What users are saying about
21 Ratings
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337 Ratings
21 Ratings
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Score 9 out of 100

Moz Pro

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337 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Moz Pro

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Moz Pro
7.8
Keyword analysis
BrightLocal
7.0
Moz Pro
8.6
Backlink management
BrightLocal
4.0
Moz Pro
7.7
SERP ranking tracking
BrightLocal
7.5
Moz Pro
8.7
Page grader
BrightLocal
7.5
Moz Pro
8.3
Competitive analysis
BrightLocal
7.5
Moz Pro
8.0
Site audit / diagnostics
BrightLocal
9.7
Moz Pro
8.0
Site recommendations
BrightLocal
6.6
Moz Pro
7.3
Task management
BrightLocal
3.1
Moz Pro
5.9

SEO Channels

BrightLocal
8.5
Moz Pro
7.4
Local SEO
BrightLocal
8.5
Moz Pro
7.1
Social SEO
BrightLocal
7.9
Moz Pro
7.0
Mobile SEO
BrightLocal
10.0
Moz Pro
7.3
Global SEO
BrightLocal
7.7
Moz Pro
8.1

SEO Platform & Account Management

BrightLocal
9.2
Moz Pro
8.0
Multi-domain support
BrightLocal
8.5
Moz Pro
8.3
Integration with web analytics tools
BrightLocal
10.0
Moz Pro
7.6

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Moz Pro

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Joseph Kahn | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Moz Pro

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Dustin Junkert | TrustRadius Reviewer

Likelihood to Renew

BrightLocal

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 8.8
Based on 37 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Reliability and Availability

BrightLocal

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Moz Pro

Moz Pro 9.5
Based on 14 answers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Moz Pro

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Pro Editions & Modules

Edition
Standard$991
Medium$1791
Large$2491
Premium$5991
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Moz Pro
8.9

Likelihood to Renew

BrightLocal
Moz Pro
8.8

Usability

BrightLocal
Moz Pro
8.5

Reliability and Availability

BrightLocal
Moz Pro
10.0

Support Rating

BrightLocal
7.5
Moz Pro
9.5

Online Training

BrightLocal
Moz Pro
7.0

Add comparison