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Constant Contact vs MailChimp Comparison
Based on 37 user reviews
Ratings Summary
Quotes From Member Reviews
We asked business professionals to review each product. Here are some excerpts of what they said.
Average: 7.8
9.0
Using Constant Contact as part of your overall outbound marketing is one part of a company's communications plan and should be used to support other active channels, promote events and create call to action from readers. If you are able to leverage multiple channels with your Constant Contact account you allow your customers to identify what media channel they want to receive information. Constant Contact allows us to not only get our information to our customer but supports our customers' need to select their communication channel.
Average: 7.8
5.0
What are your needs and goals? How many contacts do you have? What is your budget? There are several free email marketing options that I recommend. One is FireDrum (up to 750 contacts free) and the other is a WordPress plug-in, Wysija (up to 2500 contacts). If they need the email marketing and event functions, I'd definitely recommend Constant Contact.
Manager in Corporate at a Hospital & Health Care company with 51-200 employees
Average: 7.8
10.0
Ask about refreshing of templates, graphics and new features. What originally seemed fresh and exiting for some of our other providers is now hard to customize in any other way. Constant Contact seems to do a good job of keeping their features and areas fresh thus making my job easier.
Average: 7.8
7.0
Constant Contact is a fantastic email management solution for anyone, especially the company or individual NEW to the game. Things are well explained and you're walked through the building of an email campaign step by step. Metrics are well explained, as well, and give a great indication as to how successful a campaign is or isn't. I do believe Constant Contact has the capability of being a comprehensive solution for anyone.
Average: 7.8
10.0
Constant Contact is great for growing business who is not yet ready for a full marketing automation system like HubSpot.
Average: 7.8
7.0
Carefully review the criteria you must have in an email marketing system for your organization. Keep an open mind and search out all of the usual suspects in email marketing systems first. Consider using Constant Contact if your organization is a small business or non-profit. It may not be robust enough for larger enterprises.
Average: 7.8
8.0
It ultimately depends on their needs. If they are looking for email and social without a concern for direct marketing, Constant Contact is the way to go. Especially if they are looking for something easy to use and affordable. Unfortunately, if they are looking for additional features to reach their audience offline, I would have to suggest another company (or, the use of Constant Contact in conjunction with a direct mailing provider).
Board Member in Social Media at a Non-Profit Organization Management company with 11-50 employees
Average: 7.8
10.0
How much time do you want to invest in learning how to implement? Concerns over the reliability of the service regarding Spam are close to nothing. ConstantContact seems to be a leader in the direct email marketing. Thier business has a long and trusted track record. Their safe unsubscribe works immediately, so you are not making the unsubscribing a hassle for the potential customer.
Average: 7.8
8.0
Constant Contact is simple and easy to use, no training needed. Be sure to ask if it will be able to cover all the needs you have, companies that need particularly sophisticated delivery data may want to look elsewhere. However, I believe for most organizations CC is the way to go!
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
Average: 7.8
10.0
The best advice I would provide a colleague or vendor is to make sure whatever data you are importing into ConstantContact is correct; editing within the site is easy, but if you make sure everything is correct on the Excel side, you can eliminate the need for double entry (i.e. correcting someone's e-mail address on ConstantContact and then correcting it in the original Excel spreadsheet as well).
Average: 7.8
10.0
Constant Contact will help to guide you to get the most out of your email marketing efforts, with everything from basic image manipulation to best practices and advice, to showing you results of your campaigns from how many people open the email, to how many people click individual aspects of your messages, which helps you to better focus your efforts.
Average: 7.8
1.0
ConstantContact was considered a great tool a few years ago but technology innovation is rapidly advancing and ConstantContact never expanded their branding beyond email. Email marketing is only one digital marketing tool and its really not effective for a lot of people anymore. You have to do more and have more visibility over other digital outposts such as your website, blog, social media, organic search, paid ads, etc. I always recommend HubSpot as an all-in-one application.
Average: 7.8
6.0
If they don't need responsive design much, I'd definitely recommend this product.
Account Manager in Marketing at a Marketing and Advertising company with 11-50 employees
Average: 7.8
9.0
ConstantContact is very user friendly and reasonably priced. It is an efficient way to reach out to customers for a variety of items from newsletters, sales etc.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
Average: 8.3
10.0
If you have a large list (over 2,000 subscribers) and you're not ready to commit to sending email marketing campaigns on a regular basis, then do a pay-as-you-go account.
The monthly plans are based on the amount of subscribers you have in your list, not how many emails you send. If you're going to send a lot of email, often, go with a monthly account.
Invest in a good, custom design. We mentioned you can use/create professional-looking emails with little knowledge of HTML/CSS, but they are still templates (and may not be appropriate for your brand or your goals).
If you're going to utilize MailChimp and want to get the most out of your email marketing, we suggest paying a good email designer to create a MailChimp-friendly template that you can edit based on the campaign and message you're sending.
The monthly plans are based on the amount of subscribers you have in your list, not how many emails you send. If you're going to send a lot of email, often, go with a monthly account.
Invest in a good, custom design. We mentioned you can use/create professional-looking emails with little knowledge of HTML/CSS, but they are still templates (and may not be appropriate for your brand or your goals).
If you're going to utilize MailChimp and want to get the most out of your email marketing, we suggest paying a good email designer to create a MailChimp-friendly template that you can edit based on the campaign and message you're sending.
Director in Marketing at a Non-Profit Organization Management company with 501-1000 employees
Average: 8.3
9.0
I would ask: what are their email marketing goals and their targets, and what budget do they have to implement this? Mailchimp is a great tool for non-profits and small businesses - basically traditional non-marketers or when you're dealing with shorted staff. I wouldn't recommend it for a very large org with a large list of constituents, however given the value you receive for your money or for no money at all, since you can try Mailchimp for free forever with a limited email list. Their features and ease of use are directly inline with the small to medium business that is trying to increase market awareness of their product or services.
Average: 8.3
7.0
I think that the key metric to consider is the number of email subscribers. It should be the main factor to determine the type of plan to choose. One should note that MailChimp's free plan may be enough for small users.
Average: 8.3
3.0
MailChimp is appropriate for single list, simple use, or for those who are very price sensitive and send more than 10K emails/month. (If you're a nonprofit that sends fewer than that, you can use Vertical Response for free.) It is less appropriate if you plan to do a lot of segmentation, link to a CRM, or if your constituents are intent on receiving all of your emails.
Average: 8.3
9.0
It's great if you are looking for a simple, easy to use out of the box email marketing platform. The important thing is to try and pair it up with a CRM solution that will host your contact data, and then allow you to synchronize with MailChimp rather than use the email forms to collect data. We use Workbooks CRM which has an out of the box integration with MailChimp and allows us to really make it easy to send out our campaigns.
Average: 8.3
10.0
MailChimp is great for SMBs, solo practitioners, and consultants that need a flexible email marketing solution that's easy to use and won't break the bank.
Manager in Marketing at a Security and Investigations company with 11-50 employees
Average: 8.3
9.0
MailChimp is well suited for mass email. If you need something more specialized, this is not the service for you.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
Average: 8.3
8.0
I believe MailChimp is well suited among its competitors whenever you need such a solution. You often need to determine if using an "impersonal" email solution is the best way to go; or, if you need specific personalization that precludes such a tool. Having used several competitors as well, MailChimp consistently performs well.
Average: 8.3
8.0
Except for the differences in how MailChimp handles the database in comparison to other companies like Constant Contact and Aweber, which are others I've worked with, once you gain an understanding of how it works, not much else can beat it.
