BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Conductor
Score 9.2 out of 10
N/A
Conductor is a Website Optimization and Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and optimize content that gets found and converts, and protect performance with 24/7 website monitoring and alerting. Conductor provides prioritized, actionable insights across SEO, content, and technical health, empowering cross-functional teams with a central source of truth to transform their website…
Have tried searchmetrics and conductor and feel that brightedge offers more user friendly and easy experience
Verified User
Consultant
Chose BrightEdge
The other competitor is probably Conductor and they have an impressive platform, however, it seems to me that it would take a lot of time to get up to speed with the product. BrightEdge and Conductor platform to run well would need a full time resource to retrieve the benefits …
Verified User
Analyst
Chose BrightEdge
I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much.
The biggest differentiator was the salesperson. Conductor was pushy and used sales tactics to try to get us to sign up. BrightEdge did not, they took more of a partnership approach and were not pushy.
When you signup for a platform - you don't just have access to the platform. You get a person that is there with you the entire time! A person that you can call and say - Hey the SERPs changed - what does this mean? BrightEdge has never let me down in this light. Yet when I …
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really …
Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more …
Moz (formerly SEOmoz), Conductor Searchlight, and BrightEdge are all great SEO platforms that are similar in some aspects but are not tailored for every organization. BrightEdge and Conductor can and should be evaluated for similar organizations because both of the platforms …
Conductor
Verified User
Program Manager
Chose Conductor
We found Conductor to be a more user-friendly tool than BrightEdge with a more comprehensive platform. In comparison to Moz, there are many more robust options. Conductor is more expensive, but I feel like you get what you pay for.
We switched from BrightEdge and it was a good move. BrightEdge was not intuitive at all and lacked a lot of the more robust features that Conductor has. Conductor's UI is just superior. BrightEdge felt like I had to build multiple, granular levels of filters on top of each …
We were looking for an SEO tool that could support us across all our 38 markets we operate in. Based on that requirement most tools already dropped off, except for BrightEdge and Searchmetrics. Searchmetrics and Conductor both provided insights for SEO and SEA, so therefore it …
I have not personally used BrightEdge but others on my team have and they say that Conductor is a lot easier to use and also the customer support is much better. I apologize for not being able to give specific examples!
I've used BrightEdge, Ahrefs, Semrush, Siteimprove, and a few others I can't think of the name right now. We didn't move from one to the other, this was always the tool I have used with this company.
Semrush -- I still use this suite, though not for the info I get from Conductor. I don't see their ranking data as being as accurate, but they do show other key data points and 3rd party traffic stats. BrightEdge -- the platform is most comparable with Conductor, but have the …
We switched from BrightEdge mainly due to my recommendation based on my past experience with Conductor. The main reason was the advancements in technology that Conductor had demonstrated during our initial conversations. We were certain that the tool simply had more to offer …
I have used many SEO campaign platforms like Conductor. Conductor UX leads to a good SEO workflow for me. I don't really even understand why. I have used Semrush a lot, Ahrefs an awful lot, and BrightEdge a little, and I love doing SEO analysis in Conductor and spend way more …
We switched to Conductor from BrightEdge because the team at BrightEdge didn't seem very helpful during our weekly calls, and the platform was tough to use. The features were not laid out in a very logical or user-friendly fashion, and it was often difficult to accomplish even …
We moved to Conductor because the functionality matched what we were looking for. Price was not as much of a factor, thankfully, because Conductor is expensive.
We switched to Conductor for several reasons: Explorer is a feature that other tools do not have. It is very helpful to be able to see how your website is working as a whole vs. just the keywords you are tracking. Content research was something that was missing from our …
We liked that Conductor offered many different tools in one easier-to-use platform. The price point was right for us. I had experience with other tools but had never used Conductor, and I liked what I saw in the demos we were given. It hasn't disappointed me yet!
Conductor is an enterprise product so it tries to do many things well. Overall it competes well with other enterprise providers. If you isolate the tools, then there are better offerings out there in terms of functionality you will have to pay more and deal with multiple vendors.
We switched to Conductor from anotehr platform. The biggest reason we switched was due to the granularity available in the Explorer tool. When using our other tool, we would get keyword recommendations that were not relevant to what we were looking searching for. For example, I …
Features
BrightEdge
Conductor
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.3
48 Ratings
6% below category average
Conductor
8.7
268 Ratings
12% above category average
Keyword analysis
7.548 Ratings
9.2267 Ratings
Backlink management
7.041 Ratings
8.494 Ratings
SERP ranking tracking
8.045 Ratings
9.1252 Ratings
Page grader
5.040 Ratings
8.8122 Ratings
Competitive analysis
8.048 Ratings
7.9265 Ratings
Site audit / diagnostics
8.045 Ratings
9.5239 Ratings
Site recommendations
6.048 Ratings
8.4253 Ratings
Task management
8.941 Ratings
8.3102 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
46 Ratings
17% above category average
Conductor
8.9
241 Ratings
16% above category average
Local SEO
9.037 Ratings
9.2197 Ratings
Social SEO
9.031 Ratings
7.735 Ratings
Mobile SEO
9.042 Ratings
9.8217 Ratings
Global SEO
9.035 Ratings
8.8202 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes
When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
A content guidance tool that is unmatched by any other product available in the market.
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!