Constant Contact vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Constant ContactMailchimp
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
No answers on this topic
Offerings
Pricing Offerings
Constant ContactMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactMailchimp
Considered Both Products
Constant Contact
Chose Constant Contact
I prefer Constant Contact over Mailchimp and iContact because Constant Contact gives you more bang for your buck. I also prefer the interface of Constant Contact because it's very clean and easy to navigate. Constant Contact also has the best pricing structure of the three …
Chose Constant Contact
We've found the email templates and customer service to be top-notch. Mailchimp has great chat support but no phone support. We also utilize the survey features and the coupons significantly, which are options that we didn't find on Mailchimp. Mailchimp in our experience has …
Chose Constant Contact
Mailchimp is a better all-around service. It does cost $20 more, but it is easier to find what you're looking for on Mailchimp. Part of the reason is that Mailchimp doesn't oversimplify terms. Constant Contact calls "Authentication" what Mailchimp calls "DKIM and SPF" - the …
Chose Constant Contact
Constant Contact is the best value for the investment. There are cheaper solutions - but not better. When you want to make a good impression, you want Constant Contact to be your provider (when we see Mailchimp emails we just delete!)
Chose Constant Contact
Constant Contact and Mailchimp are on pretty similar levels; however, I would say Constant Contact is more basic as far as campaign building goes than Mailchimp and Keap. They all keep contacts, but Keap offers more capabilities for the kinds of customer data you can keep in …
Chose Constant Contact
Mailchimp and Constant Contact are fairly similar in terms of offerings. I actually use both depending on whether my client is already using one or the other.
Chose Constant Contact
Mailchimp kept flagging our account because of our bounce rate, yes we should go in and clean up email addresses but when you have 30,000 contacts over 10 years it can be a daunting slow moving process, Constant Contact was much more understanding of that and willing to help us …
Chose Constant Contact
Mailchimp has stronger reporting features but really both platforms serve a similar purpose and have very similar functionality. The reason I used Mailchimp was for a smaller business with minimal contacts. When I changed careers, I started using Constant Contact as we have a …
Chose Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we …
Chose Constant Contact
I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition.
Chose Constant Contact
Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall.
Chose Constant Contact
I find Constant Contact to be easier to use. Sometimes it's hard to find what I want in Mailchimp.
Chose Constant Contact
Constant Contact does not have as good of a UI as other tools like Mailchimp or Emma, but the price for our list size was less.
Chose Constant Contact
Overall we chose Constant Contact over Mailchimp because we felt the price was a better use of our non-profit funding. Reviews of Mailchimp showed led us to believe that Constant Contact was easier to use and had better customer service. We've found that Constant Contact has …
Chose Constant Contact
We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs.
Chose Constant Contact
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a …
Chose Constant Contact
They’re both pretty similar software, however Mailchimp maybe more intuitive. I think they are similar in terms of deliverability at this point. Constant Contact might be more bang for the same buck.
Chose Constant Contact
Very similar in nature. I feel it's more just what works for your organization as to what solution you are more familiar with and the pricing structure that fits your needs. For most organizations with sales departments, I would recommend a email platform that is linked with …
Chose Constant Contact
In my view, If I were made aware of Constant Contact's lack of performance, I would have never created an account. I would rather use Wix, or even just social media! It would be more effective, user-friendly, and less costly or stressful, I believe.
Chose Constant Contact
Overall, Constant Contact is the easiest to use with one of the lower price points. It is a great entry-level tool for a beginner in order to graduate into more sophisticated platforms. The design features are a good start along with the subject line testing which is helpful …
Chose Constant Contact
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing …
Chose Constant Contact
They are all very similar in what they do. For my WordPress clients, there are many plugins that make email sign-up forms a breeze to connect to the email lists. Constant Contact has some more budget-friendly options.
Chose Constant Contact
I used Constant Contact because of a job or a client. I have not used in my business. I won't be using Constant Contact at this time in my business because I have more needs and a bigger budget.
Chose Constant Contact
Constant contact is the winner. It has all the features & functionality we want, and it is very user friendly.
Mailchimp
Chose Mailchimp
Constant Contact was my initial go-to years ago, but I disliked the dashboard and interface. It was as if the developers didn't use their right brains at all. Very difficult to navigate. Send Fox has been a considerable alternative, especially with the one-time cost and Emma is …
Chose Mailchimp
Constant Contact is antiquated and clunky. Pardot is a huge solution and tied to Salesforce so it’s not aimed at the same user audience. I think Mailchimp is generally just easier to use and costs less than the alternatives on the market currently.
Chose Mailchimp
As stated previously, I use Mailchimp as a secondary autoresponder (for transitions between platforms or in case of performance issues with the primary). My primary autoresponders are ConvertKit for marketing, and Kajabi for digital product delivery and support, although I am …
Chose Mailchimp
Constant Contact, Delivra.
I selected [MailChimp] after reviewing several other platforms and selected it based on its ease of use, simplicity and cost structure. It's easy to understand and they continue to add new features to the platform. It's a great tool for starting an …
Chose Mailchimp
I have used Constant Contact in the past and by far I like Mailchimp better. Constant Contact hasn't kept up with the times and Mailchimp has done a better job becoming relevant and is more modern. I get better results with Mailchimp and it helps me track things better too. …
Chose Mailchimp
MailChimp is simpler, more intuitive, and more visual than Constant Contact. I prefer the user experience and functionality within MailChimp. My needs are not very advanced for my email list, so MailChimp is a great, easy-to-adopt and set-up solution.
Chose Mailchimp
We attempted to use Constant Contact but were even less happy with it than Mailchimp. It's been several years but back then it was even less intuitive than what we're using now. I believe it didn't have as good of a trial period for us to play with it and try it out. Maybe it …
Chose Mailchimp
Mailchimp usually wins because it has a very nice free option to begin exploring the world of contact gathering / lead generation. While it doesn't have all the tools available to you via Hubspot, Keap, or Constant Contact, Mailchimp still provides a good launching point to …
Chose Mailchimp
I feel like Mailchimp is more advanced than Constant Contact. I have used both, and if a client asks, I always steer them towards Mailchimp. The whole system is more user-friendly, and I get fewer errors when creating the email. I also think the templates are a little fresher. …
Chose Mailchimp
We selected Mailchimp based on a recommendation from a similar organization. Our main reason is email deliverability, which was an issue with Constant Contact. However, the ability to send to the appropriate audience was much easier with Emma, Constant Contact, and Active …
Chose Mailchimp
Mailchimp is way more professional and easier to use than Constant Contact. It has a higher level of polish and better UX as well. Hubspot is better for larger business and organizations and it has deeper integrations with Microsoft Office and other business tools. It is …
Chose Mailchimp
We haven't used anything else except to look over a client's shoulder with their system.