I think part of the selection process should be more specific about that, so someone knows what they are coming into, as far as learning curve.
I truly like that MailChimp is always on the cutting edge, and the only thing I caution people on, especially if they are coming from companies like Constant Contact, Aweber, and similar, to be aware of the vast differences in how the lists and databases work.
I think part of the selection process should be more specific about that, so someone knows what they are coming into, as far as learning curve.
I truly like that MailChimp is always on the cutting edge, and the only thing I caution people on, especially if they are coming from companies like Constant Contact, Aweber, and similar, to be aware of the vast differences in how the lists and databases work.
Average: 8.3
10.0
Do you actually need a newsletter? Do you want to manage properly? Then mailchimp is the way to go.
Employee in Other at a company with 51-200 employees
Average: 8.3
8.0
Yes, I recommend their platform. You need to familiarize yourself with the platform and read through their extensive information on all of their online forums. You need to hunt for answers.
Average: 8.3
7.0
The same advice I offered on the previous question - if you need something that doesn't require Mensa eligibility to send an email, and need a short-term, low-cost solution as a stop-gap measure, MailChimp is pretty ideal. Otherwise, if you want something more complex, look into some of the other tools such as ConstantContact or VerticalResponse.
Average: 8.3
10.0
UPDATE: My biggest knock on MailChimp was their marketing automation, which they have since added to the product since my initial review. Whether you are sending newsletters to your list of 100 or automated emails to your list of 100,000, MailChimp can handle it all!
While they could improve some of their marketing automation to compete with more robust solutions such as Pardot and Customer.io, they provide an extremely valuable solution for email marketing. It's extremely easy to get up and running with automated email campaigns or 1-off emails to specific groups of people. Plus, the analytics that they provide and ease of use throughout the product are why MailChimp is the go to solution.
While they could improve some of their marketing automation to compete with more robust solutions such as Pardot and Customer.io, they provide an extremely valuable solution for email marketing. It's extremely easy to get up and running with automated email campaigns or 1-off emails to specific groups of people. Plus, the analytics that they provide and ease of use throughout the product are why MailChimp is the go to solution.
Average: 8.3
6.0
Mail Chimp is a slight step up from Constant Contact. I would look fully into all of the benefits of paying for a full service ESP vs this platform. In the end, the extra cost is more than made up for by the superior feature set and resulting efficiency.
- The email templates are relatively easy to use. I'm computer savvy, so I can't speak for someone who's not. I can put a newsletter together in about an hour. The less time I spend putting it together, the better
- There's a nice selection of templates. Gives users a variety of options depending on their needs, type of business and seasonal messages.
- It's easy to incorporate social media and events from EventSpot into the email. They understand the importance of social media and how it works together with email marketing.
- Constant contact makes developing a professional looking email relatively easy.
- Constant Contact allows for easy to understand email metrics. It's always very easy for me to judge how my emails are based upon the comprehensive measurements that are offered.
- Latest email capabilities
- Solid support is just a phone call or email away
- Great training and support for partners
- As far as content creation, the available templates to start a design have improved.
- The library and archiving of past campaigns and emails are well organized and easily accessible to clone and revise for a new campaign.
- The reporting functions are basic but straightforward and easy to review and forward for others to review.
- Creating and revising an existing design has become easier and more intuitive over the years. There remain a few glitches when attempting to perform some seemingly simple design actions such as centering images and copy in certain instances, but I have seen much worse and constraining design functions in other email communication systems.
- The most important part of any business is customer service. We cannot expect 100% functionality, 100% of the time. When there is an issue, how a company handles the situation and responds is paramount. Constant Contact's customer service is far superior to it's competitors (and I've worked with a few of them).
- Ease-of-use is by far the second most important "must-have" for any business. Constant Contact has put the customer first and designed services with their use in mind. While there are some things that take some getting used to, especially if you are coming from another company and are familiar with the layout of their service, but overall, Constant Contact has created services that are easy to use and straight forward, even for the beginner.
- One of the things Constant Contact has going for it is that they offer a complete strategy solution. They don't focus on a single area of a marketing campaign, for example only email, they provide solutions for each campaign to meet the needs of the entire marketing strategy and plan.
Board Member in Social Media at a Non-Profit Organization Management company with 11-50 employees
- Easy layout of all tools needed to make a newsletter.
- Most people that are comfortable with using a computer can learn how to use ConstantContact.
- They have a cost effective plan that fits well within our non profit organization.
- Great easy way to keep track of your mailing lists.
- Simple intuitive interface.
- Great analytics to help you see where to improve.
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
- Reaching out to customers.
- Tracking.
- Customizing and Personalizing e-mails.
- Integrating Excel data easily.
- Linking data in e-mails.
- Customer Service.
- Creating and using templates is seamless and easy to maintain.
- Constant and reliable brand image and professional quality emails.
- Easy and responsive support for any issues.
You can build an application using the logic of Constant Contact and API. For example, we built an application for a client that uses ConstantContact to send automated emails to subscribers of an emergency notification service. The users don't see ConstantContact at all, but it's the coding that we could use to build the new application.
- We used the product to send simple email newsletters with little customization.
- Some very basic metrics around click-throughs etc. but they offer very little insight.
- Ease of use, user-friendly interface
- Comprehensive reporting
- Ability to integrate with CRM
Account Manager in Marketing at a Marketing and Advertising company with 11-50 employees
- Makes it easy to communicate with clients and customers on a frequent basis.
- User friendly and intuitive features.
- accessible anywhere, at the office or at home I can make updates and more.
- Allows a novice to build email marketing campaigns.
- Provides a database of leads and past campaigns.
- gives feedback on your campaign that you do not get when using CRMs or ATS to send campaigns.
- Simple email marketing for small businesses
- Great for the SMB that needs email marketing but can't afford a Marketing Automation Platform (MAP)
- Integration with Salesforce is pretty good
- Create attractive digital emails.
- Analytics that helps identify if emails are bouncing and why along with monitoring who is reading the email.
- Helps create audience growth by allowing us to submit the information through our social media channels.
Director in Marketing at a Non-Profit Organization Management company with 501-1000 employees
- I believe that the wysiwyg feature is good. For a novice, someone who is not a coder, you can easily drop in text and images, then view an immediate preview. Many newcomers to the product that I have managed have picked it up quickly and easily, given that they have no prior coding or email marketing tool experience.
- The ability to upload, store and edit photos in real time is also an asset. Unlike Constant Contact in which you need to switch back and forth between files to view your photos and edit them, then another step to return back to you eblast templates can be a hassle. MailChimp gives all that to you in real time, in one section.
- They do a great job on branding. The brand looks fun (a chimp), non-threatening and not over complicated. They communicate in a down to earth, playful manner with their users which conveys that they are ready to help and guide them through the eblast building process.
- Dead Simple newsletter workflow
- Highly reliable delivery and awesome mobile formating
- Nice integrations with worklfow tools like Goodbits
- Perfectly reasonable WYSIWYG editor
- RSS Campaigns are unmatched in this price range. Great tool, super useful. Other services offering this feature can cost 2-10x as much.
- Cheap
- If you want to do simple stuff, it is simple to use.
- Great editor with drag and drop options for templated styles (1 column, 2-column, image and text, etc) when two people are logged in (we work remotely) One can see what the other is typing into email for on the fly suggestions and edits.
- Holiday and other themed template styles can help make it easy to create a fun email quickly
- The send options include a "Let us decide the best time" option, which has increased our open rate - it sends based on best open rate time from previous emails. 5pm ? really? I would never have sent at that time without them.
