Campaign Monitor by Marigold vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
Campaign Monitor by MarigoldLitmus
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
No answers on this topic
Offerings
Pricing Offerings
Campaign Monitor by MarigoldLitmus
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldLitmus
Considered Both Products
Campaign Monitor by Marigold

No answer on this topic

Litmus
Chose Litmus
Campaign Monitor is good but Litmus seems to be more solid and "fully baked". We liked the flow of the Litmus build process better and Litmus Proof really sealed the deal.
Chose Litmus
I haven't used any others. I was so pleased with Litmus that it has been my go-to. Even when I do personal contract work, I use Litmus because I love it so much.
Chose Litmus
We have not yet tried any other products for our in-house email testing and development. Honestly, we're satisfied enough with what we get out of Litmus that we haven't bothered to look for alternatives.
Top Pros
Top Cons
Features
Campaign Monitor by MarigoldLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
2% below category average
Litmus
5.2
296 Ratings
45% below category average
WYSIWYG email editor8.09 Ratings6.119 Ratings
Dynamic content7.022 Ratings8.011 Ratings
Ability to test dynamic content8.01 Ratings8.5187 Ratings
A/B testing7.022 Ratings1.84 Ratings
Email deliverability reporting10.01 Ratings7.6207 Ratings
Landing pages00 Ratings2.63 Ratings
Mobile optimization00 Ratings9.2288 Ratings
List management00 Ratings1.82 Ratings
Triggered drip sequences00 Ratings1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
24% above category average
Litmus
6.8
190 Ratings
14% below category average
Standard reports10.01 Ratings8.2189 Ratings
Dashboards00 Ratings5.610 Ratings
Custom reports00 Ratings6.6130 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Litmus
8.2
285 Ratings
3% below category average
Spam Testing7.44 Ratings8.1211 Ratings
URL Validation00 Ratings7.7209 Ratings
Link Tracking00 Ratings7.9178 Ratings
Email Previews00 Ratings9.1283 Ratings
Best Alternatives
Campaign Monitor by MarigoldLitmus
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Campaign Monitor by MarigoldLitmus
Likelihood to Recommend
7.0
(26 ratings)
9.2
(308 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(22 ratings)
Usability
10.0
(2 ratings)
9.8
(18 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
7.4
(6 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
Campaign Monitor by MarigoldLitmus
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Read full review
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
Read full review
Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Read full review
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
Read full review
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Likelihood to Renew
Marigold
No answers on this topic
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Read full review
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read full review
Reliability and Availability
Marigold
No answers on this topic
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Read full review
Performance
Marigold
No answers on this topic
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Read full review
In-Person Training
Marigold
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Online Training
Marigold
No answers on this topic
Litmus Software
It has all the required information.
Read full review
Implementation Rating
Marigold
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
Read full review
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
Read full review
Scalability
Marigold
No answers on this topic
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Read full review
Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
Read full review
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.