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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    ClaySAP Sales Cloud
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClaySAP Sales Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClaySAP Sales Cloud
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    91%
    Would buy again
    120 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    95%
    Delivers good value for the price
    111 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    96%
    Happy with the feature set
    127 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    93%
    Lived up to sales and marketing promises
    98 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    89%
    Implementation went as expected
    99 Answers
    Features
    ClaySAP Sales Cloud
    Prospecting
    Comparison of Prospecting features of Clay and SAP Sales Cloud
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    SAP Sales Cloud
    -
    Ratings
    Advanced search8.393 Ratings00 Ratings
    Identification of new leads8.287 Ratings00 Ratings
    List quality7.986 Ratings00 Ratings
    List upload/download9.083 Ratings00 Ratings
    Ideal customer targeting8.01 Ratings00 Ratings
    Load time/data access7.688 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and SAP Sales Cloud
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    SAP Sales Cloud
    -
    Ratings
    Contact information8.186 Ratings00 Ratings
    Company information8.685 Ratings00 Ratings
    Industry information8.284 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and SAP Sales Cloud
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    SAP Sales Cloud
    -
    Ratings
    Lead qualification process8.578 Ratings00 Ratings
    Smart lists and recommendations8.01 Ratings00 Ratings
    Salesforce integration8.266 Ratings00 Ratings
    Company/business profiles8.382 Ratings00 Ratings
    Data hygiene8.180 Ratings00 Ratings
    Automatic data refresh7.01 Ratings00 Ratings
    Filters and segmentation8.01 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and SAP Sales Cloud
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    SAP Sales Cloud
    -
    Ratings
    Sales email templates7.964 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of Clay and SAP Sales Cloud
    Feature
    Clay
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    ClaySAP Sales Cloud
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClaySAP Sales Cloud
    Likelihood to Recommend
    9.4
    (102 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (15 ratings)
    Usability
    7.8
    (102 ratings)
    7.0
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    5.8
    (13 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.5
    (4 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (123 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    ClaySAP Sales Cloud
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
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    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
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    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
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    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
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    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
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    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
    Read full review
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
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    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
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    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
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    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
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    Reliability and Availability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    Support Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
    Read full review
    Online Training
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
    Read full review
    Implementation Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
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    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
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    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
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    Scalability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
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    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
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    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
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    ScreenShots

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization