Autoklose vs Constant Contact

• Saves me time with prospecting
• It helps with the challenge of personalizing and a lot of outreach
• I am able to be agile, when I get an idea, or see an opening, I can act, not waste time getting ready, [I'm] always ready.

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• Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
• Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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• Could have some LinkedIn integrations but those are not so common.

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• The fee structure is based on the number of contacts, so rather than store all of our email contacts on Constant Contacts, we try to add and delete lists to keep the monthly cost down. This can be slightly tedious for the cost-conscious company.
• While there is a 60-day free trial, there is no free version for extended use. For the small business, a longer free version during lean months or for further analysis would be helpful.

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• I've driven more leads from my Autoklose campaigns than any other source.

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• We have seen an uptick in fundraising as we are better able to target donors based on how many times they open our email, click on links in the email, etc.
• We have set up an email campaign for new donors that runs automatically when he or she first donates. This has helped us retain donors and receive additional donations.
• Constant Contact has freed up some time for our marketing team to work on other projects because once a campaign is created and scheduled, it runs on autopilot.

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