Autoklose vs. Litmus from Validity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Autoklose
Score 9.0 out of 10
Small Businesses (1-50 employees)
Autoklose, a VanillaSoft brand, is an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization.
$59.99
per month per user
Litmus from Validity
Score 8.9 out of 10
N/A
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
$500
per month
Pricing
AutokloseLitmus from Validity
Editions & Modules
Auto Kloser
$59.99
per month per user
Advanced Kloser
$69.99
per month per user
Accelerated Kloser
$99.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
AutokloseLitmus from Validity
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
AutokloseLitmus from Validity
Features
AutokloseLitmus from Validity
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Autoklose
-
Ratings
Litmus from Validity
5.3
356 Ratings
40% below category average
WYSIWYG email editor00 Ratings7.855 Ratings
Dynamic content00 Ratings7.756 Ratings
Ability to test dynamic content00 Ratings7.7231 Ratings
Landing pages00 Ratings2.63 Ratings
A/B testing00 Ratings1.84 Ratings
Mobile optimization00 Ratings9.1345 Ratings
Email deliverability reporting00 Ratings8.1252 Ratings
List management00 Ratings1.82 Ratings
Triggered drip sequences00 Ratings1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Autoklose
-
Ratings
Litmus from Validity
6.7
234 Ratings
13% below category average
Dashboards00 Ratings5.610 Ratings
Standard reports00 Ratings7.7233 Ratings
Custom reports00 Ratings6.6165 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Autoklose
-
Ratings
Litmus from Validity
8.9
346 Ratings
12% above category average
URL Validation00 Ratings8.6261 Ratings
Link Tracking00 Ratings8.6229 Ratings
Spam Testing00 Ratings8.9258 Ratings
Email Previews00 Ratings9.5344 Ratings
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AutokloseLitmus from Validity
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HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
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Outreach
Score 8.3 out of 10
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Score 9.3 out of 10
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User Ratings
AutokloseLitmus from Validity
Likelihood to Recommend
9.0
(34 ratings)
9.1
(370 ratings)
Likelihood to Renew
9.1
(2 ratings)
8.9
(27 ratings)
Usability
7.0
(31 ratings)
9.4
(21 ratings)
Availability
9.1
(1 ratings)
7.7
(8 ratings)
Performance
9.1
(1 ratings)
7.3
(8 ratings)
Support Rating
8.5
(30 ratings)
-
(0 ratings)
In-Person Training
9.1
(1 ratings)
4.5
(2 ratings)
Online Training
9.1
(1 ratings)
4.6
(3 ratings)
Implementation Rating
9.1
(2 ratings)
2.7
(12 ratings)
Configurability
9.1
(1 ratings)
4.4
(7 ratings)
Ease of integration
9.1
(1 ratings)
10.0
(2 ratings)
Product Scalability
9.1
(1 ratings)
3.7
(8 ratings)
Vendor post-sale
9.1
(1 ratings)
3.6
(5 ratings)
Vendor pre-sale
9.1
(1 ratings)
5.5
(4 ratings)
User Testimonials
AutokloseLitmus from Validity
Likelihood to Recommend
VanillaSoft
If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
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Validity
I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
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Pros
VanillaSoft
  • It is helping in editing, managing, and send[ing] out large marketing campaigns.
  • It is easy to handle multiple emails in appropriate sequence.
  • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
  • I have been very much impressed by their support staff.
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Validity
  • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
  • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
  • Integration: very smooth integration, with little to no errors, with our CRM tool.
  • Validation: alt text, scaling and image ratios are validated
  • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
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Cons
VanillaSoft
  • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
  • Additional throttling limits for the SMTP Authentication protocol are:
  • 30 messages per minute
  • Recipient rate limit of 10,000 recipients per day.
  • Exceeding these limits will cause the following issues:
  • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
  • Exceeding the per day limit causes the following error message:
  • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
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Validity
  • When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
  • When creating a tracking code, I would like to have no expiration option.
  • There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).
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Likelihood to Renew
VanillaSoft
We love it and it works
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Validity
It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
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Usability
VanillaSoft
Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
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Validity
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
VanillaSoft
We have really had no issues.
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Validity
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
VanillaSoft
Always loads fast.
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Validity
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Support Rating
VanillaSoft
Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
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Validity
I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
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In-Person Training
VanillaSoft
Jelena is amazing! Very knowledgable. Great instructor.
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Validity
I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
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Online Training
VanillaSoft
Jelena is fantastic. She always responds to emails immediately.
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Validity
It has all the required information.
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Implementation Rating
VanillaSoft
It is extremely easy to implement and start using right away
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Validity
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
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Alternatives Considered
VanillaSoft
I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
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Validity
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
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Scalability
VanillaSoft
It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.
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Validity
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
VanillaSoft
  • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
  • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
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Validity
  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
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ScreenShots

Autoklose Screenshots

Screenshot of Step 01: Set up your campaignScreenshot of Step 02: Choose your recipientsScreenshot of Step 03: Select the best converting templateScreenshot of Step 04: Customize your e-mail sequence

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.