Constant Contact vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Constant ContactSalesforce Sales Cloud
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
Constant ContactSalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactSalesforce Sales Cloud
Considered Both Products
Constant Contact
Chose Constant Contact
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a …
Chose Constant Contact
We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs.
Chose Constant Contact
Quite simply, Constant Contact offers a great bang for your buck when compared to these other products. It isn't an extreme amount of capabilities, features, or bells and whistles that convinced us with this product. We simply wanted to try something that was cost-effective, …
Chose Constant Contact
Much better in managing your contact database and ensuring that the same email is not sent to the same contact more than one time. Also gives a more thorough report of open rates, times, etc. than MailChimp. Allows for more formatting options than MailChimpp and other …
Chose Constant Contact
Constant Contact and Vertical Response were on my shortlist. Ultimately I chose Constant Contact because of budget and functionality.
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
The biggest advantage with Salesforce is likely the biggest detractor as well. It is largely a blank slate. The system is not customized to any one business or industry out of the box. You have to design everything - which is great if you are looking for a highly customized …
Chose Salesforce Sales Cloud
  • Faster spool up time with Salesforce
  • Customer service is great
  • Salesforce's user group community is active, alive, and well and works well.
Top Pros
Top Cons
Features
Constant ContactSalesforce Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.1
118 Ratings
0% above category average
Salesforce Sales Cloud
-
Ratings
WYSIWYG email editor8.2101 Ratings00 Ratings
Dynamic content7.8102 Ratings00 Ratings
Ability to test dynamic content8.482 Ratings00 Ratings
Landing pages8.076 Ratings00 Ratings
A/B testing7.171 Ratings00 Ratings
Mobile optimization8.586 Ratings00 Ratings
Email deliverability reporting9.0114 Ratings00 Ratings
List management8.4116 Ratings00 Ratings
Triggered drip sequences7.260 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.1
115 Ratings
5% above category average
Salesforce Sales Cloud
-
Ratings
Dashboards8.488 Ratings00 Ratings
Standard reports8.3113 Ratings00 Ratings
Custom reports7.558 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.1
67 Ratings
2% below category average
Salesforce Sales Cloud
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.635 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check8.154 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.266 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.9
241 Ratings
3% above category average
Customer data management / contact management00 Ratings8.7241 Ratings
Workflow management00 Ratings7.9232 Ratings
Territory management00 Ratings7.5185 Ratings
Opportunity management00 Ratings8.6235 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.7220 Ratings
Contract management00 Ratings7.3192 Ratings
Quote & order management00 Ratings7.6175 Ratings
Interaction tracking00 Ratings7.7206 Ratings
Channel / partner relationship management00 Ratings7.8167 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.6
84 Ratings
1% above category average
Case management00 Ratings7.884 Ratings
Call center management00 Ratings7.566 Ratings
Help desk management00 Ratings7.468 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.9
220 Ratings
5% above category average
Lead management00 Ratings8.1215 Ratings
Email marketing00 Ratings7.7184 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.6
223 Ratings
0% above category average
Task management00 Ratings7.6212 Ratings
Billing and invoicing management00 Ratings7.260 Ratings
Reporting00 Ratings8.0176 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.9
236 Ratings
4% above category average
Forecasting00 Ratings7.5205 Ratings
Pipeline visualization00 Ratings7.9224 Ratings
Customizable reports00 Ratings8.3233 Ratings
Customization
Comparison of Customization features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
8.3
227 Ratings
9% above category average
Custom fields00 Ratings8.3225 Ratings
Custom objects00 Ratings8.3215 Ratings
Scripting environment00 Ratings8.3160 Ratings
API for custom integration00 Ratings8.3188 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
8.9
229 Ratings
7% above category average
Single sign-on capability00 Ratings9.0196 Ratings
Role-based user permissions00 Ratings8.8202 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.7
144 Ratings
6% above category average
Social data00 Ratings7.8143 Ratings
Social engagement00 Ratings7.7140 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
8.0
196 Ratings
11% above category average
Marketing automation00 Ratings8.0192 Ratings
Compensation management00 Ratings8.0129 Ratings
Platform
Comparison of Platform features of Product A and Product B
Constant Contact
-
Ratings
Salesforce Sales Cloud
7.2
208 Ratings
4% below category average
Mobile access00 Ratings7.2208 Ratings
Best Alternatives
Constant ContactSalesforce Sales Cloud
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactSalesforce Sales Cloud
Likelihood to Recommend
8.1
(133 ratings)
8.6
(373 ratings)
Likelihood to Renew
9.8
(23 ratings)
9.0
(56 ratings)
Usability
9.0
(10 ratings)
7.6
(120 ratings)
Availability
9.0
(2 ratings)
9.8
(27 ratings)
Performance
10.0
(2 ratings)
9.0
(18 ratings)
Support Rating
10.0
(9 ratings)
5.8
(91 ratings)
In-Person Training
-
(0 ratings)
7.9
(11 ratings)
Online Training
10.0
(1 ratings)
9.1
(15 ratings)
Implementation Rating
10.0
(5 ratings)
1.1
(18 ratings)
Configurability
10.0
(1 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Product Scalability
10.0
(1 ratings)
8.7
(32 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
Constant ContactSalesforce Sales Cloud
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Salesforce
Sales Cloud is very well suited for the daily leads and opportunity pipeline management as well as user management. Sales process automation are very helpful for repetitive tasks. It integrates well with other platforms. It's easy to customize and report on data. Sales Cloud can be pricey so is only open to larger org's that need complex CRM. User adoption is slow to any new users that have no prior experience.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Constant Contact
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Constant Contact
No answers on this topic
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Salesforce
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better visual understanding of sales pipeline and contains more useful data across the customer journey.
Read full review
Contract Terms and Pricing Model
Constant Contact
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Salesforce
It has helped us reach out to customers in a timely manner and thus build good relationships. We can easily set up marketing emails for existing clients or prospects and reach a larger customer base per our requirements. There is no error in contract generation or the customer life cycle process as everything is automated and can be integrated easily with other third-party applications.
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Professional Services
Constant Contact
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of the advanced automation workflows that make sure marketing is always on.Screenshot of some of the pre-built email templates that are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of the Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing generated with Constant Contact, used reach customers wherever they are.Screenshot of the e-commerce tools that can be integrated with Constant Contact to sell more.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of