It seems like Constant Contact was in the same space of having a poor interface and analytics, dated templates, and built more for promotional email. I think they're both improving, and for …
Chose Mailchimp
Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.
Chose Mailchimp
It's better for the average campaign requirements. Some projects require more advanced features and we use other tools for those. For example, making an system email that needs to be white-listed and then send system emails from it. For that we used Mailjet, sendgrid and other …
Chose Mailchimp
Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
Chose Mailchimp
I think Mailchimp is subpar compared to them.
Chose Mailchimp
Mailchimp is easier to use and offers more features at a better value.
Chose Mailchimp
Mailchimp is generally a simpler solution, and I've picked it for multiple companies because of that. I also like that Mailchimp does better on delivery than just about anywhere else. The brand is also fun and powerful.

Mailchimp needs to keep their system clean and not put so …
Chose Mailchimp
The difference between Mailchimp and the other email marketing applications we've used is that Mailchimp is a more convenient and affordable application that is meant to give the user the ability to execute a full email campaign from start to finish completely on their own - …
Chose Mailchimp
The integration with Salesforce was much more powerful with Mailchimp and was a key decision aspect to consider. Mailchimp also had a friendlier interface for use and a larger community to refer to for ideas and implementation tutorials. The amount of information that is …
Top Pros
Top Cons
TrustRadius Insights
Constant ContactMailchimp
Highlights

TrustRadius
Research Team Insight
Published

Mailchimp and Constant Contact are email marketing solutions designed to allow businesses to create and automate email marketing campaigns. Both include features such as email templates, form creation, and email analytics.

Both Mailchimp and Constant Contact are popular with small and mid-sized businesses, likely due to their flexible pricing plans that scale based on an organization’s email volume.

Features

Mailchimp and Constant Contact both include essential email marketing features, but they also both have some standout features that set them apart from each other.