- Reports for open and click rates give a quick snapshot, and ability to drill down to per person level.
- There's an option to look at an email recipient to see which of our emails they have opened.
- Creating custom templates - very easy to use drag and drop interface
- Segmenting lists - we use Workbooks CRM to segment our lists and then synchronize with MailChimp, which we then use to track our various campaigns.
- Robust reporting - the analytics in MailChimp show who opened, when they opened, how many times opened, etc. This is good because we can contact the list members who consistently open their emails on a more frequent basis. We've automated this in Workbooks to allow us to view records in which a certain percentage of opens is attained by a given recipient.
- MailChimp's free plan is always free and the limit is always being increased. This allows you to get in and poke around with no financial investment upfront.
- MailChimp makes getting up and running super-easy. Their template selection is great and easy to customize. Their tools for testing your email are superb too.
- MailChimp has great customer service. They appear to treat their people well and they in-turn treat their customers great.
Manager in Marketing at a Security and Investigations company with 11-50 employees
- The interface is easy to use even if you don’t know HTML or CSS.
- There are wonderful prepared templates which can be customized as needed but can also be sent as is.
- The stats generated post-sending are very helpful and easy to understand.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
- MailChimp continues to improve their product and keep at the forefront in this product set
- Strong usability for all types of users; from beginners to advanced
- Reporting feature is clear and easy to compare and understand how well each campaign did
- Although the learning curve was a bit more challenging than for the usual bear getting started -- I found the online chat, at the time, very helpful. I believe they may have discontinued that service, although not positive.
- For a business that needs diversity, flexibility with lists and able to data mine, MailChimp is an excellent choice.
- They always stay up to date with the current trends in technology, 3rd party integrations, and offer modern type templates, plus mobile.
- I was most impressed on learning a way to integrate blog posts, facebook posts, and twitter posts into a slick newsletter format that could go out automatically, and segmented, on a specific schedule.
- Excellent user experience.
- Splendid newsletter builder.
- Great contact management.
- Nice ecosystem of plugins.
Employee in Other at a company with 51-200 employees
- User experience is favorable.
- Interface is simple and sleek.
- Understandable for non-technical users.
- Easy management of company marketing materials, i.e., lists, campaigns (previous and current).
- Clean intuitive interface (for the most part)
- Can edit creative in the interface, with a variety of ways to get creative into the system
- List upload is a breeze
- Quickly setup email capture forms and create marketing lists.
- Drip campaigns and lifecycle email creation with high-level stats/analytics.
- Templates for attractive emails that are web/mobile compatible.
Consultant in Marketing at a Marketing and Advertising company with 1-10 employees
- Ideal for small clients with smaller databases and less email marketing/ marketing integration needs.
- MailChimp guides new users through the process, which is ideal for smaller business to use for themselves.
- Interface allows for someone to quickly use product.
- User can easily upload lists, HTML template or use MC's designed templates.
- Very easy to use. Great Free plans with analytics. Perfect for the small, non-profit I implemented MailChimp for.
- Templates are nice.
- Smart emails display HTML if the user can see it, or plain text if not. MailChimp allows you to set the info for both types and preview.
- Easy import of CSV contact lists.
- Great integration of social network buttons.
The WYSIWYG editor is very easy to use. For those with little to no html coding experience, you can set up professional emails and templates fairly fast.
- Great starter for email marketing. This is a good product for extemely small busness. If you are running an ecommerce site you need a lot more. You don't have a private domain.
- Lots of pre-designed templates.
- Good reporting features
- Social media integration.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
- Simplifies sending beautiful emails. Even if you're not especially adept at HTML/CSS, and have never used an email marketing platform, MailChimp is built so you can send a professional-looking email campaign without needing to be an expert.
- Communicates with customers. Not speaking to the application, MailChimp is great at keeping their customers in the loop without bogging them down with SPAM.
- Provides ample help and support. Get stuck on something? Need an answer? MailChimp has a ton of online content about almost anything you can't figure out on your own.
Manager in Corporate at a Hospital & Health Care company with 51-200 employees
- Spell check across the entire email versus just one block
- Ease of contacts use and segmenting
- Constant Contact does have some issues when it comes to flexibility and being able to be molded into a more exact solution for some people.
- The training offered by Constant Contact is great, but I don't quite understand charging the fees they do for it, especially with loyal, regular paying customers.
- Constant Contact was becoming dated but has recently updated and is as current with social media and other tools as any other.
- I believe Constant Contact is slightly more expensive than MailChimp but at this price point the cost is insignificant compared to the time I can save with.
- The design process is the area where Constant Contact has the most room to improve. Sometimes what seen as very simple functions such as centering text or images can be inoperable and frustrating to find a workaround, wasting a lot of time trying to figure it out.
- Some of the design function glitches appear to be random, and attempts at workarounds can be quite time consuming.
- The only thing missing, which would make Constant Contact a threat in the industry, is if they incorporated traditional marketing channels and "new media" options. Flyers, postcards and mailers are still relevant for many industries and it would be nice to tie those into email campaigns from one platform.
- A service strictly for content marketing would be a great addition as well.
Board Member in Social Media at a Non-Profit Organization Management company with 11-50 employees
- Having a default email list for sending out test emails
- Making Chrome the primary browser to develop new features on
- Video based training for advanced features would be nice.
- Could be more sophisticated.
- More pricing structures would be welcome.
- A bit simplistic in terms of data presentation.
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
- Print previews.
- Different skins to further personalize the e-mail per the user's Company.
- Easier implementation of image editing and storage.
- More details on tracking metrics, as well as industry averages.
- Simple Share (social sharing) needs better thumbnails.
For email marketing, the templates were very frustrating to use. I have some background in graphic design so it was difficult to customize how I wanted newsletters and other emails to look. There was always little coding errors that prevented me from doing some type of formatting.
- Give good reporting. Reporting is very basic and not really adequate for enterprise use.
- It gives the overall click through rate, but not the unique click through rate. The same is true for open rate.
- There is no filtering for bounces or being marked as spam. You would have to look at your reporting and manually extract those individuals.
- Also, it would be great if it gave a link overview with your click rate in ratio to the links in your email. For instance 7% CTR on an email, 5% was on the call to action, and 2% was on the unsubscribe, etc.
- Email customizations. Although they do offer a range of different email templates, they are generally not very attractive and are very difficult to customize; there is very litte scope for changing the format.
- Improved tracking functionality to be able to see user behavior post open and post click
- Ability to support responsive design
- Be seamless across different email providers
Account Manager in Marketing at a Marketing and Advertising company with 11-50 employees
More templates would be great. I like to have a lot of options available and be able to customize them as much or as little as I want.
- Understanding the niche it satisfies is crucial to this answer: for the novice it great. For a more seasoned web developer some of the build in site and template features are not that sophisticated.
- Provide APIs for website integration.
- Well, it's not a MAP, so if you want to do anything targeted it's all manual
- They are super strict about uploading lists, and if you upload too many people at one time or give the list a name they deem to be suspicious, they'll suspend your account almost immediately
- Sometimes working in the modules the program is a little unstable.
- The image management isn't as supportive as desired.
- If constant contact could identify ideal timing of emails for our audience that would be helpful.
- Include additional information when email is forwarded and if it's opened so we can reach out to see if they are interested in joining our mailing list.
- Last night I was trying to put together a newsletter for my client and I found the whole system rather slow. Considering that I was doing this in the evening on a holiday week, I couldn't understand why it was so slow.
- I find that there's too many steps to upload pictures. They should take a lesson from WordPress
- I couldn't find where I could add a divider within a block.
- The selection of blocks is to limited.
- It was difficult to customize a block. I needed to add a small banner graphic and it took me too long to get it so it looked good.
- I tried to create a sign-up form and I found it very confusing. They should have an easy WordPress plug-in or at least a widget.
- Customer Support : MailChimp lack phone support.
- Their help material is useful but sometimes it is not enough and their mail support is not really reactive.
- Missing functionality : It would be really practical to be able to send the same campaign to different lists without having to replicate the campaign.
- Missing functionality : MailChimp cannot detect duplicate email adresses across different lists.
- It's not a robust marketing automation solution like Marketo or HubSpot. They are building this out. Some may argue that this is a feature, not a bug. But I'm encouraged to see more powerful and robust automation features for those who want them.
- This is nit picky, but the editor could allow for more flexibility. They are likely making trade-offs around usability, reliability and flexibility, but I wish it weren't so difficult or require custom code to make some of the changes to formating.
- If you want to do complicated stuff, you'll be frustrated. This is a mass-market product.
- Salesforce connector can be pretty frustrating.
- Segmentation isn't very practical. Pricing is per list, which is great. You can segment by groups, which is great in theory. Unfortunately, it makes it difficult for recipients to manage their subscriptions easily -- they may think they've unsubscribed to one group, but they've actually unsubscribed to all.
- If they shut down your campaign, they don't email you or alert you in any way.
- I've gotten a lot of reports from users who say they aren't receiving the emails. (As it happens, we use it at one organization where users call at 8:00am if they haven't received the 6:00am email. Not a common MailChimp experience, I'm guessing.) We look in MailChimp, and it says they opened the email 10 minutes ago. If I'd gotten this report from one or two people, I'd chalk it up to people being stupid. We've gotten dozens of these, some from people who we know personally are quite bright. This makes me think two things: one, the open information is definitely faulty, I just don't know how faulty. Two, the emails are being caught in spam filters somewhere along the way, despite our best efforts to stay out of them. We have absolutely no interest in sending emails to people who don't want them. MailChimp support can't help on this issue.
- We regularly have people complain that they haven't gotten our mails, only to discover they've been unsubscribed from MailChimp. Again, this is dozens of reports, and some of them are telling the truth that they didn't unsubscribe. MailChimp says that the only way someone could be unsubscribed without their knowledge is for a reader to forward their email to someone else who then clicks the unsubscribe button. I don't think that happens often enough to account for the number of people who report this problem to us. I don't pretend to know what is happening, but it is definitely frustrating.
- MailChimp keeps track of email addresses that have bounced before (because it will shut down your account if you try to import too many of them at a time) but it won't just gracefully refuse to email them.
- We tend to send similar emails to different segments of our clients. not a big deal but I always have to hunt for the 'replicate' option to use a previous email to create a new one - I can never remember where it is.
- It lets me upload an image of any size for a spot - whether it fits or not. I've got the dimensions down so I can correct the dimensions, but auto-resize would be sweet.
Maybe the ability to expand the frameworks for templates. If you want to add in a new column you have to create a new template.
Unlike other vendors, they don't "do it all." They do not offer a full-suite of marketing tools. Therefore, if you need more functionality (landing pages, lead nurturing, etc) you will have to piece it together.
Manager in Marketing at a Security and Investigations company with 11-50 employees
The autoresponders section has some bugs and the instructions are a little hard to understand.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
- Although the templates are good, it would be good to continually build out that template base.
- Would like to see continual improvement for reporting; executives want snapshots to which I sometimes need to build out myself; the tool should "do it for me."
- I feel it would be good to have a sandbox; I felt I needed to create a dumb instance to test a few things and would like that to not show in my primary workset.
- I miss the chat feature... a lot.. as that is how I work best.
- Sometimes the new modern looking interfaces, are actually harder to navigate until you become accustomed... so not sure I like the system simplified or dumbed-down as much as it seems to be.
- I wish that there was an option to simply have different lists... send out to all... but not allow duplicates to be sent.
The integration with outlook exist, but remain a bit limited on the authoring side (no possibility to build newsletter from Outlook).
Employee in Other at a company with 51-200 employees
- They should offer a call center where you can talk to someone over the phone.
- If there are issues with a campaign after it launches, it's sometimes difficult for them to troubleshoot what actually went wrong.
- Addressing cross browser concerns and various email provider inconsistencies.
Figuring out where to edit an HTML email template content is not intuitive. If you don't work with HTML all the time, you don't know to look for the [brackets] to edit the code.
Consultant in Marketing at a Marketing and Advertising company with 1-10 employees
This is a simple email marketing tool which has less comprehensive reporting tools.
- UI can still be occasionally confusing.
- Too easy to get logged out, but its understandable from security point of view.
White listing - Because our lists had not been marketed to in some time, there was a higher bounce rate than we had initially expected. Mailchimp then flagged our account as a potential SPAM account, shutting down a campaign entirely. When I tried to explain that this initial mailing would have a higher bounce rate because of the lists' age, the customer service team was unbending in shutting down our account. I moved my team onto to Manticore shortly thereafter.
- The send from address displays as "Sent on behalf of" which is less than ideal.
- Lots of the domains your emails send from end up being blacklisted. The "Constant Contact" effect.
- Lower inbox deliverability.
- The "from" email address is gobbldegook and is often blacklisted.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
- Campaign naming. Once a campaign is sent, the name of the campaign cannot be changed. It's not a huge deal, but would be nice to be able to edit something which has zero impact on the recipients, and is more for data/tracking internally.
- Post-send link modifications. Even some simple email marketing platforms, like VerticalResponse, allow admins to modify the target of URLs within sent campaigns. Imagine sending an email that you didn't thoroughly test, and it links to a page that doesn't exist.
- Image/file hosting. You can host plenty of email assets inside MailChimp, but in order to do so, you need to create a campaign or email template, then upload the assets. It would be nice to have an image/asset library where files can be stored without having to create a campaign.
Director in Marketing at a Non-Profit Organization Management company with 501-1000 employees
- I think the help center for questions needs to be more prevalent. Many times I have not been able to find it and had to open another google tab, googling "mailchimp fill in the blank" the question I had.
- I love the photo storage feature, but after trying to get your picture to fit just right (going thru various cropping edits) Mailchimp renames each photo and it becomes hard to tell which one is the final one, so that you can delete the others.
- Mailchimp will also timeout after going through many series of photo edits, preview, edit again. You have to log out and log back in to get its cache cleared, which can be time consuming.
Average: 7.9
9.0
We are very pleased with what Constant Contact has done for our business and the benefits it has offered our dealers and distributors. The functionality offered is exactly what we need and the staff managing the e-blasts are familiar and comfortable with Constant Contact. We plan on staying with Constant Contact for the foreseeable future!
Average: 7.9
10.0
They have been consistent over the years and I can expect the same high quality over time. Other companies come and go.
Average: 7.9
9.0
Of the many email systems I have used, I tend to judge each on the useability of Constant Contact, which, while not perfect, is dependable. I use Constant Contact as the middle ground to judge the performance of other email marketing systems partly because it was the first one I've used and on which I had received training.
Average: 7.9
10.0
As I stated previously, I have worked with many of Constant Contact's competitors over the past few years; VerticalResponse being one of them. Constant Contact is simply easier to work with, on both the DIY side and when dealing with the company directly to ask questions or resolve issues.
Board Member in Social Media at a Non-Profit Organization Management company with 11-50 employees
Average: 7.9
10.0
I see no reason to learn how to use a competitor's product. The price/value is hard to beat anyway. When I need to teach someone else, I find that it goes very quickly, so why change that? I only had to contact billing once, and the issue was resolved quickly.
Average: 7.9
8.0
Great system, and would love to continue using it! Constant Contact stands alone in the field of email marketing software, and has helped us improve our communication with customers and potential donors. I would definitely renew and highly recommend to anyone interested in staying in touch with their customers or prospective customers/donors/etc.
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
Average: 7.9
10.0
Constant Contact was an incredible asset of our company's Investor Relations / Marketing team. It's ease of use and reporting capabilities really impressed not only me, as the main user, but the entire company up to our CEO. Being able to send mass e-mails quickly was integral in servicing our investors, especially around tax reporting time when we had to alert them documents were available to them and linking them to correct website to access them. Then, when we could watch who clicked through and who didn't, we were able to complete proper follow ups, maximizing the use of our time without having to make follow up calls to everyone. I highly recommend ConstantContact!
Average: 7.9
10.0
It does absolutely everything we need in an email marketing platform, we can manage our contact lists, maintain a brand image, and track results of our marketing efforts. All in all, I can't imagine a scenario in which I'd feel the need to switch to another platform for our marketing needs.
Average: 7.9
1.0
The needs of our marketing program have changed and we need a more sophisticated system. ConstantContact was good in terms of keeping a database of contacts for email marketing but the technology has run its course. People need a program that will do more things and give them more insight to consumer behavior. Email marketing is only one aspect of the marketing program. If you are using multiple software applications to run your marketing, it's difficult to measure that ROI. New marketing automation applications such as HubSpot, Marketo, Pardot, ExactTarget and many others are more expensive but much more useful.
Average: 7.9
2.0
There were two major issues, reporting and deliverability.
- I felt that the reporting was lacking.
- The IP addresses that the emails were sending from were blacklisted due to others sender scores affecting everyone's sender score. "The Constant Contact Effect". Some ISP’s block Constant Contact out of hand and there is almost nothing you can do to get your emails delivered to those recipients, even if they have added your address to an “approved” list.
- I felt that the reporting was lacking.
- The IP addresses that the emails were sending from were blacklisted due to others sender scores affecting everyone's sender score. "The Constant Contact Effect". Some ISP’s block Constant Contact out of hand and there is almost nothing you can do to get your emails delivered to those recipients, even if they have added your address to an “approved” list.
Account Manager in Marketing at a Marketing and Advertising company with 11-50 employees
Average: 7.9
7.0
The product is easy to use and has definitely improved efficiency in communicating with a large amount of customers. I do not use the product as frequently as I would like, whether I renew or not will depend on the price at the time of renewal and or the availability of packages that would be suitable for my usage.
Average: 7.9
8.0
While I always seem to have a CC account, sometimes other technologies build this into their package. While none are as good, some will suffice.
Average: 7.9
8.0
Constant Contact is one of the best email marketing platforms out there for small businesses. I love Marketing Automation, and would prefer a MAP over Constant Contact any day of the week, but if a MAP simply isn't in the budget, Constant Contact will definitely help you leverage your content and reach your audience.
Average: 7.9
9.0
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Average: 7.9
10.0
Since they are partners, I believe they will continue using Constant Contact until the partnership is no longer. I don't think they pay for the Constant Contact services. It suits their needs so I believe they will continue to use Constant Contact. I don't see a need for them to switch.
Manager in Corporate at a Hospital & Health Care company with 51-200 employees
Average: 7.9
10.0
With the renewal of the contract, you have the option to keep the historical emails and this has been proved invaluable.
Average: 8.6
10.0
Despite all my frustration, I don't have any other good options without spending a lot more money. I do understand that Predictive Response has RSS campaign functionality in development. We use that tool (which is really in a different category) for marketing automation, and it works beautifully. If PR releases the RSS functionality, we'll try it immediately, and might switch. It would be more expensive, but probably worth it.
For the clients we work with who have simple needs, there's no reason to switch away from MailChimp unless the staff get frustrated with the editor.
For the clients we work with who have simple needs, there's no reason to switch away from MailChimp unless the staff get frustrated with the editor.
Average: 8.6
10.0
MailChimp offers a great product paired with great support. No, it doesn't have all the bells and whistles of other marketing platforms like Marketo or Hubspot, instead it does one thing really well and that's email marketing. You can upgrade, downgrade, or cancel your service at anytime. There really is no downside to giving them a try.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
Average: 8.6
9.0
I have been using MailChimp for several years and am impressed by the visible, ongoing improvements. I will continue to use MailChimp when the need arises.
Average: 8.6
9.0
I like the chimp stuff. :) I like the staff. :) I like how they stay up on things. :)
Average: 8.6
10.0
Exceptional user experience, interface, great solid tool, nice ecoystem, possibility to import / export everything, nice documentation.
Employee in Other at a company with 51-200 employees
Average: 8.6
8.0
It really depends on what our executives want to use and at the moment Mailchimp is working. It is affordable and efficient and has an easy and accessible platform. I think the Mailchimp brand name and logo is a little kitschy and cute for high level business, but on the other hand it is refreshing to see the playfulness of the brand -- it takes the serious factor and anxiety out of email marketing in my experience.
Average: 8.6
7.0
Until we need more, like what marketing automation will give us, MailChimp does a great job for what we need at this time. It's easy to use, has a clean interface, and a reasonable cost that, when you are just using email at a minimum, makes it very attractive for a short-term solution. Plus, it manages opt-outs very well, so you never have to worry about cleaning a list before upload.
Average: 8.6
10.0
Along with the fact that MailChimp is an awesome product, it is also not ideal to jump from one email marketing tool to another. While it has some faults, the pros definitely outweigh the cons, especially for anybody trying to launch there email marketing in a timely fashion. I use MailChimp for many different types of businesses.
Consultant in Marketing at a Marketing and Advertising company with 1-10 employees
Average: 8.6
9.0
MailChimp works very well for my smaller clients with very straight-forward campaign and reporting needs.
Average: 8.6
8.0
I have yet to upgrade to paid plans. The free version is quite generous, allowing for thousands of emails a month. Once the team is all on board, I can see myself suggesting they updgrade to the paid version
Average: 8.6
5.0
I found it hard to clean my old lists (permissions were gathered) without creating higher bounce rates. I didn't want to keep having my account suspended, then re-opened again and again to do this initial clean up.
Average: 8.6
3.0
In order to have good inbox deliverability; you need a dedicated IP. With MailChimp, you are piggy backing off of everyone's sender score. Therefore, if some other person is sending to a bad list, it will affect your overall deliverability as it is all coming from the same domain. Another major issue is the lack of features - the product is very basic indeed - and the fact that very little tech support is available.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
Average: 8.6
10.0
We love the product.
One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.
They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.
I would be surprised if anyone reacted negatively to the change.
One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.
They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.
I would be surprised if anyone reacted negatively to the change.
Director in Marketing at a Non-Profit Organization Management company with 501-1000 employees
Average: 8.6
9.0
- Great value for a low cost
- Non-profit discount
- Segmented pre-designed templates by business sector
- Ease of use
- Branding
- Free photo storage
- UI guidance
- Call outs: to make sure you've covered all the necessary items before sending out the eblast
- Eblast timer: set the blast to send on your schedule
- Nice array of styles: many fonts, colors and templates
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
Average: 7.0
10.0
I consider myself a fairly quick learner, so I adjusted to the Constant Contact's website easily without much training or walk through necessary. I was quickly marked our company's Constant Contact expert and as I recommended different ways our company could utilize the site, my bosses were very excited. They were extremely impressed by the site and its reasonable prices.
