Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 8.0 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Nimble
Score 7.7 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$15
per month
Pipedrive
Score 8.4 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
BenchmarkONENimblePipedrive
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Business
$19.00
Per User Per Month
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
BenchmarkONENimblePipedrive
Free Trial
YesYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
BenchmarkONENimblePipedrive
Considered Multiple Products
BenchmarkONE
Chose BenchmarkONE
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
Chose BenchmarkONE
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
Nimble
Chose Nimble
To help track products for the most demanding clients, Nimble has been an inspiration. With this tool, we can easily manage our customers and leads. This tool has many themes and templates for sending emails and notifications. In contrast to other CRM programs, Nimble is a …
Chose Nimble
It has all the necessary tools in different areas; we can have specific monitoring, sales, and advertising goals.
Chose Nimble
Nimble is a 1:1 social CRM -- it's not an email marketing system (although they integrate well with others).
Salesforce - is amazing for reporting -- but to get some of the functions, I think it might be beyond most SMB budgets. Nimble is easier to use.
SimplyCast - integrates …
Pipedrive

No answer on this topic

Features
BenchmarkONENimblePipedrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
31% below category average
Nimble
-
Ratings
Pipedrive
-
Ratings
WYSIWYG email editor5.126 Ratings00 Ratings00 Ratings
Dynamic content4.221 Ratings00 Ratings00 Ratings
Ability to test dynamic content4.121 Ratings00 Ratings00 Ratings
Landing pages4.016 Ratings00 Ratings00 Ratings
A/B testing8.910 Ratings00 Ratings00 Ratings
Mobile optimization8.912 Ratings00 Ratings00 Ratings
Email deliverability reporting3.328 Ratings00 Ratings00 Ratings
List management4.329 Ratings00 Ratings00 Ratings
Triggered drip sequences4.310 Ratings00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
Nimble
-
Ratings
Pipedrive
-
Ratings
Lead nurturing automation3.229 Ratings00 Ratings00 Ratings
Lead scoring and grading4.329 Ratings00 Ratings00 Ratings
Data quality management4.327 Ratings00 Ratings00 Ratings
Automated sales alerts and tasks4.327 Ratings00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
Nimble
-
Ratings
Pipedrive
-
Ratings
Calendaring7.99 Ratings00 Ratings00 Ratings
Event/webinar marketing7.110 Ratings00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
50% below category average
Nimble
-
Ratings
Pipedrive
-
Ratings
Social sharing and campaigns6.49 Ratings00 Ratings00 Ratings
Social profile integration1.422 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
Nimble
-
Ratings
Pipedrive
-
Ratings
Dashboards3.327 Ratings00 Ratings00 Ratings
Standard reports1.019 Ratings00 Ratings00 Ratings
Custom reports6.814 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
2% above category average
Nimble
-
Ratings
Pipedrive
-
Ratings
API2.015 Ratings00 Ratings00 Ratings
Role-based workflow & approvals8.013 Ratings00 Ratings00 Ratings
Customizability2.621 Ratings00 Ratings00 Ratings
Integration with Salesforce.com6.74 Ratings00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings00 Ratings
Integration with SugarCRM6.95 Ratings00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.5
30 Ratings
8% above category average
Pipedrive
7.9
68 Ratings
1% above category average
Customer data management / contact management00 Ratings9.529 Ratings8.724 Ratings
Workflow management00 Ratings8.428 Ratings7.721 Ratings
Territory management00 Ratings8.724 Ratings6.514 Ratings
Opportunity management00 Ratings8.128 Ratings8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.429 Ratings8.764 Ratings
Contract management00 Ratings8.523 Ratings8.217 Ratings
Quote & order management00 Ratings6.621 Ratings7.214 Ratings
Interaction tracking00 Ratings9.227 Ratings8.521 Ratings
Channel / partner relationship management00 Ratings8.126 Ratings7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.1
22 Ratings
5% above category average
Pipedrive
2.9
7 Ratings
90% below category average
Case management00 Ratings7.922 Ratings4.76 Ratings
Call center management00 Ratings8.220 Ratings1.15 Ratings
Help desk management00 Ratings8.321 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.7
27 Ratings
11% above category average
Pipedrive
7.5
49 Ratings
4% below category average
Lead management00 Ratings8.426 Ratings7.449 Ratings
Email marketing00 Ratings9.026 Ratings7.513 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.2
29 Ratings
6% above category average
Pipedrive
6.7
67 Ratings
14% below category average
Task management00 Ratings8.529 Ratings7.964 Ratings
Billing and invoicing management00 Ratings8.418 Ratings4.15 Ratings
Reporting00 Ratings7.725 Ratings8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.9
27 Ratings
15% above category average
Pipedrive
7.7
68 Ratings
0% above category average
Forecasting00 Ratings8.923 Ratings7.619 Ratings
Pipeline visualization00 Ratings8.827 Ratings8.268 Ratings
Customizable reports00 Ratings9.023 Ratings7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.6
29 Ratings
11% above category average
Pipedrive
6.3
64 Ratings
20% below category average
Custom fields00 Ratings9.029 Ratings8.464 Ratings
Custom objects00 Ratings8.322 Ratings8.454 Ratings
Scripting environment00 Ratings8.518 Ratings1.04 Ratings
API for custom integration00 Ratings8.820 Ratings7.646 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
9.3
26 Ratings
10% above category average
Pipedrive
6.7
62 Ratings
23% below category average
Single sign-on capability00 Ratings9.424 Ratings6.112 Ratings
Role-based user permissions00 Ratings9.324 Ratings7.260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.4
29 Ratings
12% above category average
Pipedrive
1.1
5 Ratings
149% below category average
Social data00 Ratings8.429 Ratings1.15 Ratings
Social engagement00 Ratings8.429 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.8
25 Ratings
16% above category average
Pipedrive
3.6
7 Ratings
70% below category average
Marketing automation00 Ratings8.725 Ratings3.67 Ratings
Compensation management00 Ratings8.919 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
BenchmarkONE
-
Ratings
Nimble
8.3
27 Ratings
9% above category average
Pipedrive
8.2
61 Ratings
8% above category average
Mobile access00 Ratings8.327 Ratings8.261 Ratings
Best Alternatives
BenchmarkONENimblePipedrive
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Creatio
Creatio
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises

