Bloomreach - The Agentic Platform for Personalization vs. Concrete CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Concrete CMS
Score 9.2 out of 10
N/A
Concrete CMS (formerly Concrete5) is a free and open source, PHP built content management system for content on the web and also for intranets. It is optimized to support the creation of online magazines and newspapers.N/A
Pricing
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Features
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
96 Ratings
6% above category average
Concrete CMS
-
Ratings
WYSIWYG email editor8.483 Ratings00 Ratings
Dynamic content8.492 Ratings00 Ratings
Ability to test dynamic content7.791 Ratings00 Ratings
Landing pages6.753 Ratings00 Ratings
A/B testing8.592 Ratings00 Ratings
Mobile optimization8.883 Ratings00 Ratings
Email deliverability reporting8.894 Ratings00 Ratings
List management7.679 Ratings00 Ratings
Triggered drip sequences8.069 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
77 Ratings
0% below category average
Concrete CMS
-
Ratings
Lead nurturing automation8.166 Ratings00 Ratings
Lead scoring and grading8.261 Ratings00 Ratings
Data quality management7.972 Ratings00 Ratings
Automated sales alerts and tasks7.041 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.4
71 Ratings
1% below category average
Concrete CMS
-
Ratings
Calendaring7.365 Ratings00 Ratings
Event/webinar marketing7.550 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.4
52 Ratings
0% above category average
Concrete CMS
-
Ratings
Social sharing and campaigns7.145 Ratings00 Ratings
Social profile integration7.836 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
94 Ratings
6% above category average
Concrete CMS
-
Ratings
Dashboards7.094 Ratings00 Ratings
Standard reports8.390 Ratings00 Ratings
Custom reports8.290 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
121 Ratings
8% above category average
Concrete CMS
9.7
33 Ratings
22% above category average
API8.2115 Ratings9.731 Ratings
Role-based workflow & approvals8.675 Ratings00 Ratings
Customizability8.184 Ratings00 Ratings
Integration with Salesforce.com7.411 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.812 Ratings00 Ratings
Integration with SugarCRM7.89 Ratings00 Ratings
Third-party software integrations7.859 Ratings00 Ratings
Internationalization / multi-language00 Ratings9.730 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Concrete CMS
9.5
38 Ratings
15% above category average
Role-based user permissions00 Ratings9.538 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Concrete CMS
8.4
42 Ratings
8% above category average
WYSIWYG editor00 Ratings9.342 Ratings
Code quality / cleanliness00 Ratings10.037 Ratings
Admin section00 Ratings10.040 Ratings
Page templates00 Ratings10.040 Ratings
Library of website themes00 Ratings4.238 Ratings
Mobile optimization / responsive design00 Ratings9.739 Ratings
Publishing workflow00 Ratings7.737 Ratings
Form generator00 Ratings6.639 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Concrete CMS
6.9
40 Ratings
7% below category average
Content taxonomy00 Ratings8.939 Ratings
SEO support00 Ratings9.039 Ratings
Bulk management00 Ratings6.039 Ratings
Availability / breadth of extensions00 Ratings5.439 Ratings
Community / comment management00 Ratings5.439 Ratings
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Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Likelihood to Recommend
9.1
(180 ratings)
9.2
(59 ratings)
Likelihood to Renew
9.1
(10 ratings)
8.0
(22 ratings)
Usability
8.6
(54 ratings)
9.1
(13 ratings)
Availability
8.4
(18 ratings)
10.0
(1 ratings)
Performance
8.0
(17 ratings)
9.0
(1 ratings)
Support Rating
8.1
(144 ratings)
10.0
(3 ratings)
In-Person Training
8.4
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
7.2
(4 ratings)
9.8
(6 ratings)
Configurability
8.6
(2 ratings)
-
(0 ratings)
Ease of integration
8.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.4
(18 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationConcrete CMS
Likelihood to Recommend
Bloomreach
One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.
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Portland Labs
Suitable if you are part of small to large scale companies or web-houses which have PHP developers and frontend engineers with some budgets. [Also suitable if] you or your client want to build a website that requires some features or uniqueness [and needs] some customization and freedom. Additionally suitable if you want this project to be DevOps based project or if the project requires very tight security and is inside of a closed network.
