Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverMaps
Score 8.0 out of 10
N/A
Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.N/A
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
D&B Hoovers
Score 8.1 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
CleverMapsDemandbase OneD&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverMapsDemandbase OneD&B Hoovers
Free Trial
NoNoYes
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoYesYes
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
CleverMapsDemandbase OneD&B Hoovers
Considered Multiple Products
CleverMaps

No answer on this topic

Demandbase One

No answer on this topic

D&B Hoovers
Chose D&B Hoovers
1. Value for Money 2. Data accuracy 3. High ROI 4. Easy to use 5. Excellent customer support.

In my present company I use both D&B Hoovers and ZoomInfo Sales OS. D&B is more robust, detailed and exhaustive than ZoomInfo. However, Zoominfo's upload list option is easier and …
Chose D&B Hoovers
I find [D&B] Hoovers to be the best of the 3 when I need to research large companies with complicated hierarchies. ZoomInfo is less useful for hierarchies, company structures, locations, etc., especially for companies with foreign sites. InsideView is almost as accurate and …
Chose D&B Hoovers
We use InsideView, ZoomInfo, and D&B Hoovers. All of them collect different data sources, and therefore provide different numbers when looking at revenue, employee count, and other account data.

D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer …
Features
CleverMapsDemandbase OneD&B Hoovers
Engagement
Comparison of Engagement features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
6.0
47 Ratings
24% below category average
D&B Hoovers
-
Ratings
Automated routing and prioritization00 Ratings6.439 Ratings00 Ratings
Customer interaction histories00 Ratings6.543 Ratings00 Ratings
Syndicated content00 Ratings4.03 Ratings00 Ratings
Personalization00 Ratings6.240 Ratings00 Ratings
Engagement data tracking00 Ratings6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
6.5
34 Ratings
18% below category average
D&B Hoovers
-
Ratings
Ad campaign creation00 Ratings6.832 Ratings00 Ratings
Display advertising00 Ratings7.232 Ratings00 Ratings
Contextual advertising00 Ratings6.525 Ratings00 Ratings
Social advertising00 Ratings5.826 Ratings00 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
6.7
50 Ratings
13% below category average
D&B Hoovers
-
Ratings
Standard visitor segmentation00 Ratings7.049 Ratings00 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings00 Ratings
ABM sales intelligence00 Ratings6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
6.6
51 Ratings
13% below category average
D&B Hoovers
-
Ratings
3rd party intent signals00 Ratings6.547 Ratings00 Ratings
Downstream intent signals00 Ratings6.646 Ratings00 Ratings
Account identification00 Ratings6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
7.0
44 Ratings
11% below category average
D&B Hoovers
-
Ratings
Automated workflow & orchestration00 Ratings7.044 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
-
Ratings
D&B Hoovers
7.8
121 Ratings
1% above category average
Advanced search00 Ratings00 Ratings7.3115 Ratings
Identification of new leads00 Ratings00 Ratings7.6107 Ratings
List quality00 Ratings00 Ratings7.0116 Ratings
List upload/download00 Ratings00 Ratings7.7109 Ratings
Ideal customer targeting00 Ratings00 Ratings7.7104 Ratings
Load time/data access00 Ratings00 Ratings9.2115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
-
Ratings
D&B Hoovers
8.7
119 Ratings
11% above category average
Contact information00 Ratings00 Ratings8.2109 Ratings
Company information00 Ratings00 Ratings9.1119 Ratings
Industry information00 Ratings00 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
-
Ratings
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process00 Ratings00 Ratings7.577 Ratings
Smart lists and recommendations00 Ratings00 Ratings7.987 Ratings
Salesforce integration00 Ratings00 Ratings7.862 Ratings
Company/business profiles00 Ratings00 Ratings8.0109 Ratings
Alerts and reminders00 Ratings00 Ratings8.078 Ratings
Data hygiene00 Ratings00 Ratings8.294 Ratings
Automatic data refresh00 Ratings00 Ratings8.585 Ratings
Tags00 Ratings00 Ratings8.170 Ratings
Filters and segmentation00 Ratings00 Ratings8.292 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
CleverMaps
-
Ratings
Demandbase One
-
Ratings
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates00 Ratings00 Ratings10.07 Ratings
Append emails to records00 Ratings00 Ratings9.455 Ratings
Best Alternatives
CleverMapsDemandbase OneD&B Hoovers
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CleverMapsDemandbase OneD&B Hoovers
Likelihood to Recommend
8.0
(1 ratings)
6.2
(222 ratings)
8.8
(126 ratings)
Likelihood to Renew
-
(0 ratings)
4.9
(30 ratings)
9.9
(13 ratings)
Usability
-
(0 ratings)
6.6
(91 ratings)
7.8
(8 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
8.7
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(50 ratings)
7.1
(10 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
9.9
(2 ratings)
9.4
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
8.6
(8 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
8.7
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.5
(3 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
8.9
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
8.9
(3 ratings)
User Testimonials
CleverMapsDemandbase OneD&B Hoovers
Likelihood to Recommend
CleverMaps (formerly CleverAnalytics)
If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
Read full review
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
Read full review
Pros
CleverMaps (formerly CleverAnalytics)
  • The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
  • The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
  • It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
Read full review
Cons
CleverMaps (formerly CleverAnalytics)
  • It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
  • There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
Read full review
Likelihood to Renew
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
Read full review
Usability
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
Read full review
Reliability and Availability
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
Seems to always work.
Read full review
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
Read full review
Performance
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
Read full review
Support Rating
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
Read full review
In-Person Training
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Dun & Bradstreet
No answers on this topic
Online Training
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
Read full review
Implementation Rating
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
Read full review
Alternatives Considered
CleverMaps (formerly CleverAnalytics)
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
Read full review
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
Read full review
Contract Terms and Pricing Model
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
Read full review
Scalability
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
Read full review
Professional Services
CleverMaps (formerly CleverAnalytics)
No answers on this topic
Demandbase
No answers on this topic
Dun & Bradstreet
very professional
Read full review
Return on Investment
CleverMaps (formerly CleverAnalytics)
  • It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
  • It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
  • The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence