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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A
    Pricing
    ConversicaGroove (legacy product)
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    ConversicaGroove (legacy product)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.—
    More Pricing Information
    Community Pulse
    ConversicaGroove (legacy product)
    Considered Both Products
    Conversica
    Chose Conversica
    Groove. It's not really a competitor, they both work and I have no issues with either.
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    679 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    446 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    682 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    400 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    394 Answers
    Best Alternatives
    ConversicaGroove (legacy product)
    Small Businesses
    No answers on this topic
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    No answers on this topic
    Outreach
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConversicaGroove (legacy product)
    Likelihood to Recommend
    9.3
    (95 ratings)
    5.0
    (706 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    8.9
    (33 ratings)
    Usability
    9.0
    (1 ratings)
    5.4
    (542 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (5 ratings)
    Support Rating
    8.9
    (73 ratings)
    4.5
    (145 ratings)
    In-Person Training
    -
    (0 ratings)
    4.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    9.0
    (13 ratings)
    Configurability
    -
    (0 ratings)
    8.9
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    ConversicaGroove (legacy product)
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
    Read full review
    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
    Read full review
    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
    Read full review
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
    Read full review
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
    Read full review
    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
    Read full review
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
    Read full review
    Reliability and Availability
    Conversica
    No answers on this topic
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
    Read full review
    Performance
    Conversica
    No answers on this topic
    Discontinued Products
    Everything is good
    Incentivized
    Read full review
    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
    Read full review
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
    Read full review
    In-Person Training
    Conversica
    No answers on this topic
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
    Read full review
    Online Training
    Conversica
    No answers on this topic
    Discontinued Products
    Easy to use
    Incentivized
    Read full review
    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
    Read full review
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
    Read full review
    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
    Read full review
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
    Read full review
    Scalability
    Conversica
    No answers on this topic
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
    Read full review
    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
    Read full review
    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources