Breeze Intelligence for Hubspot, formerly Clearbit, is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.
$20,000
Annually
Dealfront
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.
N/A
Metadata.io
Score 9.0 out of 10
N/A
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
$24,000
per year
Pricing
Breeze Intelligence for Hubspot
Dealfront
Metadata.io
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
MetaMatch
$295
per month per installation
Web Personalization
$24,000
per year
Audience Targeting
$24,000
per year
Metadata Base Platform
$60,000
per year
Offerings
Pricing Offerings
Breeze Intelligence for Hubspot
Dealfront
Metadata.io
Free Trial
Yes
Yes
No
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
$2,500 one-time fee per installation
Additional Details
Pricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription.
For more information, contact Clearbit.
Pricing. You can't beat metadata's metamatch audience package. Clearbit charges on a CPM basis on the amount of spend used on a certain audience while metadata is a flat fee
We choose Metadata.io because their solution would bring B2B targeting on all platforms. Other providers only offer this feature only on Facebook. Metadata.io also works as a campaign management platform, meanwhile, other providers only create audiences that are pushed to the …
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
Clearbit provides direct dials, but again it's not as accurate as other services.
Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons: - Superior API flexibility and integration capabilities, particularly with our existing tech stack - More competitive pricing model compared to enterprise solutions like ZoomInfo - Higher data accuracy rates, especially for technology companies and digital-first businesses - Better developer documentation and support resources
While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Huge decrease in CPLs, CPMQL and Cost Per Opportunity
Big improvement in MQL to SQL rates
90%+ of our leads from paid social now have valid business emails, before it was like 30%
Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
