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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dealfront

    Score8.4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
    Pricing
    DealfrontFolloze
    Editions & Modules
    No answers on this topic
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    DealfrontFolloze
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    DealfrontFolloze
    Considered Both Products
    Dealfront
    No answer on this topic
    Folloze
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    98%
    Would buy again
    48 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    8 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    94%
    Happy with the feature set
    46 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    7 Answers
    100%
    Implementation went as expected
    41 Answers
    Features
    DealfrontFolloze
    Lead Management
    Comparison of Lead Management features of Dealfront and Folloze
    Feature
    Dealfront
    7.7
    1 Ratings
    1% above category average
    Folloze
    -
    Ratings
    Data quality management7.01 Ratings00 Ratings
    Automated sales alerts and tasks6.01 Ratings00 Ratings
    Lead segmentation and distribution10.01 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Dealfront and Folloze
    Feature
    Dealfront
    9.3
    1 Ratings
    21% above category average
    Folloze
    -
    Ratings
    Integrations with advertising platforms7.01 Ratings00 Ratings
    Integrations with CRMs10.01 Ratings00 Ratings
    Integrations with data storage tools10.01 Ratings00 Ratings
    Integrations with lead automation tools10.01 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Dealfront and Folloze
    Feature
    Dealfront
    8.5
    1 Ratings
    2% above category average
    Folloze
    -
    Ratings
    KPI analytics10.01 Ratings00 Ratings
    Drop-off analytics7.01 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Dealfront and Folloze
    Feature
    Dealfront
    10.0
    1 Ratings
    18% above category average
    Folloze
    -
    Ratings
    Conditional logic paths10.01 Ratings00 Ratings
    Web embedding10.01 Ratings00 Ratings
    Date picker10.01 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Dealfront and Folloze
    Feature
    Dealfront
    -
    Ratings
    Folloze
    7.7
    11 Ratings
    6% above category average
    Automated routing and prioritization00 Ratings7.510 Ratings
    Customer interaction histories00 Ratings7.710 Ratings
    Syndicated content00 Ratings7.39 Ratings
    Personalization00 Ratings8.111 Ratings
    Engagement data tracking00 Ratings7.611 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Dealfront and Folloze
    Feature
    Dealfront
    -
    Ratings
    Folloze
    7.4
    9 Ratings
    3% above category average
    Ad campaign creation00 Ratings7.89 Ratings
    Display advertising00 Ratings7.49 Ratings
    Contextual advertising00 Ratings7.19 Ratings
    Social advertising00 Ratings7.39 Ratings
    Ad reporting and analytics00 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Dealfront and Folloze
    Feature
    Dealfront
    -
    Ratings
    Folloze
    7.4
    11 Ratings
    4% above category average
    Standard visitor segmentation00 Ratings7.011 Ratings
    Behavioral visitor segmentation00 Ratings7.610 Ratings
    ABM sales intelligence00 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Dealfront and Folloze
    Feature
    Dealfront
    -
    Ratings
    Folloze
    6.8
    11 Ratings
    2% below category average
    3rd party intent signals00 Ratings6.410 Ratings
    Downstream intent signals00 Ratings7.110 Ratings
    Account identification00 Ratings6.811 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Dealfront and Folloze
    Feature
    Dealfront
    -
    Ratings
    Folloze
    7.5
    9 Ratings
    0% above category average
    Automated workflow & orchestration00 Ratings7.59 Ratings
    Best Alternatives
    DealfrontFolloze
    Small Businesses
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    No answers on this topic
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DealfrontFolloze
    Likelihood to Recommend
    7.0
    (15 ratings)
    7.6
    (49 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    7.7
    (49 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (41 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    DealfrontFolloze
    Likelihood to Recommend
    Dealfront
    If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
    Incentivized
    Read full review
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    Dealfront
    • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
    • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
    • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
    Read full review
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cons
    Dealfront
    • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
    Incentivized
    Read full review
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Dealfront
    Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
    Incentivized
    Read full review
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Usability
    Dealfront
    Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
    Incentivized
    Read full review
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Reliability and Availability
    Dealfront
    No answers on this topic
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Performance
    Dealfront
    No answers on this topic
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Support Rating
    Dealfront
    No answers on this topic
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Online Training
    Dealfront
    No answers on this topic
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Implementation Rating
    Dealfront
    No answers on this topic
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Alternatives Considered
    Dealfront
    Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
    Incentivized
    Read full review
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dealfront
    No answers on this topic
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    Dealfront
    No answers on this topic
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Return on Investment
    Dealfront
    • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
    • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
    Incentivized
    Read full review
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ScreenShots

    Dealfront Screenshots

    Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.