Cvent Event Management vs. iContact

Cvent has been great for our large flagship conferences, roadshows, exec forums, and webinars. From registration and attendee management all the way to post-event engagement and everything in between. Its custom reporting has helped us present business cases when we needed to eliminate certain events and has also helped us navigate challenging recruitment times by calling out patterns and successes.

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I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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• Event registration - manages different registration types for different programming.
• Audience Segmentation - from sessions to event emails to push notifications, Cvent's audience segmentation saves us so much time.
• Training - Cvent has a vast library of help articles and community questions and answers to help both new and seasoned users.

• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Growth emphasis seems slanted towards trade shows and events vendor integrations (less so on educational/attendee features)
• Because of rapid incorporation of new functionality, documentation can lag behind the current platform
• Complexity is growing, so the platform requires a significant investment of time and coordination to fully leverage

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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We are very pleased with the features that Cvent gives us. The ease of use and the immediate support when something does stump us. Cvent provides us with everything that we need to run a successful event. The only reason I did not Rate Cvent as a 10 is the cost

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

Super simple to use once configured. The solutions guide you through the process and the training resources and community fill in anything you can't figure out. Technical and non-technical users alike will be able to figure out how to successfully use the system.

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I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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There have been a few times when the system has gone down in the midst of registration. It can be frustrating but know that it does happen at times

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline

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The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.

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They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner

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It was all self-driven and I had to do a lot of searching around in the community to get answers.

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The templates are difficult to customize, and they don't render well in email platforms

It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.

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i wouldn't be using it if i wasn't satisfied. time is money

There is no other tool that offers the same range of solutions as Cvent, all under one umbrella. With minimal reliance on APIs, client and associate data are more secure, making all stakeholders more comfortable with the software. All other solutions I looked at only solved one piece of the puzzle I was dealing with.

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

I can see how this can help small AND large companies as they continue to grow

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Cvent Event Management has definitely provided great value with our exhibitors. It's a well organized system that they all trust and utilize each year now.
• Cvent Event Management has also provided positive ROI on the app front. Our clients rely on the app to share information and it's saved us a lot of money in paper printing costs!

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• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info