BrightLocal vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 8.8 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$29
per month
Moz Pro
Score 8.2 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
BrightLocalMoz Pro
Editions & Modules
Just Reviews Plan
$8
per month
Single Business Plan
$29
per month
Multi Business Plan
$49
per month
SEO Pro Plan
$79
per month
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
BrightLocalMoz Pro
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 100 locations.
More Pricing Information
Community Pulse
BrightLocalMoz Pro
Considered Both Products
BrightLocal
Chose BrightLocal
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
Chose BrightLocal
Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific …
Moz Pro

No answer on this topic

Top Pros
Top Cons
Features
BrightLocalMoz Pro
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
Moz Pro
7.7
39 Ratings
Keyword analysis7.08 Ratings8.439 Ratings
Backlink management4.05 Ratings7.734 Ratings
SERP ranking tracking7.511 Ratings8.739 Ratings
Page grader7.52 Ratings8.038 Ratings
Competitive analysis7.511 Ratings8.038 Ratings
Site audit / diagnostics10.08 Ratings8.137 Ratings
Site recommendations6.64 Ratings7.135 Ratings
Task management3.16 Ratings5.621 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.5
13 Ratings
Moz Pro
6.8
32 Ratings
Local SEO8.513 Ratings6.427 Ratings
Social SEO7.96 Ratings6.323 Ratings
Mobile SEO10.04 Ratings6.825 Ratings
Global SEO7.72 Ratings7.627 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
Moz Pro
7.8
31 Ratings
Multi-domain support8.59 Ratings8.127 Ratings
Integration with web analytics tools10.010 Ratings7.528 Ratings
User Ratings
BrightLocalMoz Pro
Likelihood to Recommend
8.5
(14 ratings)
8.7
(76 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(37 ratings)
Usability
-
(0 ratings)
8.5
(2 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
7.5
(4 ratings)
9.5
(14 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
BrightLocalMoz Pro
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Likelihood to Renew
BrightLocal
No answers on this topic
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Usability
BrightLocal
No answers on this topic
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
BrightLocal
No answers on this topic
iContact
Every time I've ever needed it, it's been there.
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Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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