BrowserStack vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrowserStack
Score 8.5 out of 10
N/A
BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
$0
per month Unlimited users and 5000 free screenshots
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
BrowserStackGoogle Analytics
Editions & Modules
Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
Test Observability - Unlimited Free
$0
Accessibility Testing - Free
$0
Test Observability - Observability Pro
$0.01
per month per test execution
Percy - Desktop
$0.02
per month per screenshot
App Percy - Visual Core
$0.02
per month per screenshot
Percy - Desktop & Mobile
$0.02
per month per screenshot
App Percy - Visual Cloud
$0.03
per month per screenshot
Live - Desktop
$39
per month per user
Live - Desktop & Mobile
$49
per month per user
App Live - Individual
$49
per month per user
Automate - Desktop
$129
per month 1 parallel test
Live - Team
$175
per month 5 users
App Live - Team
$175
per month 5 users
Accessibility Testing - Team
$199
per month 5 users
Automate - Desktop & Mobile
$225
per month 1 parallel test
App Automate - Device Cloud
$249
per month 1 parallel test
App Live - Team Pro
$289
per month 5 users
App Automate - Device Cloud Pro
$299
per month 1 parallel test
Automate - Enterprise
Contact sales team
Percy - Enterprise
Contact Sales
App Automate - Enterprise
Contact Sales
App Live - Enterprise
Contact sales team
Live - Enterprise
Contact sales team
App Automate - Device Cloud Pro + Visual Cloud
Contact Sales
App Percy - Enterprise
Contact Sales
Test Observability - Enterprise
Contact Sales
Accessibility Testing - Enterprise
Contact Sales
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
BrowserStackGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrowserStackGoogle Analytics
Considered Both Products
BrowserStack
Chose BrowserStack
When it comes to cross-device testing, or what can be said as Live testing, BrowserStack is the best tool for testing with different devices with different OSs at a time. It gives users the liberty to test on iPhone, iPad, or Android devices and check the UI on all different …
Chose BrowserStack
I looked into other software, but I did not find any of them to be as intuitive as BrowserStack. It was easy to use and had all of the devices we required for testing. The pricing structure also suited the needs of our team. Other team members had familiarity with BrowserStack …
Google Analytics

