Constant Contact
Based on 720 reviews and ratings
Mailchimp
Based on 2296 reviews and ratings
Highlights
Mailchimp and Constant Contact are email marketing solutions designed to allow businesses to create and automate email marketing campaigns. Both include features such as email templates, form creation, and email analytics.
Both Mailchimp and Constant Contact are popular with small and mid-sized businesses, likely due to their flexible pricing plans that scale based on an organization’s email volume.
Features
Mailchimp and Constant Contact both include essential email marketing features, but they also both have some standout features that set them apart from each other.
Mailchimp offers a wide variety of automation features for email campaigns and email sequences. Users can easily set up automation rules to save time. Mailchimp also provides robust customization options for form and email template creation, including custom fields and branding. Lastly, Mailchimp offers detailed reporting and analytics features, including geographical tracking and social media reporting. Users can also use Mailchimp’s analytics tools to compare their organization’s analytics with industry averages.
Constant Contact offers a large volume of email templates, allowing users to create most emails with minimal customization. Additionally, Constant Contact includes a spam testing feature so that users can ensure their emails are unlikely to end up in the recipient’s spam folder. The spam testing feature likely contributes to many users stating improved deliverability when using Constant Contact compared to other options.
Limitations
Though Mailchimp and Constant Contact both have key strengths, they also both have some limitations that are important to consider.
Mailchimp offers fewer email templates out of the box compared to Constant Contact. As a result, users that send a variety of different emails may need to spend time creating a custom template library to fill in the gaps. Mailchimp also has a lower delivery rate than Constant Contact, meaning more emails are likely to go undelivered or land in a spam inbox.
Constant Contact has more limited image storage compared to Mailchimp, where users can store an extensive library of images. Additionally, while constant contact includes analytics tools it lacks some advanced features, such as industry comparisons. Lastly, though Constant Contact contains an easy to use drag and drop editor for forms, it is missing some of the visual customization features provided by Mailchimp.
Pricing
Both Mailchimp and Constant Contact offer scaling prices. All of their pricing packages have a starting rate that is increased based on the buyer’s number of contacts.
Mailchimp offers a free package that includes basic email features for up to 10,000 emails a month. Their Essentials package starts at $9.99 per month and includes email templates, 24/7 email support, and custom branding. The Standard package costs $14.99 per month and includes automation features and custom templates. Lastly, the premium package starts at $299.00 per month and includes phone support, advanced segmentation, and support for unlimited users.
Constant Contact provides 2 pricing packages. The Email package includes basic email tools and templates and starts at $20.00 per month. The Emal Plus package starts at $45.00 per month and includes additional automation tools, as wells as customizable forms and polls.
Provided by the TrustRadius Research Team
Published on April 24, 2020
Feature Set Ratings
- Constant Contact ranks higher in 1 feature set: Reporting & Analytics
- Mailchimp ranks higher in 1 feature set: Email & Online Marketing
Email & Online Marketing

Constant Contact

Mailchimp
WYSIWYG email editor


Dynamic content


Ability to test dynamic content


Landing pages


A/B testing


Mobile optimization


Email deliverability reporting


List management


Triggered drip sequences


Reporting & Analytics

Constant Contact

Mailchimp
Dashboards


Standard reports


Custom reports


Pre-Send Testing

Constant Contact

Mailchimp
URL Validation


Link Tracking


Image Validation


Inbox Display


Email Accessibility Tools


Spelling and Grammar Check


Spam Testing


Email Previews


Lead Management

Constant Contact

Mailchimp
Lead nurturing


Lead scoring and grading


Data quality management


Automated sales alerts and tasks


Campaign Management

Constant Contact

Mailchimp
Calendaring


Event/webinar marketing


Social Media Marketing

Constant Contact

Mailchimp
Social sharing and campaigns


Social profile integration


Platform & Infrastructure

Constant Contact

Mailchimp
API


Role-based workflow & approvals


Customizability


Integration with Salesforce.com


Integration with Microsoft Dynamics CRM


Integration with SugarCRM


Attribute Ratings
- Constant Contact is rated higher in 4 areas: Likelihood to Renew, Usability, Implementation Rating, Product Scalability
- Mailchimp is rated higher in 1 area: Availability
- Constant Contact and Mailchimp are tied in 3 areas: Likelihood to Recommend, Performance, Support Rating
Likelihood to Recommend

Constant Contact

Mailchimp
Likelihood to Renew

Constant Contact

Mailchimp
Usability

Constant Contact

Mailchimp
Availability

Constant Contact

Mailchimp
Performance

Constant Contact

Mailchimp
Support Rating

Constant Contact

Mailchimp
Online Training

Constant Contact

Mailchimp
Implementation Rating

Constant Contact

Mailchimp
Product Scalability

Constant Contact

Mailchimp
Likelihood to Recommend
Constant Contact

Mailchimp
Pros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Mailchimp
- Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
- Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
- One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Mailchimp
- It would be great if the email template edit screen didn't save automatically.
- It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
- The OTP might take a long time to arrive when asked for during the login process.

Pricing Details
Constant Contact
General
Free Trial
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Starting Price
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
- per month
Additional Pricing Details
—Mailchimp
General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
—Entry-level set up fee?
Starting Price
Mailchimp Editions & Modules
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Mailchimp
Usability
Constant Contact
Mailchimp

Reliability and Availability
Constant Contact

Mailchimp
Performance
Constant Contact

Mailchimp
Support Rating
Constant Contact

Mailchimp
Implementation Rating
Constant Contact

Mailchimp
Alternatives Considered
Constant Contact

Mailchimp
Scalability
Constant Contact

Mailchimp
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Mailchimp
- The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
- The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.