97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 97 reviews and ratings
Klaviyo
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Top Rated
153 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 153 reviews and ratings
Feature Set Ratings
- Klaviyo ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

6.9
AWeber
69%

8.2
Klaviyo
82%
Klaviyo ranks higher in 8/9 features
Klaviyo ranks higher in 8/9 features
WYSIWYG email editor

6.2
62%
29 Ratings

8.1
81%
57 Ratings
Dynamic content

7.9
79%
2 Ratings

7.6
76%
60 Ratings
Landing pages

4.7
47%
3 Ratings

8.0
80%
2 Ratings
A/B testing

6.0
60%
6 Ratings

8.3
83%
58 Ratings
Mobile optimization

6.1
61%
25 Ratings

8.1
81%
61 Ratings
Email deliverability reporting

7.7
77%
57 Ratings

8.4
84%
77 Ratings
List management

8.5
85%
30 Ratings

8.7
87%
63 Ratings
Triggered drip sequences

8.5
85%
26 Ratings

8.9
89%
56 Ratings
Ability to test dynamic content

N/A
0 Ratings

7.3
73%
56 Ratings
Reporting & Analytics

5.1
AWeber
51%

7.7
Klaviyo
77%
Klaviyo ranks higher in 3/3 features
Klaviyo ranks higher in 3/3 features
Dashboards

6.2
62%
26 Ratings

8.0
80%
61 Ratings
Standard reports

4.8
48%
30 Ratings

7.9
79%
58 Ratings
Custom reports

4.3
43%
25 Ratings

7.1
71%
27 Ratings
Pre-Send Testing

7.9
AWeber
79%

Klaviyo
Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features
AWeber ranks higher in 6/6 features
URL Validation

8.6
86%
3 Ratings

N/A
0 Ratings
Link Tracking

9.0
90%
3 Ratings

N/A
0 Ratings
Image Validation

6.9
69%
3 Ratings

N/A
0 Ratings
Inbox Display

6.9
69%
3 Ratings

N/A
0 Ratings
Spam Testing

6.9
69%
3 Ratings

N/A
0 Ratings
Email Previews

9.0
90%
3 Ratings

N/A
0 Ratings
Lead Management

AWeber
Feature Set Not Supported
N/A

6.6
Klaviyo
66%
Klaviyo ranks higher in 4/4 features
Klaviyo ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.3
83%
46 Ratings
Lead scoring and grading

N/A
0 Ratings

5.8
58%
13 Ratings
Data quality management

N/A
0 Ratings

6.3
63%
15 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

6.0
60%
14 Ratings
Platform & Infrastructure

AWeber
Feature Set Not Supported
N/A

6.9
Klaviyo
69%
Klaviyo ranks higher in 4/4 features
Klaviyo ranks higher in 4/4 features
API

N/A
0 Ratings

8.2
82%
44 Ratings
Role-based workflow & approvals

N/A
0 Ratings

6.5
65%
16 Ratings
Customizability

N/A
0 Ratings

8.1
81%
20 Ratings
Integration with Salesforce.com

N/A
0 Ratings

5.0
50%
1 Rating
Attribute Ratings
- AWeber is rated higher in 1 area: Support Rating
- Klaviyo is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
Likelihood to Recommend

6.7
AWeber
67%
36 Ratings

9.2
Klaviyo
92%
64 Ratings
Likelihood to Renew

6.8
AWeber
68%
6 Ratings

10.0
Klaviyo
100%
2 Ratings
Usability

7.3
AWeber
73%
2 Ratings

8.0
Klaviyo
80%
3 Ratings
Support Rating

9.1
AWeber
91%
4 Ratings

9.0
Klaviyo
90%
1 Rating
Implementation Rating

AWeber
N/A
0 Ratings

10.0
Klaviyo
100%
1 Rating
Likelihood to Recommend
AWeber
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesKlaviyo
Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)

Verified User
Executive in Marketing
Retail Company, 201-500 employeesPros
AWeber
- Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
- Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
- Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
- Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Owner
Two Creative Design Group, LLCMarketing and Advertising, 1-10 employees
Klaviyo
- Email automation that nurtured new prospects with education and promotion content.
- List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
- Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
- SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
- Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
- Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
- Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
- Testing. The AB testing function allowed for campaign optimization
Director of Marketing
Hamama, IncConsumer Goods, 51-200 employees
Cons
AWeber
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

Verified User
C-Level Executive in Corporate
Marketing and Advertising Company, 1-10 employeesKlaviyo
- more access to customer service via phone that instead of live chat
- segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
- there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end

Verified User
Employee in Marketing
Wholesale Company, 11-50 employeesPricing Details
AWeber
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Up to 500 subscribers & 3,000 email sends per month
AWeber Editions & Modules
Edition
AWeber Free | $01 |
---|---|
AWeber Pro | $16.152 |
- Up to 500 subscribers & 3,000 email sends per month
- per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.Klaviyo
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Klaviyo Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
AWeber
AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Virtual Assistant and Online Business Manager
Social Media ImplementationsMarketing and Advertising, 1-10 employees
Klaviyo
Klaviyo 10.0
Based on 2 answers
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
- User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
- Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
- Email design: So easy to use, and more friendly than some other visual builders that we've used.
- Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Usability
AWeber
AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Klaviyo
Klaviyo 8.0
Based on 3 answers
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

Verified User
Strategist in Marketing
Apparel & Fashion Company, 11-50 employeesSupport Rating
AWeber
AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Klaviyo
Klaviyo 9.0
Based on 1 answer
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Verified User
Strategist in Marketing
Apparel & Fashion Company, 11-50 employeesImplementation Rating
AWeber
No score
No answers yet
No answers on this topic
Klaviyo
Klaviyo 10.0
Based on 1 answer
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Verified User
Strategist in Marketing
Apparel & Fashion Company, 11-50 employeesAlternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Verified User
Director in Marketing
Alternative Medicine Company, 1-10 employeesKlaviyo
While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.

Verified User
Employee in Marketing
Apparel & Fashion Company, 1-10 employeesReturn on Investment
AWeber
- If the campaign is well designed in the first place, ROI is immediate.
- Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
CEO
Creating The Future Today.LifeExecutive Office, 11-50 employees
Klaviyo
- It must reduce its cost.
- It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Product Development Engineer
MicOnline Media, 51-200 employees