Cognism vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
SAP Sales Cloud
Score 8.7 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
CognismSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismSAP Sales Cloud
Considered Both Products
Cognism
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Chose Cognism
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
Chose Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best …
SAP Sales Cloud
Chose SAP Sales Cloud
SAP Sales Cloud is better suited for larger organizations. It offers deeper account management, advanced opportunity tracking, enterprise-grade security, and robust forecasting.
Chose SAP Sales Cloud
SAP Sales Cloud is a much better and much diversified product. It integrates easily with the SAP ERP and also with other third-party products. It makes the complex sales processes much easier and faster, and it is quicker to implement.
Chose SAP Sales Cloud
Salesforce Sales Engagement
Chose SAP Sales Cloud
more productive and predictive
Chose SAP Sales Cloud
These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. …
Chose SAP Sales Cloud
We had a comparison between SAP Sales Cloud, Microsoft Dynamics and Sales Force Optimization, we selected SAP Sales Cloud for three main reasons: SAP Sales Cloud meets our requirements the best, especially in comparison with Sales Force pricing is more attractive and as we use …
Chose SAP Sales Cloud
SAP Build, Joule and SAP Datasphere
Chose SAP Sales Cloud
End-to-End Sales Process Support, Seamless Integration with Existing SAP Landscape , Support for Complex Sales Models , Improved Sales Velocity and Customer Experience
Chose SAP Sales Cloud
It is more flexible due to availability of large number of third party apps and integration. UI is also modern and friendly compared to salesforce. It stands out only when you integrate it with SAP ERP and other SAP products. Since we already had SAP ERP here, we chose SAP …
Chose SAP Sales Cloud
SAP Sales Cloud has a native integration with SAP ERP as a backoffice through SAP BTP, which facilitates processes and provides a 360-degree view of data. In the case of Salesforce solutions, the integration is possible, but we prefer to integrate SAP with SAP. Furthermore, by …
Chose SAP Sales Cloud
Zoho CRM, Zoho CRM Plus, Freshsales and HubSpot CRM
Chose SAP Sales Cloud
SAP Sales Cloud can stacks up against Salesforce and Zoho. SAP Sales Cloud can integrate easily with SAP ERP system and give real time access to all different types of department and that enable for example faster process from quote to order so it's really good tool to use it
Chose SAP Sales Cloud
Compared to other CRMs, I have found SAP Sales Cloud much more helpful and easier to be able to filter views of contacts and monitoring of pipeline performance is very intuitive with a great user interface. Our sales team is highly dependent on it for opportunities, quotes, …
Chose SAP Sales Cloud
We selected it because of the SAP Sales Cloud Eco-system, doesn't have to rely on multiple software everytime
Chose SAP Sales Cloud
SAP Sales Cloud is Tightly integrated with SAP S/4 Hana while the integration and transfer of data with user interface was challenging inearlier Salesforce sales cloud being non SAP product at hight cost
Chose SAP Sales Cloud
It’s very similar, but Salesforce has an edge on query capabilities and less reliance on custom code for enhancements with strong transport management.
Chose SAP Sales Cloud
We choose SAP Sales Cloud over HubSpot CRM because we have a large number of customers to handle, and their needs need to be personalized. Which are offered accurately by SAP Sales Cloud. In our experience, HubSpot has some issues when the number of customers increases. Our …
Chose SAP Sales Cloud
because the whole solution is sap and we know it
Chose SAP Sales Cloud
SAP Sales Cloud was better in terms of cost and better integration with our backend.