Mailchimp offers a wide variety of automation features for email campaigns and email sequences. Users can easily set up automation rules to save time. Mailchimp also provides robust customization options for form and email template creation, including custom fields and branding. Lastly, Mailchimp offers detailed reporting and analytics features, including geographical tracking and social media reporting. Users can also use Mailchimp’s analytics tools to compare their organization’s analytics with industry averages.

Constant Contact offers a large volume of email templates, allowing users to create most emails with minimal customization. Additionally, Constant Contact includes a spam testing feature so that users can ensure their emails are unlikely to end up in the recipient’s spam folder. The spam testing feature likely contributes to many users stating improved deliverability when using Constant Contact compared to other options.

Limitations

Though Mailchimp and Constant Contact both have key strengths, they also both have some limitations that are important to consider.

Mailchimp offers fewer email templates out of the box compared to Constant Contact. As a result, users that send a variety of different emails may need to spend time creating a custom template library to fill in the gaps. Mailchimp also has a lower delivery rate than Constant Contact, meaning more emails are likely to go undelivered or land in a spam inbox.

Constant Contact has more limited image storage compared to Mailchimp, where users can store an extensive library of images. Additionally, while constant contact includes analytics tools it lacks some advanced features, such as industry comparisons. Lastly, though Constant Contact contains an easy to use drag and drop editor for forms, it is missing some of the visual customization features provided by Mailchimp.

Pricing

Both Mailchimp and Constant Contact offer scaling prices. All of their pricing packages have a starting rate that is increased based on the buyer’s number of contacts.

Mailchimp offers a free package that includes basic email features for up to 10,000 emails a month. Their Essentials package starts at $9.99 per month and includes email templates, 24/7 email support, and custom branding. The Standard package costs $14.99 per month and includes automation features and custom templates. Lastly, the premium package starts at $299.00 per month and includes phone support, advanced segmentation, and support for unlimited users.

Constant Contact provides 2 pricing packages. The Email package includes basic email tools and templates and starts at $20.00 per month. The Emal Plus package starts at $45.00 per month and includes additional automation tools, as wells as customizable forms and polls.

Features
Constant ContactMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
101 Ratings
2% below category average
Mailchimp
8.0
470 Ratings
3% above category average
WYSIWYG email editor6.387 Ratings8.1436 Ratings
Dynamic content8.587 Ratings7.8419 Ratings
Ability to test dynamic content8.382 Ratings7.9400 Ratings
Landing pages8.761 Ratings7.5325 Ratings
A/B testing7.058 Ratings8.0356 Ratings
Mobile optimization8.486 Ratings8.1429 Ratings
Email deliverability reporting9.097 Ratings8.5457 Ratings
List management8.499 Ratings8.1458 Ratings
Triggered drip sequences7.451 Ratings7.7317 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.9
98 Ratings
1% above category average
Mailchimp
7.5
456 Ratings
0% above category average
Dashboards8.388 Ratings7.6119 Ratings
Standard reports8.196 Ratings8.0454 Ratings
Custom reports7.458 Ratings6.948 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.9
50 Ratings
7% below category average
Mailchimp
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.535 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check7.239 Ratings00 Ratings
Spam Testing6.126 Ratings00 Ratings
Email Previews8.449 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact
-
Ratings
Mailchimp
8.1
48 Ratings
6% above category average
Calendaring00 Ratings8.443 Ratings
Event/webinar marketing00 Ratings7.734 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact
-
Ratings
Mailchimp
8.1
41 Ratings
8% above category average
Social sharing and campaigns00 Ratings8.239 Ratings
Social profile integration00 Ratings8.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
Mailchimp
7.3
40 Ratings
4% below category average
API00 Ratings7.831 Ratings
Role-based workflow & approvals00 Ratings6.26 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.320 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.517 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.635 Ratings
Best Alternatives
Constant ContactMailchimp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactMailchimp
Likelihood to Recommend
7.0
(116 ratings)
8.1
(494 ratings)
Likelihood to Renew
9.7
(23 ratings)
8.5
(51 ratings)
Usability
9.0
(10 ratings)
8.4
(373 ratings)
Availability
9.0
(2 ratings)
9.5
(6 ratings)
Performance
10.0
(2 ratings)
9.0
(7 ratings)
Support Rating
10.0
(9 ratings)
8.5
(12 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
7.5
(22 ratings)
Configurability
10.0
(1 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
10.0
(1 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Constant ContactMailchimp
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.