Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Insightly
Score 8.0 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
Constant ContactInsightly
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
Constant ContactInsightly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactInsightly
Considered Both Products
Constant Contact
Chose Constant Contact
We've found the email templates and customer service to be top-notch. Mailchimp has great chat support but no phone support. We also utilize the survey features and the coupons significantly, which are options that we didn't find on Mailchimp. Mailchimp in our experience has …
Insightly
Chose Insightly
We use both programs. Insightly does a better job of tracking contacts. But, Constant Contact does a better job for sending out mass emails that have a particular look and feel. If Insightly allowed us to create a customized look for emails and send them to a lot of people at …
Chose Insightly
Insightly was the CRM in use when I came on board, so I haven't really evaluated any others first-hand. I've had previous work with other database tools and have researched other online alternatives; so far I have yet to find anything as intuitive and user-friendly as …
Chose Insightly
Comparing these two systems, I would have to say that Outlook within Microsoft 365 is easier to use and has more functionality than Insightly. Drag and drop features are easy to use and we find that in Insightly, there are too many windows to open and work in to achieve the …
Chose Insightly
We selected Insightly because of the much lower cost. Infusionsoft does have additional features that we hope Insightly will add in the near future.
Top Pros
Top Cons
Features
Constant ContactInsightly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.1
118 Ratings
2% above category average
Insightly
-
Ratings
WYSIWYG email editor8.3101 Ratings00 Ratings
Dynamic content7.7102 Ratings00 Ratings
Ability to test dynamic content8.582 Ratings00 Ratings
Landing pages7.976 Ratings00 Ratings
A/B testing7.271 Ratings00 Ratings
Mobile optimization8.686 Ratings00 Ratings
Email deliverability reporting9.0114 Ratings00 Ratings
List management8.4116 Ratings00 Ratings
Triggered drip sequences7.260 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.1
115 Ratings
6% above category average
Insightly
-
Ratings
Dashboards8.488 Ratings00 Ratings
Standard reports8.4113 Ratings00 Ratings
Custom reports7.558 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
67 Ratings
2% above category average
Insightly
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.932 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.154 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.366 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Constant Contact
-
Ratings
Insightly
7.3
400 Ratings
5% below category average
Customer data management / contact management00 Ratings8.5383 Ratings
Workflow management00 Ratings7.1351 Ratings
Territory management00 Ratings6.474 Ratings
Opportunity management00 Ratings8.0349 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.1357 Ratings
Contract management00 Ratings6.521 Ratings
Quote & order management00 Ratings7.364 Ratings
Interaction tracking00 Ratings6.8312 Ratings
Channel / partner relationship management00 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Constant Contact
-
Ratings
Insightly
7.1
13 Ratings
6% below category average
Case management00 Ratings7.011 Ratings
Call center management00 Ratings7.28 Ratings
Help desk management00 Ratings7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Constant Contact
-
Ratings
Insightly
6.3
312 Ratings
19% below category average
Lead management00 Ratings6.5298 Ratings
Email marketing00 Ratings6.0245 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Constant Contact
-
Ratings
Insightly
6.9
385 Ratings
10% below category average
Task management00 Ratings7.0374 Ratings
Billing and invoicing management00 Ratings6.039 Ratings
Reporting00 Ratings7.6321 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Constant Contact
-
Ratings
Insightly
7.8
343 Ratings
3% above category average
Forecasting00 Ratings7.092 Ratings
Pipeline visualization00 Ratings8.0321 Ratings
Customizable reports00 Ratings8.3307 Ratings
Customization
Comparison of Customization features of Product A and Product B
Constant Contact
-
Ratings
Insightly
6.9
345 Ratings
9% below category average
Custom fields00 Ratings7.7344 Ratings
Custom objects00 Ratings6.9105 Ratings
Scripting environment00 Ratings6.86 Ratings
API for custom integration00 Ratings6.3178 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
Insightly
7.5
295 Ratings
10% below category average
Single sign-on capability00 Ratings7.5262 Ratings
Role-based user permissions00 Ratings7.5197 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Constant Contact
-
Ratings
Insightly
7.4
90 Ratings
1% above category average
Social data00 Ratings6.825 Ratings
Social engagement00 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Constant Contact
-
Ratings
Insightly
5.9
146 Ratings
21% below category average
Marketing automation00 Ratings6.7146 Ratings
Compensation management00 Ratings5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
Constant Contact
-
Ratings
Insightly
6.4
310 Ratings
14% below category average
Mobile access00 Ratings6.4310 Ratings
Best Alternatives
Constant ContactInsightly
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.4 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
Creatio
Creatio
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactInsightly
Likelihood to Recommend
8.3
(133 ratings)
7.8
(420 ratings)
Likelihood to Renew
9.9
(23 ratings)
8.8
(33 ratings)
Usability
9.0
(10 ratings)
7.7
(156 ratings)
Availability
9.0
(2 ratings)
9.0
(6 ratings)
Performance
10.0
(2 ratings)
8.0
(25 ratings)
Support Rating
10.0
(9 ratings)
8.7
(34 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
10.0
(1 ratings)
9.0
(8 ratings)
Implementation Rating
10.0
(5 ratings)
7.8
(26 ratings)
Configurability
10.0
(1 ratings)
9.9
(18 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.6
(3 ratings)
Ease of integration
-
(0 ratings)
9.0
(10 ratings)
Product Scalability
10.0
(1 ratings)
9.0
(9 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(3 ratings)
User Testimonials
Constant ContactInsightly
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Insightly, Inc.
The positive and negative feature lists are why I give Insightly a nine out of ten. A LOT of the features are unique, but the ones lacking affect how I envision the perfect workflow for my team. My job is to create and streamline processes for my team; with AppConnect, I'm hoping a lot of the manual work is taken off their plate so they can focus on the essential things. I really hope Insightly implements a true "reply to email" feature in the future.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Insightly, Inc.
  • Support>It feels like a partnership and support is a critical asset to consider when adopting new tools
  • Customization>The ability to customize with custom objects has allowed us to utilize Insightly in unique ways.
  • Customer Feedback>They very much are interested in soliciting client feedback when it comes to product planning.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Insightly, Inc.
  • The Inquiry feature is missing some functionality, so it is not as useful as the Request feature
  • The Actual Close Date does not autofill when a Request record is closed and marked as Lost/Abandoned
  • The customizable objects and fields are very useful but the System Settings interface could be more user-friendly
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Insightly, Inc.
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Insightly, Inc.
There is really nothing as far as customization to the system that we cannot do. It's extremely easy to customize as well as use. Anything we want to add or remove to our Objects can usually be done in a few minutes or less. You can tell everything is very well thought out and was made to be modern and up to date.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Insightly, Inc.
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Insightly, Inc.
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Insightly, Inc.
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
In-Person Training
Constant Contact
No answers on this topic
Insightly, Inc.
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Online Training
Constant Contact
No answers on this topic
Insightly, Inc.
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Insightly, Inc.
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Insightly, Inc.
Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales staff. Insightly has more capabilities for our future needs as well
Read full review
Contract Terms and Pricing Model
Constant Contact
No answers on this topic
Insightly, Inc.
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Insightly, Inc.
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Professional Services
Constant Contact
No answers on this topic
Insightly, Inc.
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Insightly, Inc.
  • Improved services by organizing a database, pipeline, and custom reports in the verifying eligibility process.
  • Increased the number of orders we can verify eligibility for in 1 day.
  • Lowered the amount of time it takes to verify eligibility so we can get orders shipped out in a timely manner.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of