BenchmarkONE vs. Litmus from Validity vs. MailUp

Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.

Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.

Incentivized

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.

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• Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
• Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
• Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
• Customer service. Their team is really stellar and they really care about their clients!

Incentivized

• The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
• The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
• The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
• For every edits, we receive an email on our inbox, which is very helpful.

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• Email marketing creation
• Email design
• HTML template creation

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• It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
• Form design could be better. Although there can be custom coded, the default options are pretty basic.

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• When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
• When creating a tracking code, I would like to have no expiration option.
• There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).

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• Alt tag styling within the editor

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It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.

I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

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There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!

We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Incentivized

As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

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I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.

I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support

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I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time

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It has all the required information.

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Overall very satisfied. More sample please.

I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.

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We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.

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I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.

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Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!

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With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

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• I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
• It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
• It guides you to some degree as to when to reach out again.

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• Litmus has been a huge time-saver for our email designer. We send around 40–50 emails a week in over 10 different markets, so manually testing each one just isn’t realistic. With Litmus, she can skip the testing process and spend more time optimizing our emails for better customer engagement.
• We’re just starting to explore Litmus’ personalization features, and they’re already proving valuable. After identifying a gap in our email personalization, the built-in templates are making it easy to start delivering more tailored, customer-focused content.
• Continuing education through Litmus has been a valuable resource for our team. The articles take a little time to get through, but the insights are always worth it—they’ve helped us turn ideas into real, actionable steps to improve our email strategy and content.

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• Faster email development
• More team members able to contribute to the email development process
• Better templates

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