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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
    Pricing
    BloomreachDrupal
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachDrupal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    BloomreachDrupal
    Considered Both Products
    Bloomreach
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    171 Answers
    76%
    Would buy again
    13 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    133 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    171 Answers
    76%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    106 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    116 Answers
    87%
    Implementation went as expected
    13 Answers
    Features
    BloomreachDrupal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Drupal
    Feature
    Bloomreach
    8.3
    104 Ratings
    7% above category average
    Drupal
    -
    Ratings
    WYSIWYG email editor8.591 Ratings00 Ratings
    Dynamic content8.7100 Ratings00 Ratings
    Ability to test dynamic content8.299 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9100 Ratings00 Ratings
    Mobile optimization9.191 Ratings00 Ratings
    Email deliverability reporting9.1101 Ratings00 Ratings
    List management8.086 Ratings00 Ratings
    Triggered drip sequences7.876 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Drupal
    Feature
    Bloomreach
    7.6
    84 Ratings
    4% below category average
    Drupal
    -
    Ratings
    Lead nurturing automation7.872 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.479 Ratings00 Ratings
    Automated sales alerts and tasks6.747 Ratings00 Ratings
    Lead segmentation and distribution7.35 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Drupal
    Feature
    Bloomreach
    7.1
    77 Ratings
    6% below category average
    Drupal
    -
    Ratings
    Calendaring6.871 Ratings00 Ratings
    Event/webinar marketing7.554 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Drupal
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Drupal
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Drupal
    Feature
    Bloomreach
    8.2
    103 Ratings
    9% above category average
    Drupal
    -
    Ratings
    Dashboards7.9103 Ratings00 Ratings
    Standard reports8.499 Ratings00 Ratings
    Custom reports8.599 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Drupal
    Feature
    Bloomreach
    8.1
    129 Ratings
    7% above category average
    Drupal
    7.8
    69 Ratings
    0% below category average
    API8.7123 Ratings7.464 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.892 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.613 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.666 Ratings00 Ratings
    Internationalization / multi-language00 Ratings8.260 Ratings
    Security
    Comparison of Security features of Bloomreach and Drupal
    Feature
    Bloomreach
    -
    Ratings
    Drupal
    8.3
    74 Ratings
    1% above category average
    Role-based user permissions00 Ratings8.374 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bloomreach and Drupal
    Feature
    Bloomreach
    -
    Ratings
    Drupal
    6.5
    78 Ratings
    19% below category average
    WYSIWYG editor00 Ratings6.371 Ratings
    Code quality / cleanliness00 Ratings8.275 Ratings
    Admin section00 Ratings7.078 Ratings
    Page templates00 Ratings5.677 Ratings
    Library of website themes00 Ratings5.468 Ratings
    Mobile optimization / responsive design00 Ratings6.472 Ratings
    Publishing workflow00 Ratings6.676 Ratings
    Form generator00 Ratings6.672 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bloomreach and Drupal
    Feature
    Bloomreach
    -
    Ratings
    Drupal
    6.6
    77 Ratings
    13% below category average
    Content taxonomy00 Ratings6.971 Ratings
    SEO support00 Ratings6.472 Ratings
    Bulk management00 Ratings6.467 Ratings
    Availability / breadth of extensions00 Ratings6.770 Ratings
    Community / comment management00 Ratings6.869 Ratings
    Best Alternatives
    BloomreachDrupal
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Square Online
    Score7.8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachDrupal
    Likelihood to Recommend
    9.2
    (192 ratings)
    6.8
    (87 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    1.0
    (19 ratings)
    Usability
    8.6
    (54 ratings)
    6.9
    (20 ratings)
    Availability
    7.5
    (22 ratings)
    9.7
    (3 ratings)
    Performance
    7.8
    (21 ratings)
    8.9
    (2 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (155 ratings)
    1.0
    (5 ratings)
    In-Person Training
    8.4
    (2 ratings)
    8.0
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    6.0
    (2 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    5.1
    (4 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    9.0
    (1 ratings)
    Product Scalability
    8.0
    (22 ratings)
    8.0
    (2 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachDrupal
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
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    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
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    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
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    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
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    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
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    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
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    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
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    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
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    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
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    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
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    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
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    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
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    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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    Online Training
    Bloomreach
    very informative and patient
    Incentivized
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    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
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    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
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    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
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    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
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    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
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    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
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    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.