BrightEdge vs. Conductor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 7.2 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Conductor
Score 8.9 out of 10
N/A
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process,…N/A
Pricing
BrightEdgeConductor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightEdgeConductor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BrightEdgeConductor
Considered Both Products
BrightEdge
Chose BrightEdge
Have tried searchmetrics and conductor and feel that brightedge offers more user friendly and easy experience
Chose BrightEdge
The other competitor is probably Conductor and they have an impressive platform, however, it seems to me that it would take a lot of time to get up to speed with the product. BrightEdge and Conductor platform to run well would need a full time resource to retrieve the benefits …
Chose BrightEdge
I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much.
Chose BrightEdge
The biggest differentiator was the salesperson. Conductor was pushy and used sales tactics to try to get us to sign up. BrightEdge did not, they took more of a partnership approach and were not pushy.
Chose BrightEdge
When you signup for a platform - you don't just have access to the platform. You get a person that is there with you the entire time! A person that you can call and say - Hey the SERPs changed - what does this mean? BrightEdge has never let me down in this light. Yet when I …
Chose BrightEdge
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
Chose BrightEdge
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
Chose BrightEdge
Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
Chose BrightEdge
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
Chose BrightEdge
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
Chose BrightEdge
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really …
Chose BrightEdge
Again, more affordable and better suited for an in house SEO team
Chose BrightEdge
Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more …
Chose BrightEdge
Moz (formerly SEOmoz), Conductor Searchlight, and BrightEdge are all great SEO platforms that are similar in some aspects but are not tailored for every organization. BrightEdge and Conductor can and should be evaluated for similar organizations because both of the platforms …
Conductor
Chose Conductor
I've used BrightEdge, SEMRush, and a plethora of other tools in the 10+ years I've been in the marketing space. Conductor gives us everything we need in one place to have full visibility into our biggest traffic channel (organic). I won't bash the other tools, but there are …
Chose Conductor
We found Conductor to be a more user-friendly tool than BrightEdge with a more comprehensive platform. In comparison to Moz, there are many more robust options. Conductor is more expensive, but I feel like you get what you pay for.
Chose Conductor
We switched from BrightEdge and it was a good move. BrightEdge was not intuitive at all and lacked a lot of the more robust features that Conductor has. Conductor's UI is just superior. BrightEdge felt like I had to build multiple, granular levels of filters on top of each …
Chose Conductor
I have not personally used BrightEdge but others on my team have and they say that Conductor is a lot easier to use and also the customer support is much better. I apologize for not being able to give specific examples!
Chose Conductor
Semrush -- I still use this suite, though not for the info I get from Conductor. I don't see their ranking data as being as accurate, but they do show other key data points and 3rd party traffic stats. BrightEdge -- the platform is most comparable with Conductor, but have the …
Chose Conductor
We switched from BrightEdge mainly due to my recommendation based on my past experience with Conductor. The main reason was the advancements in technology that Conductor had demonstrated during our initial conversations. We were certain that the tool simply had more to offer …
Chose Conductor
My company needed a full end-to-end solution and not just keyword data. Moz wasn't robust enough, and BrightEdge was lacking ease of usability.
Chose Conductor
We switched to Conductor from BrightEdge because the team at BrightEdge didn't seem very helpful during our weekly calls, and the platform was tough to use. The features were not laid out in a very logical or user-friendly fashion, and it was often difficult to accomplish even …
Chose Conductor
I have used many SEO campaign platforms like Conductor. Conductor UX leads to a good SEO workflow for me. I don't really even understand why. I have used Semrush a lot, Ahrefs an awful lot, and BrightEdge a little, and I love doing SEO analysis in Conductor and spend way more …
Chose Conductor
We moved to Conductor because the functionality matched what we were looking for. Price was not as much of a factor, thankfully, because Conductor is expensive.
