Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
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Dynamic Yield
Score 9.0 out of 10
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Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…
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Optimizely Feature Experimentation
Score 8.3 out of 10
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Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.
We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation …
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
Optimizely Feature Experimentation
Verified User
Board Member
Chose Optimizely Feature Experimentation
When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team.
Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities.
We haven't evaluated other products. We have an in-house product that is missing a lot of features and is very behind from making the test process easier.
Instead of evolving our in-house product with limited resources, we decided to go with Optimizely Feature Experimentation …
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
It is easy to use any of our product owners, marketers, developers can set up experiments and roll them out with some developer support. So the key thing there is this front end UI easy to use and maybe this will come later, but the new features such as Opal and the analytics or database centric engine is something we're interested in as well.
It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Brand templates could need complex CSS/custom code.
We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
Would be nice to able to switch variants between say an MVT to a 50:50 if one of the variants is not performing very well quickly and effectively so can still use the standardised report
Interface can feel very bare bones/not very many graphs or visuals, which other providers have to make it a bit more engaging
Doesn't show easily what each variant that is live looks like, so can be hard to remember what is actually being shown in each test
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team. Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities. If you are searching for an experimentation tool and personalization all in one... then maybe these comparison change and Optimizely turns to expensive. In the same way... if you want a server side solution. For us, it will be a challenge in the following years
Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
We have a huge, noteworthy ROI case study of how we did a SaaS onboarding revamp early this year. Our A/B test on a guided setup flow improved activation rates by 20 percent, which translated to over $1.2m in retained ARR.
