Constant Contact vs Sprout Social | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 585 reviews and ratings

Score 8.1 out of 10

Based on 364 reviews and ratings

Feature Rating Comparison

Constant Contact

Sprout Social

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Sprout Social

Dashboards

Standard reports

Custom reports

Constant Contact

Sprout Social

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Constant Contact

Sprout Social

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Constant Contact

Sprout Social

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Constant Contact

Sprout Social

Automated routing and prioritization

Customer interaction histories

Bulk actions

Constant Contact

Sprout Social

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Constant Contact

Sprout Social

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Constant Contact

Sprout Social

Campaign success analytics

Real-time tracking

Competitor analysis

Constant Contact

Sprout Social

Role-based user permissions & privileges

Mobile access

Pros

Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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Verified User

Administrator in Other

Higher Education Company, 501-1000 employees

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Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.

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Jenna Carpentier

Digital Communications Specialist

American Institute of Steel ConstructionConstruction, 51-200 employees

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Cons

Maybe make a bit more intuitive
Have it make suggestions for what you could or should do
More storage room for pics, logos, etc. (without additional cost)
While I think it is user friendly in general, I need a bit more guidance with options and possibilities

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Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

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This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
Value overall. Other competitors are offering more users and the same amount of pages for less money.
Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Sprout Social 6.2

Based on 61 answers

While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.

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Jennifer Wagner

Editor

OVC Lawyer MarketingInternet, 11-50 employees

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Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Sprout Social 5.7

Based on 18 answers

Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop

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Olivia Ann Hurst

Social Media Specialist

The University of Southern MississippiHigher Education, 501-1000 employees

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Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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Sprout Social 7.7

Based on 8 answers

Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.

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Verified User

Manager in Marketing

Information Technology and Services Company, 1-10 employees

View all 8 answers on this topic

Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Sprout Social 8.0

Based on 7 answers

It is quick to post, however you have to refresh the page every time you add a new scheduled item.

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Sarah Zibanejadrad

Social Marketing Director

Creative Word and Image Inc.1-10 employees

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Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Sprout Social 3.0

Based on 13 answers

The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier

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Lisa Kribs-LaPierre

Partner

TGWdigitalMarketing and Advertising, 1-10 employees

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Online Training

Constant Contact 10.0

Based on 1 answer

No answer on this topic is available.

Sprout Social 7.3

Based on 3 answers

Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that

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Social Marketing Manager

Anametrix, Inc.Information Technology and Services, 11-50 employees

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Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Sprout Social 8.9

Based on 10 answers

Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.

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Social Media Manager

iQuest GroupComputer Software, 501-1000 employees

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Alternatives Considered

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.

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Chief Digital Officer (CDO)

Rooster Strategic SolutionsMarketing and Advertising, 11-50 employees

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I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for example, can be overwhelming; but Sprout Social clean design has made it more intuitive and less overwhelming.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 201-500 employees

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Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Every month we send out our newsletter, the phone rings and we gain revenue.
For our events, the reminders create signs ups which drive revenue.
Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.

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Darcy Knapp, MBA

owner

seo web mechanicsMarketing & Advertising, 1-10 employees

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Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
Allowed us to develop a new workflow strain based on permission levels and internal SS workflow

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Verified User

Director in Marketing

Events Services Company, 11-50 employees

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Screenshots

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See All (6) Sprout Social Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Edition

Email	$20.00¹
Email Plus	$45.00¹
Pro	$195.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Sprout Social Editions & Modules

Edition

Free Trial	Free¹
Standard	$99²
Professional	$149²
Advanced	$249²

for 30 days
per user/per month

Additional Pricing Details

—

Rating Summary

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

Constant Contact

Sprout Social

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