TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Crowdbooster (discontinued)

    Score7 out of 10
    N/ACrowdbooster was a tool to measure the success of Twitter and Facebook posts, with visualizations to track retweets, and track potential impressions created, likes, comments, and how many shares a Facebook post has received. Crowdbooster is no longer available.

    $9

    per month

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    Crowdbooster (discontinued)HootsuiteZapier
    Editions & Modules
    No answers on this topic
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    Crowdbooster (discontinued)HootsuiteZapier
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Crowdbooster (discontinued)HootsuiteZapier
    Considered Multiple Products
    Discontinued Products
    Chose Crowdbooster (discontinued)
    I use many different sites for social media analytics. Crowdbooster is used for overall statistics (followers, mentions, retweets) and monthly data and archived tweets. The other main sites used for Twitter are Cision, Radian6 and Hootsuite.
    Hootsuite
    No answer on this topic
    Zapier
    Chose Zapier
    I’ve used the free version of Hootsuite. I think this program is a more robust program once you pay for its features. Zapier is still better as a free version. So if you are looking to round out your digital presence with little investment go with Zapier. If you’re trying to …
    Incentivized
    Chose Zapier
    Zapier is pretty much easier to use unlike other paid CRM tools available in the market. Its intuitive user interface and free trial make it easier to switch to it. Its free plan of 100 tasks per month also helps small businesses who can't afford to buy high-price tools.
    Incentivized
    Chose Zapier
    Probably IFTTT comes closest to covering the features of Zapier. However, Zapier appears to have a lot more apps that can be connected and they provide a lot more educational support on their blog and emails.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    328 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    283 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    333 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    280 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    316 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    Crowdbooster (discontinued)HootsuiteZapier
    Listening/monitoring
    Comparison of Listening/monitoring features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Zapier
    -
    Ratings
    Boolean keyword searches00 Ratings7.0212 Ratings00 Ratings
    Filtering out noise/spam00 Ratings6.4224 Ratings00 Ratings
    Sentiment analysis00 Ratings6.7224 Ratings00 Ratings
    Broad channel coverage00 Ratings7.7298 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    8.1
    447 Ratings
    1% below category average
    Zapier
    -
    Ratings
    Content planning and scheduling00 Ratings9.0447 Ratings00 Ratings
    Audience targeting00 Ratings7.2304 Ratings00 Ratings
    Content optimization00 Ratings7.7368 Ratings00 Ratings
    Workflow management00 Ratings8.4379 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Zapier
    -
    Ratings
    Automated routing and prioritization00 Ratings7.4260 Ratings00 Ratings
    Customer interaction histories00 Ratings7.3280 Ratings00 Ratings
    Bulk actions00 Ratings7.9311 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Zapier
    -
    Ratings
    Lead generation00 Ratings6.6208 Ratings00 Ratings
    Content marketing00 Ratings7.6305 Ratings00 Ratings
    Paid media management00 Ratings6.8206 Ratings00 Ratings
    Campaigns and promotions00 Ratings6.7256 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Zapier
    -
    Ratings
    Twitter00 Ratings7.6393 Ratings00 Ratings
    Facebook00 Ratings8.5421 Ratings00 Ratings
    LinkedIn00 Ratings8.0369 Ratings00 Ratings
    Google+00 Ratings8.960 Ratings00 Ratings
    Instagram00 Ratings8.6376 Ratings00 Ratings
    Pinterest00 Ratings7.2182 Ratings00 Ratings
    YouTube00 Ratings7.6175 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Zapier
    -
    Ratings
    Campaign success analytics00 Ratings8.2333 Ratings00 Ratings
    Real-time tracking00 Ratings7.7335 Ratings00 Ratings
    Competitor analysis00 Ratings7.6231 Ratings00 Ratings
    Account management
    Comparison of Account management features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Zapier
    -
    Ratings
    Role-based user permissions & privileges00 Ratings8.3317 Ratings00 Ratings
    Mobile access00 Ratings7.5336 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Crowdbooster (discontinued) and Hootsuite and Zapier
    Feature
    Crowdbooster (discontinued)
    -
    Ratings
    Hootsuite
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings00 Ratings9.6103 Ratings
    Connector modification00 Ratings00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings00 Ratings8.389 Ratings
    Data quality services00 Ratings00 Ratings9.672 Ratings
    Data security features00 Ratings00 Ratings9.871 Ratings
    Monitoring console00 Ratings00 Ratings9.580 Ratings
    Best Alternatives
    Crowdbooster (discontinued)HootsuiteZapier
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Sendible
    Score7.1 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Crowdbooster (discontinued)HootsuiteZapier
    Likelihood to Recommend
    7.0
    (11 ratings)
    8.4
    (510 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    7.5
    (9 ratings)
    8.6
    (89 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (4 ratings)
    8.3
    (149 ratings)
    9.7
    (11 ratings)
    Availability
    9.0
    (1 ratings)
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (2 ratings)
    7.0
    (263 ratings)
    1.0
    (10 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    Crowdbooster (discontinued)HootsuiteZapier
    Likelihood to Recommend
    Discontinued Products
    Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
    • Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
    • Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
    • There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
    • The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
    • Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    Discontinued Products
    I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
    Read full review
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Zapier
    No answers on this topic
    Performance
    Discontinued Products
    No answers on this topic
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Zapier
    No answers on this topic
    Support Rating
    Discontinued Products
    I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Zapier
    No answers on this topic
    Online Training
    Discontinued Products
    No answers on this topic
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Zapier
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you can demo a free trial, that is definitely the best way to see if this will fit your program's specific needs.
    Read full review
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
    • Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
    • Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
    Read full review
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.