Clay vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
SAP Sales Cloud
Score 8.6 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
ClaySAP Sales Cloud
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClaySAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClaySAP Sales Cloud
Features
ClaySAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
95 Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Advanced search8.393 Ratings00 Ratings
Identification of new leads8.287 Ratings00 Ratings
List quality7.986 Ratings00 Ratings
List upload/download9.083 Ratings00 Ratings
Ideal customer targeting8.01 Ratings00 Ratings
Load time/data access7.688 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
86 Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Contact information8.186 Ratings00 Ratings
Company information8.685 Ratings00 Ratings
Industry information8.284 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
84 Ratings
7% above category average
SAP Sales Cloud
-
Ratings
Lead qualification process8.578 Ratings00 Ratings
Smart lists and recommendations8.01 Ratings00 Ratings
Salesforce integration8.266 Ratings00 Ratings
Company/business profiles8.382 Ratings00 Ratings
Data hygiene8.180 Ratings00 Ratings
Automatic data refresh7.01 Ratings00 Ratings
Filters and segmentation8.01 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Sales email templates7.964 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.5
154 Ratings
8% above category average
Customer data management / contact management00 Ratings8.3146 Ratings
Workflow management00 Ratings8.7148 Ratings
Territory management00 Ratings8.2132 Ratings
Opportunity management00 Ratings8.9144 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2138 Ratings
Contract management00 Ratings8.0135 Ratings
Quote & order management00 Ratings8.7135 Ratings
Interaction tracking00 Ratings8.8139 Ratings
Channel / partner relationship management00 Ratings8.5133 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.8
132 Ratings
13% above category average
Case management00 Ratings8.7127 Ratings
Call center management00 Ratings9.0116 Ratings
Help desk management00 Ratings8.8117 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.1
133 Ratings
4% above category average
Lead management00 Ratings8.1132 Ratings
Email marketing00 Ratings8.1114 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.3
145 Ratings
7% above category average
Task management00 Ratings8.4137 Ratings
Billing and invoicing management00 Ratings8.3115 Ratings
Reporting00 Ratings8.2133 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.4
143 Ratings
8% above category average
Forecasting00 Ratings8.2133 Ratings
Pipeline visualization00 Ratings8.9134 Ratings
Customizable reports00 Ratings8.1138 Ratings
Customization
Comparison of Customization features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.1
140 Ratings
5% above category average
Custom fields00 Ratings7.9140 Ratings
Custom objects00 Ratings7.9133 Ratings
Scripting environment00 Ratings8.6116 Ratings
API for custom integration00 Ratings8.1125 Ratings
Security
Comparison of Security features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
9.2
143 Ratings
9% above category average
Single sign-on capability00 Ratings9.3137 Ratings
Role-based user permissions00 Ratings9.1137 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
9.0
100 Ratings
18% above category average
Social data00 Ratings8.7100 Ratings
Social engagement00 Ratings9.396 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.5
119 Ratings
12% above category average
Marketing automation00 Ratings8.3115 Ratings
Compensation management00 Ratings8.795 Ratings
Platform
Comparison of Platform features of Product A and Product B
Clay
-
Ratings
SAP Sales Cloud
8.3
124 Ratings
8% above category average
Mobile access00 Ratings8.3124 Ratings
Best Alternatives
ClaySAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClaySAP Sales Cloud
Likelihood to Recommend
9.4
(102 ratings)
8.4
(165 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(15 ratings)
Usability
7.8
(102 ratings)
7.0
(10 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(2 ratings)
Support Rating
-
(0 ratings)
5.9
(13 ratings)
Online Training
-
(0 ratings)
9.1
(3 ratings)
Implementation Rating
-
(0 ratings)
7.6
(4 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.6
(125 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ClaySAP Sales Cloud
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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SAP
SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
Read full review
Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
Clay Labs Inc. (dba Clay)
No answers on this topic
SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Support Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
Clay Labs Inc. (dba Clay)
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Clay Labs Inc. (dba Clay)
So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
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SAP
These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
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Scalability
Clay Labs Inc. (dba Clay)
No answers on this topic
SAP
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
Clay Labs Inc. (dba Clay)
  • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
  • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
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SAP
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization