Demandbase One vs. NetSuite ERP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.6 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
NetSuite ERP
Score 8.1 out of 10
N/A
NetSuite is a suite of ERP and accounting modules which is sold in various editions aimed at different size customers. The multi-country, multi-currency version is an additional module called OneWorld. Netsuite is a SaaS system and is not offered in an on-premise edition.N/A
Pricing
Demandbase OneNetSuite ERP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneNetSuite ERP
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Users subscribe to NetSuite for an annual license fee. The license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. New modules and users and can be added as a business grows.
More Pricing Information
Community Pulse
Demandbase OneNetSuite ERP
Features
Demandbase OneNetSuite ERP
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
46 Ratings
21% below category average
NetSuite ERP
-
Ratings
Automated routing and prioritization6.538 Ratings00 Ratings
Customer interaction histories6.542 Ratings00 Ratings
Syndicated content4.13 Ratings00 Ratings
Personalization6.239 Ratings00 Ratings
Engagement data tracking6.946 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
32 Ratings
15% below category average
NetSuite ERP
-
Ratings
Ad campaign creation7.330 Ratings00 Ratings
Display advertising7.030 Ratings00 Ratings
Contextual advertising6.524 Ratings00 Ratings
Social advertising6.025 Ratings00 Ratings
Ad reporting and analytics6.531 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.9
48 Ratings
12% below category average
NetSuite ERP
-
Ratings
Standard visitor segmentation7.048 Ratings00 Ratings
Behavioral visitor segmentation6.845 Ratings00 Ratings
ABM sales intelligence6.946 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
7.1
49 Ratings
4% below category average
NetSuite ERP
-
Ratings
3rd party intent signals7.245 Ratings00 Ratings
Downstream intent signals6.744 Ratings00 Ratings
Account identification7.349 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
6.8
42 Ratings
14% below category average
NetSuite ERP
-
Ratings
Automated workflow & orchestration6.842 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
1.1
15 Ratings
148% below category average
Pay calculation00 Ratings1.013 Ratings
Benefit plan administration00 Ratings1.010 Ratings
Direct deposit files00 Ratings1.39 Ratings
Customization
Comparison of Customization features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.2
74 Ratings
21% above category average
API for custom integration00 Ratings9.264 Ratings
Plug-ins00 Ratings9.947 Ratings
Security
Comparison of Security features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.7
81 Ratings
15% above category average
Single sign-on capability00 Ratings9.762 Ratings
Role-based user permissions00 Ratings9.880 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.9
72 Ratings
30% above category average
Dashboards00 Ratings9.971 Ratings
Standard reports00 Ratings9.970 Ratings
Custom reports00 Ratings9.970 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
7.9
314 Ratings
3% above category average
Accounts payable00 Ratings8.3308 Ratings
Accounts receivable00 Ratings8.4284 Ratings
Global Financial Support00 Ratings9.926 Ratings
Primary and Secondary Ledgers00 Ratings9.928 Ratings
Journals and Reconciliations00 Ratings9.341 Ratings
Configurable Accounting00 Ratings9.935 Ratings
Standardized Processes00 Ratings9.937 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.1
48 Ratings
14% above category average
Inventory tracking00 Ratings10.047 Ratings
Automatic reordering00 Ratings8.928 Ratings
Location management00 Ratings9.635 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.4
253 Ratings
18% above category average
Pricing00 Ratings9.953 Ratings
Order entry00 Ratings7.9249 Ratings
Credit card processing00 Ratings8.937 Ratings
Cost of goods sold00 Ratings9.548 Ratings
Order Orchestration00 Ratings9.921 Ratings
Subledger and Financial Process
Comparison of Subledger and Financial Process features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
7.9
250 Ratings
6% above category average
Billing Management00 Ratings8.4239 Ratings
Cash and Asset Management00 Ratings9.927 Ratings
Travel & Expense Management00 Ratings9.831 Ratings
Budgetary Control & Encumbrance Accounting00 Ratings8.927 Ratings
Period Close00 Ratings9.935 Ratings
Project Financial Management
Comparison of Project Financial Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
6.6
32 Ratings
14% below category average
Budgeting and Forecasting00 Ratings6.026 Ratings
Project Costing00 Ratings6.023 Ratings
Cost Capture00 Ratings6.022 Ratings
Capital Project Management00 Ratings4.014 Ratings
Customer Contract Compliance00 Ratings9.913 Ratings
Project Revenue Recognition00 Ratings6.922 Ratings
Project Execution Management
Comparison of Project Execution Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
4.1
17 Ratings
52% below category average
Project Planning and Scheduling00 Ratings8.914 Ratings
Task Insight for Project Managers00 Ratings3.311 Ratings
Project Mobile Functionality00 Ratings3.010 Ratings
Definable Resource Pools00 Ratings3.68 Ratings
Grants Management
Comparison of Grants Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
3.1
12 Ratings
81% below category average
Award Lifecycle Management00 Ratings3.57 Ratings
Procurement
Comparison of Procurement features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
3.3
19 Ratings
71% below category average
Bids Analyzed and Compared00 Ratings3.58 Ratings
Contract Authoring00 Ratings1.910 Ratings
Contract Repository00 Ratings3.58 Ratings
Requisitions-to-Purchase Orders Integrated00 Ratings3.613 Ratings
Supplier Management00 Ratings9.913 Ratings
Risk Management
Comparison of Risk Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
3.1
11 Ratings
72% below category average
Risk Repository00 Ratings3.58 Ratings
Control Management00 Ratings1.911 Ratings
Control Efficiency Assessments00 Ratings3.57 Ratings
Issue Detection00 Ratings3.58 Ratings
Remediation and Certification00 Ratings3.58 Ratings
Logistics
Comparison of Logistics features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
3.1
17 Ratings
75% below category average
Transportation Planning and Optimization00 Ratings2.89 Ratings
Transportation Execution Management00 Ratings2.88 Ratings
Trade and Customs Management00 Ratings2.88 Ratings
Fulfillment Management00 Ratings9.914 Ratings
Warehouse Workforce Management00 Ratings2.511 Ratings
Manufacturing
Comparison of Manufacturing features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
9.4
16 Ratings
24% above category average
Production Process Design00 Ratings8.912 Ratings
Production Management00 Ratings8.914 Ratings
Configuration Management00 Ratings9.910 Ratings
Work Execution00 Ratings9.912 Ratings
Manufacturing Costs00 Ratings8.914 Ratings
Supply Chain
Comparison of Supply Chain features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
8.4
168 Ratings
16% above category average
Forecasting00 Ratings8.817 Ratings
Inventory Planning00 Ratings7.7165 Ratings
Performance Monitoring00 Ratings8.914 Ratings
Product Lifecycle Management
Comparison of Product Lifecycle Management features of Product A and Product B
Demandbase One
-
Ratings
NetSuite ERP
3.9
13 Ratings
60% below category average
Proposal Management00 Ratings2.610 Ratings
Product Master Data Management00 Ratings3.29 Ratings
Best Alternatives
Demandbase OneNetSuite ERP
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Zoho One
Zoho One
Score 9.4 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Infor VISUAL
Infor VISUAL
Score 8.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
24SevenOffice
24SevenOffice
Score 8.9 out of 10
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User Ratings
Demandbase OneNetSuite ERP
Likelihood to Recommend
6.2
(222 ratings)
8.4
(413 ratings)
Likelihood to Renew
6.1
(30 ratings)
8.9
(50 ratings)
Usability
6.7
(91 ratings)
8.0
(274 ratings)
Availability
7.0
(2 ratings)
9.0
(16 ratings)
Performance
7.3
(2 ratings)
8.0
(15 ratings)
Support Rating
10.0
(50 ratings)
6.6
(217 ratings)
In-Person Training
6.0
(1 ratings)
7.3
(2 ratings)
Online Training
9.9
(2 ratings)
6.4
(10 ratings)
Implementation Rating
10.0
(11 ratings)
5.4
(17 ratings)
Configurability
-
(0 ratings)
8.7
(5 ratings)
Ease of integration
10.0
(1 ratings)
7.3
(3 ratings)
Product Scalability
-
(0 ratings)
9.0
(8 ratings)
Vendor post-sale
10.0
(1 ratings)
4.8
(2 ratings)
Vendor pre-sale
9.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
Demandbase OneNetSuite ERP
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
NetSuite
Best suited for mid-market to lower scale enterprises (under 2,000 employees) especially if migrating from Quickbooks or another fragmented small business system. Also, multi-entity and global operational businesses are very well suited as there is robust functionality around multi-subsidiary, multi-currency and multi-tax controls. Finally, businesses with inventory & supply chain heavy businesses would find the functionality very useful as the system allows warehouse management, lot/batch tracking, fulfillment, etc. Not well suited for startups (a lot of functionality not needed) or very small businesses (under $3mm in revenues). Overkill in complexity and cost and implementation leg-work is necessary relative to the underlying operations of the business. Also, companies with a heavy manufacturing business (shop floor execution) lacks depth with true manufacturing ERPs like Epicor, Infor, etc. and companies expecting consumer grade UX feels like the interface isn't modern or very intuitive right out of the box.
Read full review
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
NetSuite
  • It gives high flexibility to maintain different kind of financial data with ease. It also support 606 standard.
  • Customisation is a key, whereas we can do as many customisation based on our critical financial need.
  • It is cloud based and easily scalable.
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
NetSuite
  • The area for the largest improvement needed is the implementation process. Especially when it comes down to an accounting based ERP setup rather than a CRM model. The experts should have accounting backgrounds in addition to the system knowledge for implementation.
  • There should be more training focused on the Dashboards and the maneuverability of the data focused for each graph or report within the dashboards.
  • The AP system is a little problematic with more complex company hierarchy. Due to the AP Invoice headers being driven by "main line" but the expense distribution being driven by journal entries - the AP aging is hard to verify the accuracy and can be distorted by different types of transactions.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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NetSuite
NetSuite is able to cover all of our needs, spanning multiple departments and managerial levels. We use it daily for a multitude of functions, including creating promotions, estimating inventory, pulling historical reports, forecasting sales, and more. Overall, we're very satisfied with NetSuite as an ERP solution and recommend it to medium to large businesses.
Read full review
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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NetSuite
NetSuite is a cloud tool, and is easy to implement for mid-sized organizations. It comes with standard forms/ printing layouts, and financial reporting (both summary and detailed), which are very handy for business users. In addition to these, with 99.99% service availability, NetSuite makes it one of the most reliable ERP tools available on the market.
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Reliability and Availability
Demandbase
Seems to always work.
Read full review
NetSuite
It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime
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Performance
Demandbase
It's pretty fast.
Read full review
NetSuite
Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.
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Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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NetSuite
I would like to give 8 rating for NetSuite support and reason for that is below: Whenever we faced any technical or functional issues we tried to reach out to NEtSuite support but response was not immediate. We told them about the urgency of the issue but still we were not getting response on time. Then, we have to reach out to AE to get things resolved.
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In-Person Training
Demandbase
She was fine, but we only had one session
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NetSuite
I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot
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Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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NetSuite
Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.
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Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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NetSuite
I felt NetSuite Professional Services did an excellent job of guiding us in the implementation. I also felt our internal teams were a little resistant to the change and engagement of new software. Had we performed better engaging and buying into the new software, I would be able to rate the implementation better. Therefore, the lower number should not be viewed as a deficiency with the software or the professional services teams, but as an reminder of how important complete buy-in from the local users is.
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Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
NetSuite
QuickBooks Online is, by far, a better and easier-to-use product for smaller companies. Only switch to Netsuite if you have to. We switched to NetSuite because we have numerous subsidiaries, and QuickBooks would not be able to handle the complexity.
Read full review
Scalability
Demandbase
No answers on this topic
NetSuite
We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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NetSuite
  • NetSuite ERP has allowed us to see more clear details around where our business is financially which leads to smarter business decisions.
  • NetSuite ERP has freed up time that was spent on certain functions in our old accounting software, leading to more efficiency.
  • NetSuite ERP has given us more visibility across business divisions.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

NetSuite ERP Screenshots

Screenshot of one view into the most critical business processes.Screenshot of Netsuite's mobile-friendly design