What users are saying about
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Top Rated
720 Ratings
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Top Rated
2296 Ratings

Constant Contact

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Top Rated
720 Ratings
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Score 8.1 out of 100

Mailchimp

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2296 Ratings
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Score 8.2 out of 100

Highlights

Mailchimp and Constant Contact are email marketing solutions designed to allow businesses to create and automate email marketing campaigns. Both include features such as email templates, form creation, and email analytics.

Both Mailchimp and Constant Contact are popular with small and mid-sized businesses, likely due to their flexible pricing plans that scale based on an organization’s email volume.

Features

Mailchimp and Constant Contact both include essential email marketing features, but they also both have some standout features that set them apart from each other.

Mailchimp offers a wide variety of automation features for email campaigns and email sequences. Users can easily set up automation rules to save time. Mailchimp also provides robust customization options for form and email template creation, including custom fields and branding. Lastly, Mailchimp offers detailed reporting and analytics features, including geographical tracking and social media reporting. Users can also use Mailchimp’s analytics tools to compare their organization’s analytics with industry averages.

Constant Contact offers a large volume of email templates, allowing users to create most emails with minimal customization. Additionally, Constant Contact includes a spam testing feature so that users can ensure their emails are unlikely to end up in the recipient’s spam folder. The spam testing feature likely contributes to many users stating improved deliverability when using Constant Contact compared to other options.

Limitations

Though Mailchimp and Constant Contact both have key strengths, they also both have some limitations that are important to consider.

Mailchimp offers fewer email templates out of the box compared to Constant Contact. As a result, users that send a variety of different emails may need to spend time creating a custom template library to fill in the gaps. Mailchimp also has a lower delivery rate than Constant Contact, meaning more emails are likely to go undelivered or land in a spam inbox.

Constant Contact has more limited image storage compared to Mailchimp, where users can store an extensive library of images. Additionally, while constant contact includes analytics tools it lacks some advanced features, such as industry comparisons. Lastly, though Constant Contact contains an easy to use drag and drop editor for forms, it is missing some of the visual customization features provided by Mailchimp.

Pricing

Both Mailchimp and Constant Contact offer scaling prices. All of their pricing packages have a starting rate that is increased based on the buyer’s number of contacts.

Mailchimp offers a free package that includes basic email features for up to 10,000 emails a month. Their Essentials package starts at $9.99 per month and includes email templates, 24/7 email support, and custom branding. The Standard package costs $14.99 per month and includes automation features and custom templates. Lastly, the premium package starts at $299.00 per month and includes phone support, advanced segmentation, and support for unlimited users.

Constant Contact provides 2 pricing packages. The Email package includes basic email tools and templates and starts at $20.00 per month. The Emal Plus package starts at $45.00 per month and includes additional automation tools, as wells as customizable forms and polls.

Feature Set Ratings

  • Constant Contact ranks higher in 1 feature set: Reporting & Analytics
  • Mailchimp ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.7

Constant Contact

77%
8.1

Mailchimp

81%
Mailchimp ranks higher in 8/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
8.2
82%
380 Ratings

Dynamic content

7.6
76%
82 Ratings
7.8
78%
366 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
8.0
80%
354 Ratings

Landing pages

7.6
76%
56 Ratings
7.7
77%
283 Ratings

A/B testing

7.4
74%
52 Ratings
8.2
82%
314 Ratings

Mobile optimization

8.0
80%
85 Ratings
8.2
82%
378 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
8.6
86%
617 Ratings

List management

8.4
84%
90 Ratings
8.1
81%
399 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
7.8
78%
281 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
7.7

Mailchimp

77%
Constant Contact ranks higher in 3/3 features

Dashboards

7.8
78%
87 Ratings
7.6
76%
62 Ratings

Standard reports

8.2
82%
87 Ratings
8.2
82%
394 Ratings

Custom reports

7.5
75%
58 Ratings
7.2
72%
40 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Mailchimp

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Lead Management

Constant Contact

Feature Set Not Supported
N/A
9.1

Mailchimp

91%
Mailchimp ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
6.3
63%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
10.0
100%
1 Rating

Data quality management

N/A
0 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
10.0
100%
1 Rating

Campaign Management

Constant Contact

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
10.0
100%
1 Rating

Event/webinar marketing

N/A
0 Ratings
10.0
100%
1 Rating

Social Media Marketing

Constant Contact

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
10.0
100%
2 Ratings

Social profile integration

N/A
0 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

Constant Contact

Feature Set Not Supported
N/A
8.1

Mailchimp

81%
Mailchimp ranks higher in 6/6 features

API

N/A
0 Ratings
8.8
88%
2 Ratings

Role-based workflow & approvals

N/A
0 Ratings
10.0
100%
1 Rating

Customizability

N/A
0 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.1
81%
2 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 4 areas: Likelihood to Renew, Usability, Implementation Rating, Product Scalability
  • Mailchimp is rated higher in 1 area: Availability
  • Constant Contact and Mailchimp are tied in 3 areas: Likelihood to Recommend, Performance, Support Rating

Likelihood to Recommend

8.3

Constant Contact

83%
106 Ratings
8.3

Mailchimp

83%
431 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
8.6

Mailchimp

86%
49 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
8.5

Mailchimp

85%
320 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
10.0

Mailchimp

100%
16 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating

Mailchimp

N/A
0 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
8.8

Mailchimp

88%
40 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating
9.3

Mailchimp

93%
4 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Anonymous | TrustRadius Reviewer

Mailchimp

Creating email templates to reuse can be a daunting task, especially if you are not a developer or have strong front end experience. Mailchimp allowed us to get our templates up and running pretty quickly and we were able to preview how they rendered easily as well. Additionally, we have a small audience list but it changes pretty quickly, so we want to make sure we are sending to actual subscribed recipients to maintain a positive reputation score. Mailchimp allows us to stay on top of our recipient list quite easily. Highly recommend this tool, especially if you don't have a large team and you are just getting started with Email Marketing.
Paul Constantopolous | TrustRadius Reviewer

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
  • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
  • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
Francisco Gomez | TrustRadius Reviewer

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Anonymous | TrustRadius Reviewer

Mailchimp

  • It would be great if the email template edit screen didn't save automatically.
  • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
  • The OTP might take a long time to arrive when asked for during the login process.
Anonymous | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
  1. per month
Additional Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$10 per month

Mailchimp Editions & Modules

Additional Pricing Details

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 320 answers
Mailchimp has made it easier to create and experiment with different landing pages and emails. I’ve also used Mailchimp to create new landing pages for products and services and AB testing has been so easy to find results. Lastly, its usability for testing emails is great and allows me to see dynamic elements.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp provides a variety of email templates but the problem in most cases is it doesn't fit our requirements. You need HTML and CSS knowledge to update the template. It supports only the English language, it should provide the template in other languages like Spanish or French, etc. Its interface is not very aesthetic that needs to improve. Campaign creation takes time because of the clumsy interface provided by Mailchimp.
Farhan Ahmad | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Mailchimp

  • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
  • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
Paige Gregorzek | TrustRadius Reviewer

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