What users are saying about
97 Ratings
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Top Rated
153 Ratings
97 Ratings
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Score 8.6 out of 100

Klaviyo

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Top Rated
153 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

  • Klaviyo ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
8.2

Klaviyo

82%
Klaviyo ranks higher in 8/9 features

WYSIWYG email editor

6.2
62%
29 Ratings
8.1
81%
57 Ratings

Dynamic content

7.9
79%
2 Ratings
7.6
76%
60 Ratings

Landing pages

4.7
47%
3 Ratings
8.0
80%
2 Ratings

A/B testing

6.0
60%
6 Ratings
8.3
83%
58 Ratings

Mobile optimization

6.1
61%
25 Ratings
8.1
81%
61 Ratings

Email deliverability reporting

7.7
77%
57 Ratings
8.4
84%
77 Ratings

List management

8.5
85%
30 Ratings
8.7
87%
63 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
8.9
89%
56 Ratings

Ability to test dynamic content

N/A
0 Ratings
7.3
73%
56 Ratings

Reporting & Analytics

5.1

AWeber

51%
7.7

Klaviyo

77%
Klaviyo ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
8.0
80%
61 Ratings

Standard reports

4.8
48%
30 Ratings
7.9
79%
58 Ratings

Custom reports

4.3
43%
25 Ratings
7.1
71%
27 Ratings

Pre-Send Testing

7.9

AWeber

79%

Klaviyo

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.6
86%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Lead Management

AWeber

Feature Set Not Supported
N/A
6.6

Klaviyo

66%
Klaviyo ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.3
83%
46 Ratings

Lead scoring and grading

N/A
0 Ratings
5.8
58%
13 Ratings

Data quality management

N/A
0 Ratings
6.3
63%
15 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.0
60%
14 Ratings

Platform & Infrastructure

AWeber

Feature Set Not Supported
N/A
6.9

Klaviyo

69%
Klaviyo ranks higher in 4/4 features

API

N/A
0 Ratings
8.2
82%
44 Ratings

Role-based workflow & approvals

N/A
0 Ratings
6.5
65%
16 Ratings

Customizability

N/A
0 Ratings
8.1
81%
20 Ratings

Integration with Salesforce.com

N/A
0 Ratings
5.0
50%
1 Rating

Attribute Ratings

  • AWeber is rated higher in 1 area: Support Rating
  • Klaviyo is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

6.7

AWeber

67%
36 Ratings
9.2

Klaviyo

92%
64 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

7.3

AWeber

73%
2 Ratings
8.0

Klaviyo

80%
3 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings
9.0

Klaviyo

90%
1 Rating

Implementation Rating

AWeber

N/A
0 Ratings
10.0

Klaviyo

100%
1 Rating

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

Klaviyo

Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)
Anonymous | TrustRadius Reviewer

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Michael Dell'Arciprete | TrustRadius Reviewer

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

Klaviyo

  • more access to customer service via phone that instead of live chat
  • segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
  • there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
Anonymous | TrustRadius Reviewer

Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Klaviyo Editions & Modules

Additional Pricing Details

Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

Klaviyo

Klaviyo 10.0
Based on 2 answers
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

Klaviyo

Klaviyo 8.0
Based on 3 answers
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Anonymous | TrustRadius Reviewer

Support Rating

AWeber

AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

Klaviyo

Klaviyo 9.0
Based on 1 answer
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Anonymous | TrustRadius Reviewer

Implementation Rating

AWeber

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 10.0
Based on 1 answer
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Anonymous | TrustRadius Reviewer

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Anonymous | TrustRadius Reviewer

Klaviyo

While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
Anonymous | TrustRadius Reviewer

Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

Klaviyo

  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Alison Crivlare | TrustRadius Reviewer

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