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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Portland Labs
  • As a dev, the Page object (coupled with page attributes, nav menus and page lists) makes structuring a website or web app a dream. The separation of page templates from page types also helps, the former being about layout while the latter is more conceptual.
  • As an admin, you pretty much have as much control as the developers of the site decide to give you.
  • The versioning system allows admins to roll changes back and work on changes before publishing them.
  • The permissions system is exceptionally powerful, allowing roles and/or individual users to be included or excluded from each permission.
  • The attributes system allows pages, files and users to be given custom properties of various types (e.g. text, image, colour).
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Cons
Bloomreach
  • Could improve some of the dashboarding to make reporting on emails more time efficient
  • Could offer a way to easily combine email templates if they already exist separately
  • A way to allow multiple people to work in a scenario at the same time and all saves be registered
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Portland Labs
  • Allow end users to clear cache when updating pages.
  • Needs a few more built in forms.
  • The CMS is not multilingual by default. Even though I managed to 'hack' it so, it would be nice to have it included.
  • It'd be nice to make use of custom PHP modules through shortcodes more straight forward. It seems the hooks are a bit contrived.
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Portland Labs
Its a very solid, very consistent package that never lets you down or leaves you frustrated. It gets a 10/10 because its so much better than anything else currently available. It also gets a 10/10 because, even if not compared to others, it does not leave you wanting for features or functionality. It is an excellent piece of software that will answer almost every CMS need.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Portland Labs
I have used it on over 30 projects in the past 3 years and it's still a pleasure to work in. Doesn't always have all the answers, no CMS does, but I still find it very easy to use from prototyping to working to final project. Also there is no problem working on a localhost then moving to a live site, like there is with WordPress. It's my go to app in my CMS quiver.
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Reliability and Availability
Bloomreach
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Portland Labs
Since it's not tied to a central server (other than for authorizing updates and assigning licenses to specific sites), it's available pretty much 100% of the time.
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Performance
Bloomreach
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Portland Labs
The site works extremely well, the front end flies, searches and form submissions are very fast indeed. The reason its a 9 not a ten? the back end can be a little slow at times, and this is unfair, because for the backend to be so amazing, it has to do a huge amount of work!
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Support Rating
Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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Portland Labs
Concrete5 is open-source and has an incredibly strong, polite, and supportive community. You can get an answer to nearly anything you want to do with Concrete5 by googling for it, searching the Concrete5 discussion forums or stack overflow, or posting your question to the forum. Members are very courteous and do not look down on those with less knowledge. And answers are always quick, informative, and supportive.
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In-Person Training
Bloomreach
The Training was awesome
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Portland Labs
No answers on this topic
Online Training
Bloomreach
very informative and patient
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Portland Labs
No answers on this topic
Implementation Rating
Bloomreach
All the deployments were done on time
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Portland Labs
Build off of an existing theme to speed up the creation of custom designed themed. Bootstrap is a good one but there are many others that are probably much simpler to build from than the Bootstrap one was. Make sure you host on a Unix/Linux server so you don't have to install PHP or MySQL separately. It's just smoother on those platforms.
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Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Portland Labs
WordPress at the time was riddled with security breaches in the news and while Concrete5 was smaller (and therefore a smaller attack vector), after eleven years of use, Concrete5 has only had one published incident with an add-on that resolved within hours and with excellent communication. You can talk to the CEO and the CTO (or the rest of the team). They are very engaged and you're working with a small company of people who care, not a call-center with people just waiting to go home.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Portland Labs
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Portland Labs
  • Concrete5 is the customer-facing side of our business. It's where we host the site that potential customers see before they choose to purchase and create an account with us. We are able to keep that site clean, user-friendly, and with a lot of available options for customers to interact with thanks to Concrete5
  • The ability to have multiple users and admins for the site means that we all members of our team can go in and create new content, fix or troubleshoot issues, and edit the site easily.
  • Our CRM isn't directly integrated with Concrete5, so when customers go to make a purchase with us, they have to leave our Concrete5 site.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history

Concrete CMS Screenshots

Screenshot of In-context editing is simple to understandScreenshot of Change text just like a word processorScreenshot of Versioning and workflow built on top of powerful permissionsScreenshot of Flexible backend to power complex communities and intranets.