Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…
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Kibo eCommerce
Score 6.4 out of 10
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Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution.
Mozu was acquired by Kibo Software from Volusion in October 2016.
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Pricing
Bloomreach
Kibo eCommerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach
Kibo eCommerce
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Bloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete …
One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.
The platform has flexibility at its core and we have made full use of that capability. Even if Kibo [eCommerce] hasn't been ready to provide features and functions we need, we have the opportunity to build them ourselves. The platform started as Mozu and while it was relatively well-developed for DTC, it lacked a lot of basic B2B functionality. As a result, when we were ready to move into that arena, we built a lot for ourselves (including a multi-level account system and a tool to manage it). Keep in mind, too, that Kibo eCommerce is part of a larger suite of tools. The company has purchased a mobile Point-of-Sale system, Baynote, Certona, Monetate, and an OMS. If you need a full-scale solution, they can offer a lot. As I mentioned previously, their support and documentation need shoring up. They're not terrible, but they hinder (rather than help) when it comes to fulfilling the platform's promise of letting the customers be self-service in building out their capabilities.
The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
Prebuilt Integration - There is not currently a large number of preexisting integrations, but custom integrations are fairly quick
Time to Deploy - Don't get me wrong, We have deployed in the timeline we expected, but if you are trying to get something off the ground fast, Kibo might not be right for you. It is a robust platform that take some time to get up and running.
Complicated Shipping - if you have a complicated shipped process, you might want to look for a tool to help, Kibo does not have very robust out of the box shipping capabilities.
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
One positive note is that I have always been able to get someone on the phone in support whenever I have called, even at 1 AM. Getting someone on the phone is only half the battle though. In the first few months of using Mozu it often seemed that support didn’t know anymore about Mozu than we did. This has slowly started to change, but as a daily user you are likely to be on par with support in terms of knowing what to do when you encounter a problem. The support phone number is really most useful for having them put in a support ticket for you rather than typing it all out yourself and emailing it. It is very rare that the support reps are actually empowered to solve the problem at hand. Unless the issue you are having is user error, they will just take your information and pass it on the proper department. Your request or problem will then be ignored for months on end. Some day, it might actually get fixed but you are unlikely to be notified that this has happened. Most of these issues are assigned an internal ID that they use for tracking. Support is more than happy to pass this ID along, but it is useless. There is no way to actually see where the issue lies in the endless queue of similar issues.
At the time of our implementation Mozu did not have any processes or procedures set up around going live. We basically were forced to just wing it and hope for the best
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
We had a custom, in-house ecommerce website before moving to Kibo. It was brittle, slow, and wasn't going to scale nearly well enough or fast enough to keep up with our requirements
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
