What users are saying about
Top Rated
556 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
621 Ratings
Top Rated
556 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Insightly

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
621 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

Insightly

It provides real-time updates on the campaigns and projects that are carried out within this platform. It is simple to use, but I recommend it for small projects because it lacks certain tools that would define it as a professional CRM tool.
Stella Olsson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.5
Insightly
WYSIWYG email editor
Constant Contact
8.4
Insightly
Dynamic content
Constant Contact
8.0
Insightly
Ability to test dynamic content
Constant Contact
8.1
Insightly
Landing pages
Constant Contact
8.6
Insightly
A/B testing
Constant Contact
9.0
Insightly
Mobile optimization
Constant Contact
8.1
Insightly
Email deliverability reporting
Constant Contact
8.9
Insightly
List management
Constant Contact
8.8
Insightly
Triggered drip sequences
Constant Contact
8.2
Insightly

Reporting & Analytics

Constant Contact
8.4
Insightly
Dashboards
Constant Contact
8.0
Insightly
Standard reports
Constant Contact
8.6
Insightly
Custom reports
Constant Contact
8.7
Insightly

Sales Force Automation

Constant Contact
Insightly
8.0
Customer data management / contact management
Constant Contact
Insightly
8.8
Workflow management
Constant Contact
Insightly
7.9
Territory management
Constant Contact
Insightly
7.8
Opportunity management
Constant Contact
Insightly
8.1
Integration with email client (e.g., Outlook or Gmail)
Constant Contact
Insightly
8.4
Contract management
Constant Contact
Insightly
6.5
Quote & order management
Constant Contact
Insightly
8.3
Interaction tracking
Constant Contact
Insightly
8.2
Channel / partner relationship management
Constant Contact
Insightly
7.7

Customer Service & Support

Constant Contact
Insightly
7.1
Case management
Constant Contact
Insightly
7.0
Call center management
Constant Contact
Insightly
7.2
Help desk management
Constant Contact
Insightly
7.1

Marketing Automation

Constant Contact
Insightly
7.8
Lead management
Constant Contact
Insightly
8.0
Email marketing
Constant Contact
Insightly
7.5

CRM Project Management

Constant Contact
Insightly
7.2
Task management
Constant Contact
Insightly
7.6
Billing and invoicing management
Constant Contact
Insightly
6.0
Reporting
Constant Contact
Insightly
8.0

CRM Reporting & Analytics

Constant Contact
Insightly
7.4
Forecasting
Constant Contact
Insightly
7.0
Pipeline visualization
Constant Contact
Insightly
7.9
Customizable reports
Constant Contact
Insightly
7.4

Customization

Constant Contact
Insightly
7.3
Custom fields
Constant Contact
Insightly
7.7
Custom objects
Constant Contact
Insightly
7.5
Scripting environment
Constant Contact
Insightly
6.8
API for custom integration
Constant Contact
Insightly
7.2

Security

Constant Contact
Insightly
8.6
Single sign-on capability
Constant Contact
Insightly
8.9
Role-based user permissions
Constant Contact
Insightly
8.3

Social CRM

Constant Contact
Insightly
7.4
Social data
Constant Contact
Insightly
6.8
Social engagement
Constant Contact
Insightly
8.0

Integrations with 3rd-party Software

Constant Contact
Insightly
6.2
Marketing automation
Constant Contact
Insightly
7.3
Compensation management
Constant Contact
Insightly
5.1

Platform

Constant Contact
Insightly
7.5
Mobile access
Constant Contact
Insightly
7.5

Pros

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

Insightly

  • E-mail classification based on BCC from GMail
  • Ease of use - the system is the easiest one we have ever used and we have tried several
  • The link between records - organizations and contacts can be linked and you can define the link relationship (think referral partners)
Denny Basham, MBA, Denver Reputation Marketing Expert. | TrustRadius Reviewer

Cons

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

Insightly

  • Would be great if you could integrate with your select email marketing platform, or if Insightly provided email marketing tools similar to mainstream platforms.
  • I am a Microsoft product user and would like better integration with those products.
  • Would be nice to have templates for different business types.
Tommy L. Chambers | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Insightly

Insightly 9.0
Based on 18 answers
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Vanessa Johnson | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Insightly

Insightly 10.0
Based on 49 answers
Very easy to use once you understand the functions. I am sure there are still features I am not using correctly or to their intended potential. But with trial and error we have learned to use the site and it works very well for us on a day to day basis.
Julie Webster | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Insightly

Insightly 10.0
Based on 6 answers
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Jane Beisell PMP, CIA | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Insightly

Insightly 8.3
Based on 44 answers
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
Douglas Psulkowski, P.E. | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Insightly

Insightly 5.0
Based on 30 answers
I have never given any other software support a 10, but Insightly has really done a great job over the 3 years we have been using it. They are quick to respond, don't ask stupid questions, don't bump you to others, and every issue has been resolved in very short order.
Randie Frederick | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Insightly

Insightly 9.0
Based on 5 answers
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Jane Beisell PMP, CIA | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Insightly

Insightly 8.6
Based on 57 answers
The only missing thing at this time that would make our implementation complete would be a tighter integration with Xero allowing us to send quotes and report on quotes from Insightly!Xero has, excuse the pun, ZERO reporting on quotes sent!!!They are both very good products, however it's the little things that make good GREAT!
Jeremy Grant | TrustRadius Reviewer

Alternatives Considered

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

Insightly

We did a one year of evaluation of 17Hats and while there were things that we liked - like the integration with DocuSign, they were just not worth trying to make the switch. Overall, the company seemed to do a good job of growing with its clients, it just seemed a bit 'young'. They were adding stuff on request but we really needed a CRM that was already there and knew what we were going to need. Zoho seems amazing but so piecemeal that we would need to invest way too much to get all that we wanted. Really a bit overwhelming. Insightly meets our needs and continues to improve and has very responsive client support.
Ann Matuszak | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Insightly

Insightly 7.8
Based on 6 answers
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of.(-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Phil Cashen | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

Insightly

  • The most important effect that Insightly has had on our company is the unified organization of information available to the entire company. If someone leaves the company, or is just out sick, all of the info for their clients and their projects is available for management to use to keep business moving. For instance, I was called away for a family emergency and forgot to reschedule an in-house demo with a client. When the client showed up, my boss (the CEO of the Company) was able to review the client file, read the notes on the product demo and the client's needs and he was able to perform the demo himself. All of the information was right there to get him up to speed on why our client was there and what they needed.
  • Efficiency is the next major positive impact that Insightly has brought. As a small, yet growing company, our employees have to be able to wear multiple hats and perform variety of functions. Insightly has brought such organization to my life that I am now able to keep much better track of all my daily tasks and in fact get so much more done in less time. My efficiency and productivity have increased dramatically.
Chris Stephens, CTS | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Insightly

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Constant Contact
8.1
Insightly
8.1

Likelihood to Renew

Constant Contact
8.0
Insightly
9.0

Usability

Constant Contact
8.9
Insightly
10.0

Reliability and Availability

Constant Contact
9.0
Insightly
10.0

Performance

Constant Contact
10.0
Insightly
8.3

Support Rating

Constant Contact
3.0
Insightly
5.0

Online Training

Constant Contact
10.0
Insightly
9.0

Implementation Rating

Constant Contact
8.0
Insightly
8.6

Scalability

Constant Contact
10.0
Insightly
7.8

Add comparison