Atlassian Confluence vs. Webtrends Analytics

I would recommend Atlassian Confluence for companies that want to have internal documentation and minimum governance processes to ensure documentation is useful and doesn't have a lot of duplicated and non-updated content. I wouldn't recommend Atlassian Confluence for companies with a low budget since this product might be a little costly (especially with add-ons).

Incentivized

Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?

• Cross product linking - If you use other Atlassian products then Atlassian Confluence is a no-brainer for your source of documentation, knowledge management etc. You can show previews of the linked asset natively E.g. showing a preview of a JIRA ticket in a Atlassian Confluence page.
• Simple editing - Though the features available may not be super complex right now, this does come with the benefit of making it easy to edit and create documents. Some documentation editors can be overwhelming, Atlassian Confluence is simple and intuitive.
• Native marketplace - If you want to install add-ons to your Atlassian Confluence space it's really easy. Admins can explore the Atlassian marketplace natively and install them to your instance in a few clicks. You can customise your Atlassian Confluence instance in many different ways using add-ons.

Incentivized

• Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
• Great control over custom reports, custom dimensions and metrics
• Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.

• UI Design is very simplistic and basic could make use of more visually interesting colour choices, layout choices, etc.
• Under the 'Content' menu, it defaults to having a landing page for all L1 and L2 category pages. Meaning as long as the broader content category has a sub-category, it still creates a separate landing page. In my team's case, this often creates blank pages, as we only fill out the page at the lowest sub-category (L3).
• Hyperlinks are traditionally shown as blue, however, this results into very monotonously blue pages in cases where a lot of information is being linked.

Incentivized

• The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
• It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
• Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
• It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
• Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.

I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.

I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.

Great for organizing knowledge in a hierarchical format. Seamless for engineering and product teams managing software development. Helps in formatting pages effectively, reducing manual work. Tracks changes well and allows for easy rollbacks. Granular controls for who can view/edit pages. Search function is not great which needs improvement. Hire some google engineers

Incentivized

If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support

I do not recall having outages or applications error so far, very reliable and available.

Incentivized

It is much better than average. Down time usually occurs because of a need to refresh the server on our end.

We never worked against the tide while using Confluence. Everything loads considerably fast, even media components like videos (hosted on the platform or embed external videos from Youtube, for example). We are not using heavy media components a lot, but in the rare occasion we happen to use one we have no problems whatsoever.

Incentivized

The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.

This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.

Incentivized

I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media

The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.

Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.

Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).

This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!

Incentivized

Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.

We chose Atlassian Confluence over SharePoint because it's much more user-friendly and intuitive. Atlassian Confluence makes collaboration and knowledge sharing easier with its simpler interface and better search. While SharePoint can be powerful, it often feels clunky and complex, making it harder for our team to actually use it.

Incentivized

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.

Incentivized

This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.

Incentivized

• The AI feature which lets me find relevant documents while reading one document is really beneficial.
• Centralising of knowledge systems is one of the key differentiators for large organisations.
• As long as folks keep using Google Docs and Atlassian Confluence, there is going to be a challenge in building a continuum.

Incentivized

• Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
• Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.