Average: 7.0
2.0
Product has a really terrible user interface. They need to list things out in steps: Step 1, import contacts. Step 2, design email, Step 3, send.
Within each step, there should be sub-steps and links to FAQ or a how-to document. You have to navigate away from the page you are on in order to learn how to work the feature.
Within each step, there should be sub-steps and links to FAQ or a how-to document. You have to navigate away from the page you are on in order to learn how to work the feature.
Average: 7.0
7.0
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome.
Average: 8.0
10.0
Mailchimp's website is a brilliant example of usability for a rather complex and cumbersome task (email newsletter management), with a fantastic touch of awesomeness - every details is well thought out: from a design standpoint, website is bliss, and with a nice touch of humour.
Average: 8.0
6.0
It's easy to understand, for the most part, because terms are in common English. However, it's got quirks, and it takes a while to understand the quirks when it comes to using templates, updating templates, etc.
Average: 3.0
3.0
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours.
There are no answers to this question yet for MailChimp.
Ask the TrustRadius CommunityAverage: 7.6
10.0
Lots of experience as we have tried to implement new techniques, merging with different technologies, etc.
Average: 7.6
9.0
Very few issues to begin with, and when there is a problem or question, the support team solves it quickly and efficiently.
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
Average: 7.6
10.0
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Average: 7.6
3.0
They didn't really have any formal customer service which was problematic. There were help FAQ’s and you could submit a support ticket. Other than that, there was no premium support and no way to get phone support.
Average: 7.6
6.0
Constant Contact's customer service and support is hit or miss. Sometimes I would get great support, others the support was definitely lacking. Some of their support folks are incredibly nice and understanding, and others seem like they're constantly having a bad day.
Average: 6.0
10.0
They have instant chat, which is something I put a lot of value on, as I work very odd hours at times.
Average: 6.0
5.0
Most of support was done via email - When my account was locked, I found it hard to get a contact number for Mailchimp and their email response was fairly slow.
Average: 6.0
2.0
There is no number to call in and ask technical questions. You can submit emails with questions, however, more times than not they will refer you to their FAQ page. This is not really acceptable.
Average: 5.0
2.0
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding.
Average: 6.7
9.0
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Average: 6.7
7.0
Very easy to get started, you basically sign up for a forever free account and upload your first list, then create your email and you are ready to go.
Average: 6.7
4.0
Implementation was pretty straightforward and it didn't take long to get to the point where I could deploy sends.
Constant Contact and Vertical Response were on my shortlist. Ultimately I chose Constant Contact because of budget and functionality.
We selected to use Constant Contact because of the clean designs and the ability to improve tracking, RSS feeds and address management. It is very important to be able to monitor how our newsletter is being received and when we see e-mails being bounced we are able to quickly identify why and if needed contact our customer to create a dialog on how to improve our services.
Manager in Corporate at a Hospital & Health Care company with 51-200 employees
Constant Contact is the go to simple to use vendor that we like to use in pinch or when we have time to really focus on a complete campaign.
I have used MailChimp which competes with Constant Contact. MailChimp is also a solid program though it seems as if their emails are filtered more strongly - not sure about that point, however. Big difference is the support. Constant Contact has very high level support that can assist with email marketing strategy as well and basic button pushing. This helps us be sure the right content and format are used.
Best in class here in terms of functionaity, ease of use and value
For price-sensitive nonprofits with relatively simple needs, MailChimp is a reasonable choice. I tell people to simply decide which editor they like best and use that tool. Most people who use an email marketing tool spend most of their time in the editor, and so that's the big decision. Vertical Response, Constant Contact, and MailChimp are all pretty inexpensive, although they all price differently, so for some organizations one is much cheaper than the others. (CC and MC price based on the list size, VR on the number of emails you send out.)
The exception is the RSS campaign. If you need that functionality and don't want to pay $10K/year and up, you're stuck with MailChimp.
The exception is the RSS campaign. If you need that functionality and don't want to pay $10K/year and up, you're stuck with MailChimp.
I've used other email programs but MailChimp seems to be the most intuitive, cleanest interface, and easiest to use. Embedding the email sign up is straightforward and I don't have to go to a marketplace to buy a program (like Constant Contact) if I want more than a simple sign up box. Bronto is pricey and not always easy to figure out how to get things done - creating the email header area was painful and it didn't allow me to make sure it fit the space I had until I'd saved it and moved on to actually creating an email.
MailChimp just seems easier to use as a whole. Their marketing and support seems to be more user friendly as well. I also like the fact that the integration with Workbooks CRM that we use brings the analytics back into our CRM so sales doesn't need access to MailChimp to view the reporting, they can see it inside of Workbooks.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
First, the product has to do what it's supposed to do; and second, it has to be easy to use. MailChimp does well in both categories. I have found that most of the big name competitors certainly handle the first one but fall a bit short on the usability side of it.
I've already detailed the main differences that I experienced between Mail Chimp in comparison to Constant Contact and Aweber in reference to database management.
MailChimp also has more modern templates and social media features than the other two.
MailChimp has better choices on how to integrate a sign up form, than Constant Contact, who sorely lacks in that area, although Aweber does fairly well in that area.
As far as using the templates, its somewhat a personal preference, but I think MailChimp has the perfect balance of modern and MUCH easier to use templates, including integrating custom fields and creating a "text" version... hands down over Constant Contact and Aweber.
I am relegated to using the others due to client choice at times, but when I have an opportunity, I many times will suggest that they consider MailChimp.
MailChimp also has more modern templates and social media features than the other two.
MailChimp has better choices on how to integrate a sign up form, than Constant Contact, who sorely lacks in that area, although Aweber does fairly well in that area.
As far as using the templates, its somewhat a personal preference, but I think MailChimp has the perfect balance of modern and MUCH easier to use templates, including integrating custom fields and creating a "text" version... hands down over Constant Contact and Aweber.
I am relegated to using the others due to client choice at times, but when I have an opportunity, I many times will suggest that they consider MailChimp.
Campaign Monitor. I chose MailChimp because I am a power user and MailChimp is more suitable for this in my opinion.
VerticalResponse was the other option evaluated. I chose Mailchimp because another division of our company was using it. Also, it was very easy to set up and launch campaigns, so for our initial test with using HTML campaigns, it was quick to set up.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
We selected MailChimp over these competitors for the following reasons:
- Price
We're small, so pricing is very important to us. - Features vs. Cost
MailChimp combines the most features at the best price. - User Interface/Experience
MailChimp has a clean, intuitive user interface, complemented with an easy to use mobile app. - Trust
MailChimp has strict policies against sending SPAM, so our reputation is safe. - They're good people with an awesome brand and great product.
We've been advocates of MailChimp for a long, long time. When we first signed up, they sent us t-shirts, which we still cherish. The upgrades to their product have been well-planned and communicated/supported effectively. We're likely MailChimp "lifers."
- Constant Contact, if used properly, can be a solid, dependable tool for businesses, especially small businesses, to communicate in a structured, dependable way with customers.
- The system can improve customer service if careful thought goes into proper frequency of sending messages.
- I stayed away from email marketing for years. The amount of time that was necessary to see even a small return didn't make sense, to me. However, Constant Contact minimizes the amount of time needed for a successful marketing campaign. That in and of itself increase the ROI.
- Now using Constant Contact for my clients, for nearly 6 years, the ROI is significantly measurable. It may be a little outdated, but an audit of how my client's email campaigns were doing rose between 80% and 140% (on average, depending on the industry). In my book, an 80% increase in revenue from email campaigns is amazing and couldn't have been done without Constant Contact.
Board Member in Social Media at a Non-Profit Organization Management company with 11-50 employees
- Speed to create new newsletters via the 'copy' function helps speed creation
- Cost is very good for non-profits
- Unlimited newsletters per month can be helpful if needed, which is what is availabe
- Increased response rate to email campaigns
- Increased interest in company events
- Significantly cheaper than alternatives
Administrative Assistant in Marketing at a Real Estate company with 51-200 employees
- Better communication with investor.
- Ability to track with e-mails we had for investors were no longer valid.
- Better customer service.
- Easily announce new products and solutions.
- Reminders for orders.
- Purchasing and pricing incentives to encourage ordering.
ROI wasn't very strong for us and difficult to measure through ConstantContact alone. Now we use a complete automated marketing system where we have visibility over the contact through every digital touchpoint with us.
We wanted to send newsletters mentioning promotions or company events to our customer base. It did this effectively enough at a very basic level.
Account Manager in Marketing at a Marketing and Advertising company with 11-50 employees
- Better communication with current customers.
- Has brought back customers for repeat experiences.
- Putting out email campaigns are EZ as can be.
- Teaching others is easy.
- We have better turnout at our networking events when we use Constant Contact for invites.
The last time I used Constant Contact, there had been no email marketing for at least a year. So even reintroducing email marketing helped to drive engagement.
- Since we are a municipality our goal is to provide information and we know our information is being read, shared and receive questions from customers.
- Providing regular newsletter updates is important and creates an expectation for our product.
- Constant Contact generates calls to action that supports open and transparent information from the city.
My client is a non-profit organization and Constant Contact is a "partner". They use CC to communicate with their members, promote events and share information with small - medium size business owners. They've been using CC for years and it serves their purpose.
Manager in Corporate at a Hospital & Health Care company with 51-200 employees
- Better Customer Communication
- Increased Employee Efficiency
- Increased Seminar registration
- Constant Contact has given our company the ability to quickly access and supply information to the end consumer of our products. We believe this has impacted our business in a very positive way whereby they're well informed and we don't have to rely solely upon the distributor sales reps.
- Constant Contact has also given our company the added bonus of additional lines of communication for customer service. We've found our customers are even happier than they were previously knowing they can contact and talk with us through this additional channel.
- Improved customer contact - helps keep our clients in front of ongoing customers, leading to easier upsells and better customers retention
- Able to train staff to use the system - don't need a lot of specialized skills
- It's increased open rate for us with it's option to help us pick the right time to send based on past open rates
- The fun graphics (Monkey High Fives when you've successfully sent an email) may not add a lot of functionality, but I always smile when I see it. Feels good to use the tools.
- Because the tools are easy to use, we've started recommending it for our clients, helping some create and send emails to their clients.
- Better customer service - if we are sending out emails regarding free webinars for training to customers, and they are not opening the emails, we will then call them up and let them know to check them out.
- Time savings - we don't have to follow up with as many leads if they are not opening up emails from us.
- Increased efficiency in marketing - using analytics and split testing email subjects against opens allows us to see what is working and what isn't.
ROI was difficult for us to measure given that we didn't integrate MailChimp with our CRM at the time.
Manager in Marketing at a Security and Investigations company with 11-50 employees
- Increased interest from leads and investors.
- Better lead generation.
- Helped move leads up the sales funnel.
Manager in Marketing at an Information Technology and Services company with 10,001+ employees
- We sent out an email to a targeted set of prospects with a call-to-action; we were able to quickly identify prospects who were interested and need more attention.
- We were able to generate conversation starters and prep for a conference we attended; people will able to recognize our new product name
- Reporting gave transparency to the executive team; allowing them to see real activity and results from our efforts.
Employee in Other at a company with 51-200 employees
- Positive tool for brand awareness.
- Positive tool for internal and client marketing.
- No negative impact has been noticed.
- We don't have an extensive email marketing campaign, so MailChimp is used as a periodic touchpoint with account holders - not really has a hard-selling conversion tool. Therefore it's hard to speak to "ROI."
- It does give us insight into how well our email campaigns are being received through its basic metrics dashboard, which enables us to identify what our customers are interested in.
Improved customer engagement for our software applications, which therefore helps convert customers and keep them using our product longer.
Consultant in Marketing at a Marketing and Advertising company with 1-10 employees
- Within hours, a smaller business can begin to communicate to their customers, strengthening their relationship.
- Immediately drives traffic to website and social media.
- Higher percentage of subscribers reached.
- Higher open and click through rates.
- Higher level of trust with subscribers.
- Staff is saving valuable time, by using easy software to compose email blasts.
- Staff now has an analytics.
- Emails are now driving traffic to social media sites.
- All of this for free.
Ongoing communication follow up with leads, with hopes to convert lead to a customer
Ability to reach customers electronically. Used to send paper Newsletters and this is obviously a lot cheaper and more efficient.
Executive in Marketing at a Marketing and Advertising company with 1-10 employees
- Increased efficiency. We spend less time managing our lists and more time finding new customers!
- Less downtime. With some other systems, list imports and integrations are not as fast as we like - MailChimp works at our pace.
- Better response rates. TimeWarp enables us to send emails based on the recipient's time zone. The Litmus integration allows us to test our email across platforms, operating systems, and email clients. Both have greatly impacted our response rates.
Director in Marketing at a Non-Profit Organization Management company with 501-1000 employees
- Mailchimp has helped us as an organization (non-profit) to reach our communications goals with our stakeholders given the very conservative budget that our marketing department has. Without their discount and easy to use features, I don't believe we would be able to have the same communications impact.
- Mailchimp has also helped us to increase the efficiency of our volunteers. Many of those volunteering and engaging in our marketing communications committee are not tech savvy and come with no previous experience of email marketing. Their easy to use features has allow our volunteers to be more efficient, increasing the turnaround of projects so that they are streamlined and only require minor edits at the Director level at best.
- Mailchimp has had a positive effect on our branding. We initiated an overhaul of our brand a couple of years ago and Mailchimp's ability to let us custom build or semi-custom build our templates has matched and complimented the brand elevation and consistency with our printed collateral. We get many compliments on the styling of our eblast and the easy to click-thru to email address, hyperlink and document attachment abilities. For a non-profit, it looks professional and high-end.
- Mainly around increased efficiency
- More communication with audience because newsletters are so easy to put together
MailChimp's RSS Campaign feature has saved our client a lot of time -- it allows writers to post their work to the website and have MailChimp send it out automatically -- no writers logged in to MailChimp! This is a huge thing, and the reason they stick with MC despite the issues.
Pricing Details
| Starting Price | $15/month (USD) | $10/month (USD) | |
|---|---|---|---|
| Trial Available? | |||
| Free Version Available? |
Further Reading
| See all 17 Constant Contact reviews | See all 20 MailChimp reviews |
Constant Contact supports our goals and objectives.
February 13, 2014
We use Constant Contact to create attractive digital emails. Strong analytics help us understand who is reading emails. The tool helps us grow our audience. Image management could be improved and it would be great if the product could suggest ideal send timing.
Constant Contact fills my client's needs.
December 31, 2013
My client is a non-profit organization and Constant Contact is a "partner". They use CC to communicate with their members, promote events and share information with small - medium size business owners. They've been using CC for years and it serves their purpose.
Constant Contact Makes Life Easy!
December 16, 2014
Constant Contact is user friendly and provides a great variety of templates. It would be great to have spell check across the entire email. The contacts use and segmenting have room for improvement.
E-mail Management with Constant Contact... Easy, Breezy!
