Based on 1900 reviews and ratings
Mailchimp and Constant Contact are email marketing solutions designed to allow businesses to create and automate email marketing campaigns. Both include features such as email templates, form creation, and email analytics.
Both Mailchimp and Constant Contact are popular with small and mid-sized businesses, likely due to their flexible pricing plans that scale based on an organization’s email volume.
Mailchimp and Constant Contact both include essential email marketing features, but they also both have some standout features that set them apart from each other.
Mailchimp offers a wide variety of automation features for email campaigns and email sequences. Users can easily set up automation rules to save time. Mailchimp also provides robust customization options for form and email template creation, including custom fields and branding. Lastly, Mailchimp offers detailed reporting and analytics features, including geographical tracking and social media reporting. Users can also use Mailchimp’s analytics tools to compare their organization’s analytics with industry averages.
Constant Contact offers a large volume of email templates, allowing users to create most emails with minimal customization. Additionally, Constant Contact includes a spam testing feature so that users can ensure their emails are unlikely to end up in the recipient’s spam folder. The spam testing feature likely contributes to many users stating improved deliverability when using Constant Contact compared to other options.
Though Mailchimp and Constant Contact both have key strengths, they also both have some limitations that are important to consider.
Mailchimp offers fewer email templates out of the box compared to Constant Contact. As a result, users that send a variety of different emails may need to spend time creating a custom template library to fill in the gaps. Mailchimp also has a lower delivery rate than Constant Contact, meaning more emails are likely to go undelivered or land in a spam inbox.
Constant Contact has more limited image storage compared to Mailchimp, where users can store an extensive library of images. Additionally, while constant contact includes analytics tools it lacks some advanced features, such as industry comparisons. Lastly, though Constant Contact contains an easy to use drag and drop editor for forms, it is missing some of the visual customization features provided by Mailchimp.
Both Mailchimp and Constant Contact offer scaling prices. All of their pricing packages have a starting rate that is increased based on the buyer’s number of contacts.
Mailchimp offers a free package that includes basic email features for up to 10,000 emails a month. Their Essentials package starts at $9.99 per month and includes email templates, 24/7 email support, and custom branding. The Standard package costs $14.99 per month and includes automation features and custom templates. Lastly, the premium package starts at $299.00 per month and includes phone support, advanced segmentation, and support for unlimited users.
Constant Contact provides 2 pricing packages. The Email package includes basic email tools and templates and starts at $20.00 per month. The Emal Plus package starts at $45.00 per month and includes additional automation tools, as wells as customizable forms and polls.
Provided by the TrustRadius Research Team
Published on April 24, 2020
Likelihood to Recommend
Feature Rating Comparison
WYSIWYG email editor
Ability to test dynamic content
Email deliverability reporting
Triggered drip sequences
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Social sharing and campaigns
Social profile integration
Role-based workflow & approvals
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Integration with SugarCRM
- We are a huge fan of the numerous templates that may be used for designing emails.
- Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
- The metrics and data gathered from email campaigns is very detailed and helpful.
- Easy to use and updates to application have been very customer focused.
- Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
- Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
- Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
- Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
- This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
- I really don't have any dislikes with the software now that I am familiar with the product.
- Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
- I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
- The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Likelihood to Renew
Reliability and Availability
Return on Investment
- Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
- Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
- The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
- The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
- Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
- Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
- The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
- We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.