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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CallRail

    Score9.1 out of 10
    N/ACallRail offers phone call tracking, recording and analytics.

    $50

    per month

    CTM

    Score10 out of 10
    Small Businesses (1-50 employees)
    CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

    $79

    per month

    Piano Analytics

    Score7.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…

    $430

    per server calls consumption

    Pricing
    CallRailCTMPiano Analytics
    Editions & Modules
    Call Tracking
    $50
    per month
    Call Tracking + Conversation Intelligence®
    $100
    per month
    Call Tracking + Form Tracking
    $100
    per month
    Call Tracking Complete
    $150
    per month
    Marketing Lite
    $79
    per month
    Marketing Pro
    $179
    per month
    Sales Engage
    $329
    per month
    Enterprise
    $1999
    per month
    Business
    $430
    per server calls consumption
    Premium
    Contact us
    per server calls consumption
    Offerings
    Pricing Offerings
    CallRailCTMPiano Analytics
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeOptional$430 per server calls consumption
    Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.
    More Pricing Information
    Community Pulse
    CallRailCTMPiano Analytics
    Considered Multiple Products
    CallRail
    Chose CallRail
    CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple …
    Incentivized
    Chose CallRail
    I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
    Incentivized
    Chose CallRail
    CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple …
    Incentivized
    Chose CallRail
    We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
    Incentivized
    CTM
    Chose CTM
    I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
    Incentivized
    Chose CTM
    I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail
    Incentivized
    Chose CTM
    They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through.
    Incentivized
    Chose CTM
    By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.
    Incentivized
    Piano Software
    No answer on this topic
    Key User Insights
    Would buy again
    82%
    Would buy again
    18 Answers
    100%
    Would buy again
    9 Answers
    93%
    Would buy again
    26 Answers
    Delivers good value for the price
    84%
    Delivers good value for the price
    16 Answers
    100%
    Delivers good value for the price
    9 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    19 Answers
    100%
    Happy with the feature set
    9 Answers
    100%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    100%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    17 Answers
    100%
    Implementation went as expected
    8 Answers
    78%
    Implementation went as expected
    14 Answers
    Best Alternatives
    CallRailCTMPiano Analytics
    Small Businesses
    Invoca
    Score9.9 out of 10
    Invoca
    Score9.9 out of 10
    Amplitude Analytics
    Score8.8 out of 10
    Medium-sized Companies
    No answers on this topic
    CallRail
    Score9.1 out of 10
    Amplitude Analytics
    Score8.8 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    Invoca
    Score9.9 out of 10
    Amplitude Analytics
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CallRailCTMPiano Analytics
    Likelihood to Recommend
    10.0
    (35 ratings)
    10.0
    (9 ratings)
    8.0
    (120 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (18 ratings)
    Usability
    8.5
    (7 ratings)
    -
    (0 ratings)
    8.3
    (8 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.5
    (8 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.5
    (7 ratings)
    -
    (0 ratings)
    9.0
    (98 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    CallRailCTMPiano Analytics
    Likelihood to Recommend
    CallRail
    This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
    Incentivized
    Read full review
    CTM
    [CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
    Incentivized
    Read full review
    Piano Software
    When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
    Incentivized
    Read full review
    Pros
    CallRail
    • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
    • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
    • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
    Incentivized
    Read full review
    CTM
    • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
    • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
    • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
    • Cost is well worth what you get from the software.
    Incentivized
    Read full review
    Piano Software
    • A very strong, supportive team who are keen to develop the relationship and deliver business value
    • Excellent 'real-time' data availability through rapid data processing
    • Powerful tools for analysing content consumption and usage patterns
    • A range of API options to deliver data in the format required
    • A process of continuous evolution in the data tools provided
    Incentivized
    Read full review
    Cons
    CallRail
    • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
    Incentivized
    Read full review
    CTM
    • Can get pricy.
    • More complex integrations may need professional services.
    • No push notifications for incoming SMS on mobile app (non agent).
    Incentivized
    Read full review
    Piano Software
    • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
    • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
    • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
    Read full review
    Likelihood to Renew
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
    Incentivized
    Read full review
    Usability
    CallRail
    The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
    Incentivized
    Read full review
    CTM
    No answers on this topic
    Piano Software
    Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
    Incentivized
    Read full review
    Reliability and Availability
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
    Incentivized
    Read full review
    Performance
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
    Incentivized
    Read full review
    Support Rating
    CallRail
    CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions. I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
    Incentivized
    Read full review
    CTM
    No answers on this topic
    Piano Software
    I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
    Incentivized
    Read full review
    In-Person Training
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
    Incentivized
    Read full review
    Online Training
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    No online training
    Incentivized
    Read full review
    Implementation Rating
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    The support team helps us to implement AT Internet.
    Incentivized
    Read full review
    Alternatives Considered
    CallRail
    Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
    Incentivized
    Read full review
    CTM
    CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
    Incentivized
    Read full review
    Piano Software
    AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
    Read full review
    Scalability
    CallRail
    No answers on this topic
    CTM
    No answers on this topic
    Piano Software
    Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
    Incentivized
    Read full review
    Return on Investment
    CallRail
    • It is useful to monitor our calls weekly. We can give our employees feedback on the quality of the calls which helps our overall sales and conversions.
    • By knowing which campaigns perform best, we can shift our budget to target those campaigns specifically which saves us revenue and increases sales.
    Incentivized
    Read full review
    CTM
    • Fits nicely into the % of budget dedicated to Analytics
    • CallTrackingMetrics is our system of truth for source of calls for Local Service business
    • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
    Incentivized
    Read full review
    Piano Software
    • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
    • You just have to know how to find the information and interpret it.
    Incentivized
    Read full review
    ScreenShots

    CallRail Screenshots

    Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard

    CTM Screenshots

    Screenshot of Activity LogScreenshot of Softphone Interface

    Piano Analytics Screenshots

    Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Navigation