Chose SAP Sales Cloud
SAP Sales Cloud is way better than the other products and tools which we had used earlier because it provides efficient solutions for sales management and security wise it is pretty much reliable compared to others. It also provides the top notch next generation AI driven …
Features
CognismSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
Ratings
9% above category average
SAP Sales Cloud
-
Ratings
Advanced search8.80 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality8.30 Ratings00 Ratings
List upload/download9.30 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access9.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
Ratings
0% above category average
SAP Sales Cloud
-
Ratings
Contact information8.00 Ratings00 Ratings
Company information7.80 Ratings00 Ratings
Industry information7.80 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
Ratings
12% above category average
SAP Sales Cloud
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.80 Ratings00 Ratings
Salesforce integration9.70 Ratings00 Ratings
Company/business profiles8.00 Ratings00 Ratings
Alerts and reminders9.30 Ratings00 Ratings
Data hygiene8.30 Ratings00 Ratings
Automatic data refresh7.80 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation9.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
Ratings
24% above category average
SAP Sales Cloud
-
Ratings
Sales email templates10.00 Ratings00 Ratings
Append emails to records9.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.5
Ratings
8% above category average
Customer data management / contact management00 Ratings8.40 Ratings
Workflow management00 Ratings8.70 Ratings
Territory management00 Ratings8.20 Ratings
Opportunity management00 Ratings9.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.20 Ratings
Contract management00 Ratings8.10 Ratings
Quote & order management00 Ratings8.70 Ratings
Interaction tracking00 Ratings8.80 Ratings
Channel / partner relationship management00 Ratings8.50 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.7
Ratings
12% above category average
Case management00 Ratings8.40 Ratings
Call center management00 Ratings9.10 Ratings
Help desk management00 Ratings8.70 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.2
Ratings
5% above category average
Lead management00 Ratings8.10 Ratings
Email marketing00 Ratings8.20 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.3
Ratings
7% above category average
Task management00 Ratings8.40 Ratings
Billing and invoicing management00 Ratings8.40 Ratings
Reporting00 Ratings8.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.4
Ratings
8% above category average
Forecasting00 Ratings8.10 Ratings
Pipeline visualization00 Ratings8.90 Ratings
Customizable reports00 Ratings8.10 Ratings
Customization
Comparison of Customization features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.2
Ratings
7% above category average
Custom fields00 Ratings8.10 Ratings
Custom objects00 Ratings8.00 Ratings
Scripting environment00 Ratings8.50 Ratings
API for custom integration00 Ratings8.20 Ratings
Security
Comparison of Security features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
9.2
Ratings
9% above category average
Single sign-on capability00 Ratings9.30 Ratings
Role-based user permissions00 Ratings9.10 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
9.0
Ratings
18% above category average
Social data00 Ratings8.80 Ratings
Social engagement00 Ratings9.20 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.4
Ratings
11% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings8.70 Ratings
Platform
Comparison of Platform features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.2
Ratings
7% above category average
Mobile access00 Ratings8.20 Ratings
Best Alternatives
CognismSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismSAP Sales Cloud
Likelihood to Recommend
9.5
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(0 ratings)
Usability
8.8
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
5.9
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.6
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
CognismSAP Sales Cloud
Likelihood to Recommend
Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well
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Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
Read full review
Pros
  • Data enrichment
  • Email List building
  • EU data
  • North American data
  • Integration to CRM
  • Integration to LinkedIn sales navigator
  • Verified emails to avoid a high bounce rate
  • Exporting Data for campaigns
Read full review
  • As a comprehensive end-to-end sales CRM platform, we mostly use SAP Sales Cloud.
  • SAP Sales Cloud does improve sales speed, streamline intricate use cases, and provide additional insight into every customer.
  • Our team is able to make better decisions thanks to the information and data it offers, which ultimately results in higher income.
  • Our sales team is now more productive
Read full review
Cons
  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes
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  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
No answers on this topic
I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
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Usability
Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!
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In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
No answers on this topic
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Support Rating
No answers on this topic
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
No answers on this topic
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
No answers on this topic
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.
Read full review
SAP Sales Cloud is a much better and much diversified product. It integrates easily with the SAP ERP and also with other third-party products. It makes the complex sales processes much easier and faster, and it is quicker to implement.
Read full review
Scalability
No answers on this topic
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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  • One of the most noticeable results has been an increase in our sales revenue.
  • Another key benefit has been the depth of client information given to us by SAP Sales Cloud.
  • In all, SAP Sales Cloud has played an important role in achieving our company objectives, generating revenue growth, and increasing our operational efficiency.
Read full review
ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization