Audiense vs. Crowdtap vs. Social Mention

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Incentivized

Crowdtap is a good application for teams that need quick feedback on new design or advertising options. They seem to have good data on the respondents and their relative fields. Many of the designs of the questions are easy to distinguish and do not overload the respondent with too many options

Incentivized

Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.

Incentivized

• Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
• Audiense also has great analytical tools like best time to tweet reports
• Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

• Short quick interactions.
• Easy payouts.

Incentivized

• Can predict future response from today's number.
• Let's you judge which types of campaigns to run.
• Has a very well managed dashboard of results.

Incentivized

• For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
• For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
• As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
• If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.

Incentivized

• Occasional question errors.
• Occasionally run out of questions.

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• Under the "Free" dashboard you are limited to only receiving weekly results.
• Can't negate those tags which contain my tags.
• Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.

Incentivized

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Incentivized

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

While it's easy to use and pay for it's totally useless.

I have never had an issue.

I have never had an issue.

Any questions we had were promptly answered.

Crowdtap is the easiest and most straightforward way to get quick and easy feedback for competing designs or ideas

Incentivized

Pretty simple to start using. Have to do some self-study to learn more advanced features

Just a plug and play online tool

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

Incentivized

Crowdtap allows the user to provide short questions and images to get quick turnarounds for competing ideas and designs. The rewards system is useful and seems to be very competitive with other products. The questions are mostly short, however you can also create detailed multi-step questions within a campaign. Overall Crowdtap is the best in its area.

Incentivized

Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.

• Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
• Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.

Incentivized

• Good interaction with employees.
• Quick feedback and turnaround.

Incentivized

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).