No answer on this topic

Features
BrowserStackGoogle Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
BrowserStack
-
Ratings
Google Analytics
8.4
11 Ratings
4% above category average
Lead Conversion Tracking00 Ratings8.110 Ratings
Bounce Rate Measurement00 Ratings8.410 Ratings
Device and Browser Reporting00 Ratings9.211 Ratings
Pageview Tracking00 Ratings9.011 Ratings
Event Tracking00 Ratings8.311 Ratings
Reporting in real-time00 Ratings7.910 Ratings
Referral Source Tracking00 Ratings8.510 Ratings
Customizable Dashboards00 Ratings7.910 Ratings
Best Alternatives
BrowserStackGoogle Analytics
Small Businesses
TestComplete
TestComplete
Score 7.9 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
ReadyAPI
ReadyAPI
Score 6.3 out of 10
Siteimprove
Siteimprove
Score 9.0 out of 10
Enterprises
ignio AIOps
ignio AIOps
Score 8.1 out of 10
Optimal
Optimal
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrowserStackGoogle Analytics
Likelihood to Recommend
8.9
(244 ratings)
8.6
(193 ratings)
Likelihood to Renew
9.1
(19 ratings)
9.0
(51 ratings)
Usability
7.8
(23 ratings)
7.4
(19 ratings)
Availability
9.7
(5 ratings)
10.0
(4 ratings)
Performance
5.4
(78 ratings)
10.0
(2 ratings)
Support Rating
7.7
(24 ratings)
7.0
(42 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Online Training
4.2
(3 ratings)
10.0
(2 ratings)
Implementation Rating
8.8
(8 ratings)
9.0
(7 ratings)
Configurability
8.3
(6 ratings)
6.0
(2 ratings)
Contract Terms and Pricing Model
8.9
(4 ratings)
-
(0 ratings)
Ease of integration
8.3
(3 ratings)
10.0
(1 ratings)
Product Scalability
9.8
(6 ratings)
10.0
(2 ratings)
Professional Services
8.9
(4 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(4 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.3
(4 ratings)
9.0
(1 ratings)
User Testimonials
BrowserStackGoogle Analytics
Likelihood to Recommend
BrowserStack
As per my experience, BrowserStack is more suited for those organizations that have a remote work culture and also for those who need multiple device testing. Also, it is beneficial for those organizations that do not want to spend more on physical devices, as the devices update frequently in the market. It is not appropriate for those organizations which have lesser need of multi- device testing as the subscription model may not be feasible for them. Also a small organization with less number of employees would not opt for BrowserStack as it would be costlier for them.
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Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
BrowserStack
  • Reliable cross-browser, cross-device testing
  • integration with JIRA to add screenshots directly to bugs etc
  • Live mobile device testing for an extra layer of confidence
  • Customer support has been very consistent and reliable
  • User interface is incredibly simple to use and easy to train new users on
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Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
BrowserStack
  • Integrating a low-code or no-code product is difficult to use on an on-prem network with restrictions.
  • Automate setup could be more seamless, with packages to integrate in existing project.
  • Does not support different file types for uploading. Restrictions on the type of files.
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Likelihood to Renew
BrowserStack
It's almost the 3rd year for us and it's renewal time for us. So yes, we are already discussing how many licenses we need to increase as users are increasing internally. So it's 100% sure that we are already planning renewal this year as well BrowserStack with live and app automate.
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
BrowserStack
So many options that it can be a little overwhelming, but the core functions are easy to find and use and it's usually not too hard to figure things out for the more complex tasks. Very easy to boot up a device and a specific browser from the dashboard to begin a manual website test.
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
BrowserStack
I rated BrowserStack's availability a 10 because it is consistently reliable, with minimal to no downtime or unplanned outages. The platform is accessible whenever needed, ensuring uninterrupted testing. Its robust infrastructure and proactive monitoring ensure a seamless experience, allowing us to meet deadlines without delays caused by availability issues and all
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Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
Performance
BrowserStack
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
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Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
BrowserStack
I've not had much direct interaction with the BrowserStack support team. The help and community are great and we've not run into any issue that has really required us to reach out. I guess having a stable and easy to use system means you may never need to contact support.
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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In-Person Training
BrowserStack
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
Read full review
Google
No answers on this topic
Online Training
BrowserStack
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
Read full review
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
BrowserStack
I rated the implementation satisfaction an 8 because while it went smoothly overall, there were some challenges during the initial learning phase and integration with existing tools. Key insights include the importance of providing sufficient training upfront and ensuring seamless integration with other systems to minimize disruptions and improve adoption speed.
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Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
BrowserStack
BrowserStack products has been found better for low code automations and visual regression techniques. We have been struggling to maintain the API endpoint sanity tests and writing a lot of code for them while releasing the builds, while we chose BrowserStack accessibility solutions, we found it a way easier than we thought and worked it up.
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Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Contract Terms and Pricing Model
BrowserStack
No Vendors were involved, directly dealt with Browserstack
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Google
No answers on this topic
Scalability
BrowserStack
I may not be the best person to answer this as I am only using it for 1 department and at 1 site but will still try my best As far as Scalability for Devices for Mobile Automation is concerned, it gets a Solid 10, as the users can run cases on upto 10 device parallel and also have the best choices of devices to choose
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Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Professional Services
BrowserStack
Not used
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Google
No answers on this topic
Return on Investment
BrowserStack
  • It reduced the cost of buying multiple devices as we have multiple devices access in it
  • Easily accessible from anywhere due to it cloud availability
  • Introducing this to our client also helped us in building trust as well as winning their confidence during deliverables
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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ScreenShots

BrowserStack Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of