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Custify vs. PG Forsta HX Platform vs. PlaybookUX

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    PG Forsta HX Platform

    Score9.4 out of 10
    N/AThe PG Forsta HX platform, the technology and research solution formed from the Forsta solution based on the combined (through merger) technology of Dapresy, Confirmit, and FocusVision, and later by the acquisition of Press Ganey in 2022, is a customer experience management solution featuring both forms and text analysis to understand the Voice of the Customer.N/A

    PlaybookUX

    Score5.1 out of 10
    Small Businesses (1-50 employees)
    PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…

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    Pricing
    CustifyPG Forsta HX PlatformPlaybookUX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Bring your own customers
    $0
    total
    Unmoderated
    $49
    per participant
    Moderated
    $100
    per participant (30 minutes)
    Moderated
    $150
    per participant (60 minutes)
    Offerings
    Pricing Offerings
    CustifyPG Forsta HX PlatformPlaybookUX
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    CustifyPG Forsta HX PlatformPlaybookUX
    Security
    Comparison of Security features of Custify and PG Forsta HX Platform and PlaybookUX
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    PG Forsta HX Platform
    -
    Ratings
    PlaybookUX
    -
    Ratings
    Role-based user permissions7.011 Ratings00 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and PG Forsta HX Platform and PlaybookUX
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    PG Forsta HX Platform
    -
    Ratings
    PlaybookUX
    -
    Ratings
    API8.011 Ratings00 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and PG Forsta HX Platform and PlaybookUX
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    PG Forsta HX Platform
    -
    Ratings
    PlaybookUX
    -
    Ratings
    Product usage9.011 Ratings00 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings00 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and PG Forsta HX Platform and PlaybookUX
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    PG Forsta HX Platform
    -
    Ratings
    PlaybookUX
    -
    Ratings
    NPS surveys8.01 Ratings00 Ratings00 Ratings
    Sponsor tracking8.02 Ratings00 Ratings00 Ratings
    Customer profiles8.011 Ratings00 Ratings00 Ratings
    Automated workflow9.011 Ratings00 Ratings00 Ratings
    Internal collaboration7.011 Ratings00 Ratings00 Ratings
    Customer health scoring9.011 Ratings00 Ratings00 Ratings
    Customer segmentation9.011 Ratings00 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and PG Forsta HX Platform and PlaybookUX
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    PG Forsta HX Platform
    -
    Ratings
    PlaybookUX
    -
    Ratings
    Customer health trends9.011 Ratings00 Ratings00 Ratings
    Engagement analytics9.011 Ratings00 Ratings00 Ratings
    Dashboards9.03 Ratings00 Ratings00 Ratings
    Best Alternatives
    CustifyPG Forsta HX PlatformPlaybookUX
    Small Businesses
    ClientSuccess
    Score6 out of 10
    MindTouch
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Sogolytics
    Score9 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    Medallia
    Score8.9 out of 10
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CustifyPG Forsta HX PlatformPlaybookUX
    Likelihood to Recommend
    9.0
    (11 ratings)
    9.0
    (25 ratings)
    8.1
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    7.1
    (5 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.0
    (3 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CustifyPG Forsta HX PlatformPlaybookUX
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Press Ganey
    They have done a good job at helping us maintain the integrity of the project while transitioning to a completely new platform. Our Voice of the Customer program happens to consist of multiple surveys within one "master" so I guess logistically it could be considered complex
    Incentivized
    Read full review
    PlaybookUX
    PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Press Ganey
    • Confirmit has a fairly shallow learning curve allowing someone with no experience to be able to create a simple survey with not much time invested in training.
    • Confirmit also has the flexibility to be used in very advanced ways. Whether modifying the display/page content's layout or modifying input types with jQuery, it is incredibly adaptable.
    • Confirmit (with v. 18) now collects data in a true SQL database which is far more robust and easy to administrate than some other methods of data storage.
    Incentivized
    Read full review
    PlaybookUX
    • They recruited our demographic.
    • Customer support was awesome.
    • Studies are very easy to set up.
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Press Ganey
    • Ensure correct data collection. This is Confirmit's main goal, and which sometimes fails to succeed.
    • Integrated data back-up service. It would be great if we could look at the data from a couple days previous.
    • Interactive layout creator. Current layout creator is really "squared" as we say, it needs more flexibility with all the incoming technologies such as HTML5 and CSS3.
    Read full review
    PlaybookUX
    • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
    • It would be nice to have a login location where I can see my available tests.
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Press Ganey
    From my point of view Confirmit has been a key tool in our organization. Without it we can't deliver what we do at this moment. Confirmit has proved that is a reliable, stable and easy to use tool. The few issues we found (as far as I know) were sent to Confirmit support team and fix them. Patching the product has been done faster and without large downtime of the product
    Read full review
    PlaybookUX
    No answers on this topic
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Press Ganey
    Confirmit is a very technical tool, it takes time for someone to get used to the interface, even when it could definitely be more intuitive or user friendly, this is part of Confirmit's strenghts that makes it one of the most robust data collection technologies out there.
    Read full review
    PlaybookUX
    Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Press Ganey
    The support team is responsive and I can tell that they are actually trying to help get to the heart of the issues before making us try every possible solution available. They ask the right questions and test things before coming back to us with proposals. I like the support team at Confirmit.
    Incentivized
    Read full review
    PlaybookUX
    Very responsive when I had a technical question about a test.
    Read full review
    Implementation Rating
    Custify
    No answers on this topic
    Press Ganey
    Should let the professionals handle implementation, don't have only the operations team at your company do it.
    Incentivized
    Read full review
    PlaybookUX
    No answers on this topic
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Press Ganey
    Forsta has a strong product functionality and performance. Integration capabilities are fantastic and it has strong customer focus. Pre-existing relationships also helped in cracking this deal. People at Forsta are helpful and customer centric. Although cost is not highly competitive but it comes close to value for money. Competitors have quite a few functionalities but there are additional charges levied for them.
    Incentivized
    Read full review
    PlaybookUX
    Both have different set of unique features and usability.
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Press Ganey
    • I love Confirmit, the only negative is that my experience using any other program is always terrible in comparison.
    • I had Confirmit rep come into the office and was disapointed that they didn't have much informaton on how to use it as a researcher in marking research, perhaps employing more internal marketing researchers would help that.
    Incentivized
    Read full review
    PlaybookUX
    • Quick testing at scale
    • Excellent price points
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

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    PlaybookUX Screenshots

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