No answers on this topic

Creatio
Creatio
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BenchmarkONENimblePipedrive
Likelihood to Recommend
3.0
(32 ratings)
7.0
(33 ratings)
8.0
(71 ratings)
Likelihood to Renew
8.7
(23 ratings)
7.0
(3 ratings)
8.0
(3 ratings)
Usability
8.2
(4 ratings)
8.0
(19 ratings)
9.0
(25 ratings)
Availability
8.5
(4 ratings)
-
(0 ratings)
8.2
(1 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
9.8
(19 ratings)
8.5
(15 ratings)
Implementation Rating
8.2
(2 ratings)
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
8.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONENimblePipedrive
Likelihood to Recommend
BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Read full review
Nimble
This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
Read full review
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
Pros
BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
Read full review
Nimble
  • Importing contacts in the CRM is very much consist of easy steps.
  • It allows me to create, edit and view contacts records anywhere from the web.
  • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
  • it is playing an excellent role in managing our all relations.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Read full review
Nimble
  • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
  • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
Read full review
Nimble
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Usability
BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Read full review
Nimble
The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
Read full review
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
Read full review
Reliability and Availability
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Read full review
Nimble
No answers on this topic
Pipedrive Inc.
No answers on this topic
Support Rating
BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Read full review
Nimble
It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
Read full review
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Read full review
Implementation Rating
BenchmarkONE
Overall very satisfied. More sample please.
Read full review
Nimble
No answers on this topic
Pipedrive Inc.
Experiment is the only way to start
Read full review
Alternatives Considered
BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Read full review
Nimble
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Return on Investment
BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Read full review
Nimble
  • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
  • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
Read full review
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of