Adjust by AppLovin vs. Branch vs. Firebase Crashlytics

According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.

Incentivized

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.

Incentivized

Firebase Crashlytics is a no-brainer if you are already using any of the other Firebase suite of products, as its integration is very easy if you are already using these in your app. If you have cross-platform Android, iOS, and macOS apps, you should also consider Firebase Crashlytics to provide a unified across your platforms. If your app is only on Android or only on Apple, then you may be better off remaining with the default Apple Developer or Google Play Developer Console crash collection experiences.

Incentivized

• Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
• Tracking in-app actions on our mobile campaigns.
• Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
• Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Incentivized

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

Incentivized

• Providing stack traces that are useful when users have crashes.
• Tracking crashes per version (app and OS) so we know whether to release a version to everyone instead of a subset.
• Provides trending crsahes/problems if there's a spike in issues so we can get on it quickly.

Incentivized

• UI is very confusing and needs a refresh.
• Reports are very limited and need more granularity.
• Onboarding program for agencies lacks concrete information.

Incentivized

• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

Incentivized

• Navigation between the issue listing and details is something difficult to understand for the new user.
• Pannel takes time in loading may be because of analytics data but it can be reduce.
• Not provide accurate line number in case of proguarded apps.

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

Incentivized

Because its fulfilling our basic and necessary requirements that can be an only and enough reason to renew the subscription.

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

It is very easy for non-developer staff to use the Firebase Console and gather information for the development team. Developers will find it straightforward to integrate Firebase Crashlytics into new or existing codebases using Google's in-depth developer documentation. I cannot think of an easier cross-platform solution to use, and because of that I wish it supported more platforms!

Incentivized

Adjust Attribution is great on Amplitude if tagged/integrated right.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.

Incentivized

Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.

Incentivized

Truly speaking, it is also a quite good tool for crash reports, but Firebase Crashlytics was better to use when you are using the Firebase Realtime database as your DB, so the integrations become much easier.

Incentivized

• It has helped us stop fraud, improving ROI.
• Cheaper than the competition improving ROI.
• Helped us identify non performing media channels, improving ROI.

Incentivized

• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

Incentivized

• Fix bugs within hours rather than days or weeks
• Retain users longer by reducing their frustration due to crashes
• Keep management happy that our app is stable & bug-free

Incentivized