BrightEdge vs Conductor

• Strong analytics
• Integrates with other tools
• Instant provides real time research, ranking and recommendations
• The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
• Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
• Onboard process is very thorough and customized

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• It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
• Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
• We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.

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• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
• Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
• Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

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• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

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• Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
• With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
• All this extra traffic, gave us more leads, therefore more sales!

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