Basecamp vs HubSpot CRM | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 1008 reviews and ratings

Score 8.4 out of 10

Based on 730 reviews and ratings

Feature Rating Comparison

Basecamp

HubSpot CRM

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Basecamp

HubSpot CRM

Quotes/estimates

Invoicing

Project & financial reporting

Integration with accounting software

Basecamp

HubSpot CRM

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Basecamp

HubSpot CRM

Case management

Call center management

Help desk management

Basecamp

HubSpot CRM

Lead management

Email marketing

Basecamp

HubSpot CRM

Task management

Billing and invoicing management

Reporting

Basecamp

HubSpot CRM

Forecasting

Pipeline visualization

Customizable reports

Basecamp

HubSpot CRM

Custom fields

Custom objects

Scripting environment

API for custom integration

Basecamp

HubSpot CRM

Single sign-on capability

Role-based user permissions

Basecamp

HubSpot CRM

Social data

Social engagement

Basecamp

HubSpot CRM

Marketing automation

Compensation management

Basecamp

HubSpot CRM

Mobile access

Pros

Ease of use meaning that non-technical users can be onboarded with minimal training required
Range of features meaning that you can use Basecamp as your core project management platform and don't need to rely on other tools in conjunction
Good collaborative features to encourage adoption and management of end-to-end process on Basecamp

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Verified User

Director in Information Technology

Management Consulting Company, 11-50 employees

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Sequences: this allows team members to set up email to go out to specific contacts and look like it's coming from them directly, rather than a marketing email.
Deal Pipeline: easy to see where everything is with a quick glance, great overview and planning tool.
Templates: save team members so much time by being able to save common emails instead of having to retype them all the time.
Email tracking: we're able to see when a lead opens an email, clicks on something, or any other activity associated with that email.

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Sereena Schneider (LION)

Director of Client Care

Marketing NinjasMarketing and Advertising, 1-10 employees

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Cons

I use Basecamp V2 because the newer V3 misses some functionality of V2. It seems it was built for a slightly different purpose. Unfortunately, V2 is not seeing feature updates as often as V3
Integration with other platforms would be nice. For example, I'd love to see my personal calendar or my business Outlook calendar overlaid on the Basecamp calendar, but this is not a possibility currently.
I can subscribe to Basecamp's iCal to show the Basecamp calendar on my personal calendar, which is handy, but it is quite limited. I can't see any detail about the task aside from the title. None of the description or information on what project or task list the task is attached to.

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Nicholas Kouvatsos

Marketing Director

Global Publishing, Inc.E-Learning, 11-50 employees

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Its internal search for a contact really sucks. If you want to be sure a contact isn't already in your database you have to search using their email address. Anything else including company name doesn't always bring up what you would expect.
The ability to utilize HubSpot data and generate a report that you can share with partners or vendors.
SIC and NAICS functionality.
Vertical market focus is not easily done without lots of customization.

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VP Marketing & Business Development

Conveyco TechnologiesLogistics & Supply Chain, 51-200 employees

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Likelihood to Renew

Basecamp 10.0

Based on 27 answers

When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.

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Verified User

Account Manager in Marketing

Marketing and Advertising Company, 11-50 employees

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HubSpot CRM 9.1

Based on 4 answers

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 4 answers on this topic

Usability

Basecamp 7.8

Based on 15 answers

Basecamp is a little tricky to learn. I've used it for quite a while but I feel like there's still so much I don't know. It took me a while to learn but having used it in college definitely helped me integrate it into my work career.

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Verified User

Professional in Marketing

Health, Wellness and Fitness Company, 501-1000 employees

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HubSpot CRM 8.4

Based on 16 answers

I think [HubSpot CRM] is an excellent program, very easy to use and very intuitive. If I'm not sure how to do something, it never takes very long to figure it out and they offer support if I am really stumped.

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Tracy Arrington

Owner

Tracy Arrington StudiosLuxury Goods & Jewelry, 1-10 employees

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Reliability and Availability

Basecamp 10.0

Based on 6 answers

I've never experienced downtime while using Basecamp, or been unable to access it when I needed it. That's not to say they've never had downtime, but I've been lucky enough not to encounter any, and I work odd hours, including late nights when maintenance is often undertaken.

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Developer & Designer

LMK Web Design and ConsultingInformation Technology and Services, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Basecamp 8.5

Based on 28 answers

For the many reasons I've given, Basecamp is a very strong program. There are a few features I can imagine that might make it even better, but I don't have a basis for comparison to be able to say that there is definitely a better one out there. I've noticed that Basecamp has evolved a bit from the time I started using it until now, so that makes me think that the producer of this program values it and believes in continuous improvement. If you could use the features offered by Basecamp, I would think you could use it with confidence.

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Jemully MediaMarketing and Advertising, 1-10 employees

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HubSpot CRM 8.3

Based on 18 answers

Support for the HubSpot platform has truly been exceptional. With Enterprise and Pro packages, my team is able to get information extremely quickly without any headache at all. Other paid platforms we've used have let us down with low response times and unhelpful representatives but that is not the case with HubSpot CRM support.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Implementation Rating

Basecamp 7.7

Based on 4 answers

Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)

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Marketing Content Manager | Social Media | Newsletter | Blog | White Papers

360trainingE-Learning, 201-500 employees

View all 4 answers on this topic

HubSpot CRM 9.1

Based on 10 answers

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Alternatives Considered

I have used Jira in past roles with different organizations, and I find Basecamp to be much more user-friendly and better at the more complex conversations that need to be had around product features. Basecamp knows what it does well, and sticks to that, instead of trying to be a more all-around product development tool like Jira. In my experience, Jira's interface was much more confusing, and contained a lot of functionality that my team didn't use.

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Verified User

Professional in Product Management

E-Learning Company, 501-1000 employees

View all 118 answers on this topic

The honest truth was we purchases Hubspot [CRM] when we were smaller and it was substantially less expensive than Salesforce. Now that we are larger we are hoping to switch over for the customization and extra integrations Salesforce offers. Hubspot [CRM] is lacking many features that seem simple and have been requested for years in their support forums, but it seems like the company has no interest in building them.

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Matthew Gardner

Director of Customer Success

RouteThisComputer Software, 51-200 employees

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Return on Investment

We have far less meetings! Which is great. I think this has made us far more efficient, wasting time with meetings and getting more done.
We are able to keep track of notes and progress on a project much more easily. I feel like things stay on track much better than before we had Basecamp.
I think timelines and deadlines are kept very clear and everyone has clear expectations. This means people know exactly what they need to work on at any given time (and know what they will be working on next too). As bad as it sounds to say, I think before we had Basecamp, deadlines and timelines weren't very clear sometimes.

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Jessica Meadows Rich

Curriculum Coordinator

GCFLearnFree.orgE-Learning, 11-50 employees

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Positive - Super-affordable CRM tool that definitely increased the number of leads we process, and helped us introduce specific tracking.
Negative - More advanced features come with an expensive price and commitment of annual plans.
Positive - Comprehensive sales and marketing tracking allowed us to improve our sales across the board.

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Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Screenshots

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See All (4) HubSpot CRM Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Basecamp Editions & Modules

Edition

Basecamp Personal	Free¹
Basecamp Business	$99²

Limited Capabilities
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

HubSpot CRM Editions & Modules

Edition

Free Forever	$0¹

Per Month [Unlimited Users]

Additional Pricing Details

—

Rating Summary

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

Basecamp

HubSpot CRM

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