Chose Conductor
We switched to Conductor for several reasons: Explorer is a feature that other tools do not have. It is very helpful to be able to see how your website is working as a whole vs. just the keywords you are tracking. Content research was something that was missing from our …
Chose Conductor
We liked that Conductor offered many different tools in one easier-to-use platform. The price point was right for us. I had experience with other tools but had never used Conductor, and I liked what I saw in the demos we were given. It hasn't disappointed me yet!
Chose Conductor
Conductor is an enterprise product so it tries to do many things well. Overall it competes well with other enterprise providers. If you isolate the tools, then there are better offerings out there in terms of functionality you will have to pay more and deal with multiple vendors.
Chose Conductor
The ease of use and that the platform was expandible helped us settle on Conductor.
Chose Conductor
We switched to Conductor from anotehr platform. The biggest reason we switched was due to the granularity available in the Explorer tool. When using our other tool, we would get keyword recommendations that were not relevant to what we were looking searching for. For example, I …
Chose Conductor
We switched because we really found the Conductor Team collaborative, strategic and consultative. We genuinely feel the partnership and care for our overall success. We also love the tool and how easy it is to use and create dashboards. The integration to JIRA make it so much …
Top Pros
Top Cons
Features
BrightEdgeConductor
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.8
46 Ratings
12% above category average
Conductor
8.1
258 Ratings
4% above category average
Keyword analysis9.646 Ratings8.7257 Ratings
Backlink management7.340 Ratings6.993 Ratings
SERP ranking tracking9.444 Ratings9.1242 Ratings
Page grader8.239 Ratings7.8112 Ratings
Competitive analysis9.246 Ratings7.8255 Ratings
Site audit / diagnostics9.543 Ratings7.9229 Ratings
Site recommendations8.146 Ratings9.0243 Ratings
Task management8.941 Ratings7.494 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.2
44 Ratings
7% above category average
Conductor
8.2
231 Ratings
7% above category average
Local SEO8.535 Ratings8.9187 Ratings
Social SEO8.030 Ratings5.629 Ratings
Mobile SEO7.241 Ratings9.2207 Ratings
Global SEO9.034 Ratings9.1192 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
5% above category average
Conductor
8.7
244 Ratings
3% above category average
Multi-domain support9.035 Ratings9.1215 Ratings
Integration with web analytics tools8.743 Ratings8.4229 Ratings
Best Alternatives
BrightEdgeConductor
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeConductor
Likelihood to Recommend
8.6
(78 ratings)
8.9
(259 ratings)
Likelihood to Renew
10.0
(35 ratings)
8.9
(14 ratings)
Usability
10.0
(10 ratings)
7.4
(149 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
9.0
(14 ratings)
8.9
(220 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.3
(2 ratings)
4.4
(7 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.6
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(2 ratings)
User Testimonials
BrightEdgeConductor
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Read full review
Conductor
Conductor is irreplaceable for enterprise rank tracking across multiple regional sites. Conductor's blend of keyword and competitor tracking is perfect for keyword research in my industry. Conductor allows me to collect and report on our web content in any grouping and isolate it for performance.
Read full review
Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Read full review
Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
Read full review
Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review
Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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Conductor
Conductor has the right amount of tools for our usage. The support is also really good so we get help when we need it. The tool is well priced for the amount of functionality you get. There is plenty more I could say here but I'll keep it short and sweet.
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Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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Reliability and Availability
BrightEdge
No answers on this topic
Conductor
Always works when I've needed it
Read full review
Performance
BrightEdge
No answers on this topic
Conductor
Sometimes reports can take some time to load
Read full review
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Conductor
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
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In-Person Training
BrightEdge
No answers on this topic
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Read full review
Conductor
We have looked at a few other competitors or other SAAS options but none of them offered the number and quality of tools and resources that Conductor offered especially for the flexible pricing we found with Conductor
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Scalability
BrightEdge
No answers on this topic
Conductor
Many features
Read full review
Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Read full review
Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
Read full review
ScreenShots

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.