news in our organization for topics like this!
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Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
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Clari
Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian company.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
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Clari
  • Training of new Sales representatives has gone from 1 month to 2 weeks using Wingman as part of the training tools.
  • The transcripts have also helped us to decrease the number of disputes "Lost" on Stripe, by providing evidence needed to win the case.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Clari Copilot Screenshots

Screenshot of Call Library — Organized, searchable and shareable recordingsScreenshot of Call Summary — For full visibility on every sales interactionScreenshot of Call ScorecardsScreenshot of Game Tapes — A Netflix for salesScreenshot of Deal Central —An early-warning system for at-risk dealsScreenshot of Team Dashboard — Tracks coaching-led performance improvements