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Constant Contact vs. Intuit Mailchimp vs. Sprinklr Insights

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Sprinklr Insights

    Score7.5 out of 10
    N/ASprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance.…N/A
    Pricing
    Constant ContactIntuit MailchimpSprinklr Insights
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Sprinklr Insights
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    Constant ContactIntuit MailchimpSprinklr Insights
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.——
    More Pricing Information
    Features
    Constant ContactIntuit MailchimpSprinklr Insights
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Sprinklr Insights
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings8.1537 Ratings00 Ratings
    Dynamic content9.8104 Ratings8.1519 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings8.2499 Ratings00 Ratings
    Landing pages9.378 Ratings8.3404 Ratings00 Ratings
    A/B testing8.473 Ratings7.7434 Ratings00 Ratings
    Mobile optimization8.686 Ratings7.9535 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings8.8568 Ratings00 Ratings
    List management9.4118 Ratings8.1564 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings7.7385 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    8.6
    117 Ratings
    12% above category average
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Sprinklr Insights
    -
    Ratings
    Dashboards8.488 Ratings8.6229 Ratings00 Ratings
    Standard reports9.8115 Ratings8.6560 Ratings00 Ratings
    Custom reports7.558 Ratings7.9130 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    Intuit Mailchimp
    -
    Ratings
    Sprinklr Insights
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Sprinklr Insights
    -
    Ratings
    Lead nurturing automation00 Ratings7.465 Ratings00 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
    Data quality management00 Ratings8.372 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Sprinklr Insights
    -
    Ratings
    Calendaring00 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Sprinklr Insights
    -
    Ratings
    Social sharing and campaigns00 Ratings8.3116 Ratings00 Ratings
    Social profile integration00 Ratings8.2107 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Constant Contact and Intuit Mailchimp and Sprinklr Insights
    Feature
    Constant Contact
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Sprinklr Insights
    -
    Ratings
    API00 Ratings7.9107 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings00 Ratings
    Customizability00 Ratings5.62 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings8.654 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
    Best Alternatives
    Constant ContactIntuit MailchimpSprinklr Insights
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    HG Insights Platform
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    HG Insights Platform
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactIntuit MailchimpSprinklr Insights
    Likelihood to Recommend
    9.8
    (135 ratings)
    8.7
    (608 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (12 ratings)
    8.5
    (477 ratings)
    8.2
    (1 ratings)
    Availability
    9.0
    (2 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    8.8
    (20 ratings)
    7.4
    (3 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    4.5
    (1 ratings)
    User Testimonials
    Constant ContactIntuit MailchimpSprinklr Insights
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
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    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
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    Sprinklr
    Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
    Incentivized
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    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
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    Sprinklr
    • Product Insight — Being able to add in our products so we can have positive and negative insights.
    • Community Insights — We were able to watch out community and see what they were talking about.
    • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
    Incentivized
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    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
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    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Sprinklr
    • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
    • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
    • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
    Incentivized
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    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
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    Sprinklr
    No answers on this topic
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
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    Sprinklr
    The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
    Incentivized
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    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
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    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Sprinklr
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Sprinklr
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    Sprinklr
    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Incentivized
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    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Sprinklr
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Sprinklr
    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Incentivized
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    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
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    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Sprinklr
    No answers on this topic
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
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    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
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    Sprinklr
    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
    Incentivized
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    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.