Booker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based, which makes it available from any computer with a browser and internet connection, anywhere at any time. It can also be used via a smartphone or iPad.
$129
per month
Shopify
Score 8.7 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Square POS
Score 9.1 out of 10
N/A
Square POS is a point-of-sale software solution for restaurants, retail, or appointment-based businesses. It features numerous inventory (or menu) management and control features, and options that allow customers to pay in any way they want or can.
$10
per each additional reader; first reader free
Pricing
Booker
Shopify
Square POS
Editions & Modules
Starter
$129
per month
Accelerate
$269
per month
Ultimate
$429
per month
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Each Transaction
2.6% + $0.10
per transaction
Square Reader for magstripe
$10
per each additional reader; first reader free
Square Stand for contactless and chip
$16
per month
Square Terminal
$27
per month
Square Register
$39
per 24 months
Square Reader for contactless and chip
$49
per reader
Square Point of Sale
Free
Offerings
Pricing Offerings
Booker
Shopify
Square POS
Free Trial
No
Yes
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
$250
No setup fee
No setup fee
Additional Details
—
A 25% discount is offered for annual billing.
—
More Pricing Information
Community Pulse
Booker
Shopify
Square POS
Considered Multiple Products
Booker
No answer on this topic
Shopify
No answer on this topic
Square POS
Verified User
Director
Chose Square POS
Having used a manual cash register and a very expensive and robotic card payments processor (Global Payments which was partnered to our business bank, HSBC), we knew we wanted something that would cover both cash and card transactions, and integrate with our website.
Booker is very user friendly with videos to help our staff who are setting up schedules. It has very robust features that our school district didn't really need when we piloted it. It has a great option for widgets to be added to websites, whether district or school site. We find that the more widgets are available, the more appreciative our parents are. This is definitely a product that is used in the business world and not in the school district world so it doesn't really have the personalization we need as a school district or a school sites. Should the site change its potential customers, it would be a great fit for us because scheduling is very challenging in a large school district, be it at the district level or at individual school sites
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
Square POS is by far the easiest POS software to use at events and train additional team members on - even with temporary or first-time employees. It's easy to see how each event is doing in live time. It gives the event manager a real-time view of revenue earned. Its really easy to create/manage/delete users to keep the platform secure.
Booker does very well as a point of sale program. From front desk check out to back end report generation, Booker gives us an accurate daily picture of business activity.
Booker is very good at tracking gift certificate activity. We have a large number of gift certificates and are able to find, edit and void with ease. We are also able to look at the history for each individual certificate or series which helps in troubleshooting.
I do not work with scheduling myself but staffers have found Booker to be a valuable tool for managing rooms and therapists.
It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
Mobile transactions (not like from a phone, but in terms of the ability to physically relocate rapidly).
Simple setup.
Generally uncomplicated pricing.
Widespread customer familiarity: because it's so regularly in use in our industry (musicians/entertainment professionals), people know and trust it in a way that you might not with a different provider.
I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
I don't really foresee anything being able to dislodge Square from our organization—we're not evangelists or anything like that—it's just the best solution we've found for our use case. Being able to quickly handle transactions from customers and then track all of those sales for analysis/bookkeeping later on.
It gets the job done but is overly detailed and has many steps to do a simple task. Reports are continuously being archived and discontinued. As soon as I get used to one it is no longer available
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
We find Square POS is very user friendly. Its interface is customizable to our needs and very easy to use. Before we adopted Square POS, we used a combination of solutions from different manufacturer to try and achieve a portion of the functionality that Square POS provides under only 1 login
Booker is not always that quick to respond however, I will say, they do research the problem before getting back to you which I do like. Overall, they are kind and helpful in their responses. Though one big concern is that when there is a larger issue, they are not the best at circling back and contacting us to let us know if or how it has been resolved.
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
An admission - I have NEVER had to use Square POS support. The system is seamless, it just works! I have never had any queries about how the system worked as everything is so clearly laid out. I have never had any problems with payments. If their support systems are anywhere near as good as their software, I think we'll be in good hands.
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
When we tried Micros, though it has robust hardware and software, It is not meant for salons. Square again the same thing, it is meant for small non salon and non service oriented businesses. Booker is by far the best of all salon softwares we have used.
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
We only used Square POS while we were getting set up with Authorize.Net. It isn't as flashy or recognized by the general public, but in our industry, that isn't a priority. We do very large transactions so the higher rates and fees from Square add up insanely quickly making the lower rates and fees from Authorize.Net the nail in Square's coffin for us.
Notifications are a great way that communicates to the customer their appointment confirmation, and appointment reminders.
Increased employee / staff communication, they can now log in and see their schedules.
Entering credit card at time of appointment reservation is helpful to us since we have a cancellation policy and keeps the client accountable if they are a no show or cancel last minute.
It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
The opportunity cost of waiting for payments and manually bringing them to a bank means that we don't have to visit our bank branch. That alone saves us several hours each month.
We can use ordinary computers and mobile devices with Square instead of paying for expensive software or terminals.
Our clients appreciate not having to process payments to us, and anything that helps our clients and makes them happy carries more import than I can explain in this space.
