Cognism vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.1 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
SAP Sales Cloud
Score 8.5 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
CognismSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismSAP Sales Cloud
Considered Both Products
Cognism

No answer on this topic

SAP Sales Cloud
Chose SAP Sales Cloud
Compared to other CRMs, I have found SAP Sales Cloud much more helpful and easier to be able to filter views of contacts and monitoring of pipeline performance is very intuitive with a great user interface. Our sales team is highly dependent on it for opportunities, quotes, …
Features
CognismSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
9% above category average
SAP Sales Cloud
-
Ratings
Advanced search8.84 Ratings00 Ratings
Identification of new leads8.04 Ratings00 Ratings
List quality8.34 Ratings00 Ratings
List upload/download9.34 Ratings00 Ratings
Ideal customer targeting8.04 Ratings00 Ratings
Load time/data access9.04 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
0% above category average
SAP Sales Cloud
-
Ratings
Contact information8.04 Ratings00 Ratings
Company information7.84 Ratings00 Ratings
Industry information7.84 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
SAP Sales Cloud
-
Ratings
Lead qualification process7.84 Ratings00 Ratings
Smart lists and recommendations7.84 Ratings00 Ratings
Salesforce integration9.73 Ratings00 Ratings
Company/business profiles8.04 Ratings00 Ratings
Alerts and reminders9.33 Ratings00 Ratings
Data hygiene8.33 Ratings00 Ratings
Automatic data refresh7.84 Ratings00 Ratings
Tags7.84 Ratings00 Ratings
Filters and segmentation9.34 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
SAP Sales Cloud
-
Ratings
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.3
140 Ratings
7% above category average
Customer data management / contact management00 Ratings8.4135 Ratings
Workflow management00 Ratings8.5136 Ratings
Territory management00 Ratings8.0121 Ratings
Opportunity management00 Ratings8.6133 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.1128 Ratings
Contract management00 Ratings8.1126 Ratings
Quote & order management00 Ratings8.5126 Ratings
Interaction tracking00 Ratings8.5127 Ratings
Channel / partner relationship management00 Ratings8.3123 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.5
120 Ratings
11% above category average
Case management00 Ratings8.3115 Ratings
Call center management00 Ratings8.8105 Ratings
Help desk management00 Ratings8.5107 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.1
124 Ratings
5% above category average
Lead management00 Ratings8.1123 Ratings
Email marketing00 Ratings8.1107 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.2
134 Ratings
7% above category average
Task management00 Ratings8.1127 Ratings
Billing and invoicing management00 Ratings8.2106 Ratings
Reporting00 Ratings8.2124 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.3
132 Ratings
9% above category average
Forecasting00 Ratings8.2123 Ratings
Pipeline visualization00 Ratings8.6124 Ratings
Customizable reports00 Ratings8.1128 Ratings
Customization
Comparison of Customization features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.1
130 Ratings
6% above category average
Custom fields00 Ratings8.0130 Ratings
Custom objects00 Ratings7.9124 Ratings
Scripting environment00 Ratings8.4107 Ratings
API for custom integration00 Ratings8.1116 Ratings
Security
Comparison of Security features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
9.0
133 Ratings
7% above category average
Single sign-on capability00 Ratings9.1126 Ratings
Role-based user permissions00 Ratings8.9127 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.8
93 Ratings
17% above category average
Social data00 Ratings8.693 Ratings
Social engagement00 Ratings8.989 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.3
110 Ratings
11% above category average
Marketing automation00 Ratings8.2106 Ratings
Compensation management00 Ratings8.589 Ratings
Platform
Comparison of Platform features of Product A and Product B
Cognism
-
Ratings
SAP Sales Cloud
8.2
115 Ratings
9% above category average
Mobile access00 Ratings8.2115 Ratings
Best Alternatives
CognismSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismSAP Sales Cloud
Likelihood to Recommend
9.5
(6 ratings)
8.3
(149 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(14 ratings)
Usability
8.8
(4 ratings)
7.0
(9 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(2 ratings)
Support Rating
-
(0 ratings)
6.0
(13 ratings)
Online Training
-
(0 ratings)
9.1
(3 ratings)
Implementation Rating
-
(0 ratings)
7.9
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.5
(111 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
CognismSAP Sales Cloud
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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SAP
1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
Read full review
Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
Read full review
Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
Read full review
SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Cognism
No answers on this topic
SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
Read full review
Reliability and Availability
Cognism
No answers on this topic
SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
Read full review
Support Rating
Cognism
No answers on this topic
SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
Cognism
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Cognism
No answers on this topic
SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
Cognism
No answers on this topic
SAP
We can effectively manage sales and achieve scalable segmentation and targeting with SAP Sales Cloud, all with little training required. The program is incredibly user-friendly and enables additional ERP system integration. The automated authorization system, which has made permissions management easier and can be implemented in the cloud by several cloud service tenants—each of whom is a cloud service provider—was something I really appreciated. For users who don't want to click on three links to launch each relevant CRM program, this is quite helpful.
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
Read full review
SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
Read full review
ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization