Brevo vs. EZ Texting

Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

For what we use EZ Texting for (Emergency contact system), it does what we need and is very easy to manage and keep up to date. The team always reaches out to see if there is anything more we need, which is kind as well. I can't speak to its features as a whole, however, as its use is very narrow in scope in our business.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• I appreciate the detailed delivery reports.
• The support team’s quick responses are appreciated.
• The automation feature is incredibly handy for instantly messaging leads right after they sign up.
• The onboarding process is straightforward.
• Genuine customer inquiries show up in the inbox, organizing important messages in one place.
• You can avoid the email spam folder by using ez texting!
• Opt-outs resolve themselves.

Incentivized

• Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
• Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
• The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
• Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.

Incentivized

• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

Incentivized

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

Incentivized

I'm not a technical person in web development or marketing, and it's been very easy for me to create communication campaigns for the company. I've been using Brevo for a year now, and it's been a great help. It's very helpful with designing communications and managing each campaign; these two aspects are very important to me as a Brevo user. No soy una persona técnica en desarrollo web ni márketing, y me ha sido muy facil ponder generar las campañas de comunicacion para la empresa, llevo 1 año usando Brevo y me ayuda mucho. Me ayuda mucho con el diseño de las comunicaciones y el control de cada campaña, estos 2 puntos son muy importantes para mi como usuaria de Brevo.

I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

Incentivized

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

Incentivized

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

Incentivized

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.

Incentivized

Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.

We selected Sendinblue initially because of price.

Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.

The Click Rate has stayed about the same - averaging about 2-3% on both platforms.

Incentivized

EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and it was like light from Heaven shined down upon me

Incentivized

We have been grandfathered into our old package, but I wish there were better package options offered now.

Incentivized

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

Incentivized

easy access

Incentivized

• Saved us over 80% of what we used to pay aWeber for the exact same services
• Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
• Saves us an incredible amount of time in content creation using Brevo content editor

• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

Incentivized