December 16, 2014
Constant Contact makes it easy to create professional looking emails. However, this product could be more flexible in order to better meet business needs.
Constant Contact - Solid performer
September 29, 2014
A reseller of Constant Contact says it provides the latest email capabilities and great customer support. While at one point it may have been dated, the product has improved especially in the area of social media.
Consider Constant Contact, but be aware of its limitations
December 13, 2013
While Constant Contact has room for improvement, it is a dependable tool for small businesses or non-profits. Areas for improvement include design process and design function glitches. The available templates, archiving of past campaigns, straight forward reporting functions, and improved design experience make it a solid platform.
Constantly Consistent, Constant Results.
December 13, 2013
Constant Contact is a great service to use for email and social campaigns at an affordable price with minimal time investment. The ease-of-use , complete strategy solution, and great customer service are great aspects of the service. However, Constant Constant doesn't support offline direct marketing which is vital for some industries.
For email marketing, Constant Contact is a trusted partner
December 5, 2013
Very easy to create a Newsletter - the product is very easy to learn. Easy layout of all tools needed to make a newsletter. The tool is also cost-effective which is important for a nonprofit.I would prefer that Chrome be selected as the primary browser for future development. It would also be nice to have video training for advanced features.
Constant Contact, Excellent Email Marketing
December 4, 2013
Simple intuitive interface and great analytics. It could perhaps be a little more sophisticated, but works very well for our purposes.
100% Constant Contact Supporter!
November 26, 2013
Although I have not used the product for over a year, the product is very effective for sending mass e-mails quickly and monitoring click-throughs. Some issues with print previews and advanced template customization, but overall this is a great product.
Constant user of ConstantContact
November 26, 2013
ConstantContact makes it easy to create templates and ensure a professional brand image. The support team is great. Image editing and storage are not intuitive and it would be nice to see better metrics on tracking.
ConstantContact - Technology Has Run Its Course
November 13, 2013
The ConstantContact API is useful for building email-centric applications. However, the email templates were very frustrating to use. It was very difficult to customize them to make newsletters etc. look the way I wanted.
Terrible UI.
February 20, 2013
ConstantContact is an adequate basic batch send email system for smaller organizations. For companies with more sophisticated requirements, it falls down in two major areas: reporting and deliverability.
CC for a small business/real estate firm
December 13, 2013
Easy to use email marketing tool with good reporting. Major concern is current lack of support for responsive design, i.e. rendering on mobile devices.
Great Product! Highly Recommend.
December 4, 2013
Constant Contact makes it easy to communicate with clients and is an intuitive, easy to use product. I would like to have more template options available.
User Review of Constant Contact
November 14, 2013
ConstantContact allows a novice to build email marketing campaigns and provides a database of leads. It's a great tool for novices, but for more sophisticated users, the template features will probably not suffice. It would be nice to have an API for website integration.
Email Marketing for SMBs
July 29, 2013
Chose this tool over VerticalResponse for reasons of budget and functionality. Great tool for SMBs that don't have budged for a marketing automation system but still want to do email marketing. If you want to do anything more targeted it's all manual.
We ❤ MailChimp
January 21, 2014
MailChimp enables us to send beautiful emails - you don't have to be adept at HTML/CSS. They are good at communicating with customers and provide excellent support. One issue is the inability to re-name a campaign once it has been sent. It would also be nice to be able to store images in an image library.
I'm a nonprofiteer - will Mailchimp work for me?
November 25, 2013
The wysiwyg feature is good. For a novice, someone who is not a coder, you can easily drop in text and images. It's also great to be able to upload, store and edit photos within the template without having to switch context. Their branding is fun and reassuring. The Help Center is sometimes hard to find, and the system sometimes timeouts unexpectedly.
Good Product
January 31, 2015
MailChimp is easy to use and the price is competitive. However, customer support has room for improvement. It would be great to have the ability to send the same campaign to different lists without having to replicate the campaign.
Mailchimp for SMB SaaS business
January 28, 2015
MailChimp provides a very simple newsletter workflow. However, as a marketing automation solution, it could be more robust.
Nonprofit use: Good for simple stuff
December 23, 2014
MailChimp provides a reasonable WYSIWYG editor. The RSS Campaigns is a great tool. However, both the Salesforce connector and segmentation features have room for improvement.
Great fun to monkey around with
December 19, 2014
MailChimp provides a great editor that includes drag and drop options for templated styles. It would be great to have an auto-resize option.
Mailchimp is easy to integrate with CRM
December 16, 2014
MailChimp provides great custom templates. It would be great to see the framework for templates expanded.
MailChimp is a no-brainer for SMB, consultants, and solo practioners
July 8, 2014
MailChimp provides great templates that are easy to customize and customer service is top notch. However, it does not offer a full suite of marketing tools.
A Great Product for HTML Dummies and Whizes
July 6, 2014
MailChimp has an easy to use interface that does not require knowledge of HTML or CSS. It also has great customizable templates. However,
the autoresponders section is difficult to understand and has room for improvement.
Mailchimp Delivers!
May 16, 2014
MailChimp continues to improve their product and has an easy to use interface. It provides clear reporting that makes it easy to compare and understand how well each campaign did. While the templates are good, it would be great to continually build out that template base.
My take on Mail Chimp vs Constant Contact / Aweber
April 18, 2014
Although the learning curve was a bit more challenging than for other products, I found the online chat very helpful. For a business that needs diversity, flexibility with lists and able to data mine, MailChimp is an excellent choice. In particular, it has much easier to use templates than some other products.
One of the best product experience around - superb user experience
December 6, 2013
MailChimp offers excellent user experience. It's great for building newsletters and handling contacts and has a good HTML tool for building advanced layouts. It would be nice if it was integrated with Outlook.
a playful brand makes email marketing fun
November 22, 2013
MailChimp offers a good user experience with a sleek and simple UI. It's pretty easy to use for non-technical users. It would be nice if they offered phone support and sometimes support struggles to troubleshoot a campaign after it has launched.
Quick, Cheap, Easy
November 20, 2013
MailChimp has a clean and intuitive interface, and it's very easy to upload lists. Figuring out where to edit an HTML template is not that obvious. The product gives us insight into how our email campaigns are received. The platform also manages opt-uts very well.
Why MailChimp is the Leading Email Marketing Software
October 28, 2013
MailChimp is good for creating email capture forms and creating marketing lists. It's also very effective for drip campaigns and provides great templates for attractive, web/mobile compatible email creation. Additional marketing automation capabilities would be a great addition.
MailChimp proves perfect for smaller clients
July 30, 2013
Product is simple to use, and ideal for small clients with smaller databases and few integration needs. The reporting is not very comprehensive, but the product gets you started with email marketing very rapidly.
Great platform for hosted email marketing solution
July 11, 2013
Very reliable platform with strong integration and APIs. Although the under interface can be a little confusing, the product has provided great ROI.
MailChimp- Powerful Free Version
May 23, 2013
Creative Director at small agency implemented MailChimp for a client with excellent results. The product is a great, very easy-to-use package and the free version is ideal for smaller organizations. It has good analytics and great integration with social networks.
Best for Small Organizations
May 16, 2013
Small company chose MailChimp over VerticalResponse because it was being used elsewhere in company and was very easy to set up and launch campaigns. Although the WYSIWYG editor is great, there were some problems with whitelisting. Because the list being marketed to was somewhat old, with a high bounce rate, the campaign was shut down by MailChimp.
Acceptable for very small business.
February 20, 2013
Marketing manager at an apparel company feel that MailChimp is a step up from Constant Contact but still suffers from major email deliverability issues.