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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    NinjaOne

    Score9.2 out of 10
    N/AThe NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access. NinjaOne aims to give organizations' employees a great technology experience to work faster, smarter, and easier while IT teams modernize and improve efficiency.N/A
    Pricing
    Demandbase OneNinjaOne
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneNinjaOne
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.NinjaOne is a subscription typically billed annually and sold through channel partners. Monthly billing is nonstandard but billed on a case by case basis.
    More Pricing Information
    Community Pulse
    Demandbase OneNinjaOne
    Considered Both Products
    Demandbase
    No answer on this topic
    NinjaOne
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    98%
    Would buy again
    64 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    100%
    Delivers good value for the price
    61 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    98%
    Happy with the feature set
    64 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    95%
    Lived up to sales and marketing promises
    54 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    98%
    Implementation went as expected
    57 Answers
    Features
    Demandbase OneNinjaOne
    Engagement
    Comparison of Engagement features of Demandbase One and NinjaOne
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    NinjaOne
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and NinjaOne
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    NinjaOne
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and NinjaOne
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    NinjaOne
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and NinjaOne
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    NinjaOne
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and NinjaOne
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    NinjaOne
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Best Alternatives
    Demandbase OneNinjaOne
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Avast CloudCare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Action1
    Score9.4 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    ManageEngine Endpoint Central
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneNinjaOne
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.3
    (71 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    10.0
    (3 ratings)
    Usability
    6.6
    (94 ratings)
    9.3
    (13 ratings)
    Availability
    7.0
    (2 ratings)
    8.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    1.0
    (6 ratings)
    In-Person Training
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    1.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneNinjaOne
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    NinjaOne
    Well suited for support and management of a large fleet of endpoints, particularly across multiple regions and locations. Its well suited for MSPs for this reason. Its also effective for managing patching and updates for server infrastructure, where some other products are unable to manage. Its useful being able to access these features across multiple networks and domains. There is an option to monitor network equipment such as switches, but it didn't provide any information that wasn't already provided in the switches cloud portal.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    NinjaOne
    • Remote connections: the NinjaRemote client is spectacular and very easy to use and navigate. It quickly connects to customer systems so my engineers are able to work. As a bonus, they also offer a really good mobile app to connect to client systems.
    • Antivirus: Bitdefender Endpoint Protection is built directly into the NinjaOne portal. This makes deploying and maintaining AV very easy.
    • OS Patching: NinjaOne makes it very easy to handle patching across multiple clients and locations. It is very easy to use and doesn't take long to set up.
    • Support: NinjaOne support is always very prompt and helpful.
    • Documentation: the NinjaOne Dojo is a one-stop shop for all of your FAQs, guides, and forum needs. You can find almost anything here to help you deploy and maintain NinjaOne.
    • Automation Library: NinjaOne comes preloaded with a large number of ready-to-go automations. They also provide you with a scripting module to create your own.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    NinjaOne
    • NinjaOne does support Mac, however I would like to have more options for automation and scheduled task on Mac devices.
    • I would like it if NinjaOne also provided an MDM solution.
    • It would be nice is NinjaOne could integrate a PAM solution as well.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    NinjaOne
    We already did. After evaluating many platforms, we found the cybersecurity of the company, its development direction, and the performance of the platform to be far superior at its price point.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    NinjaOne
    NinjaOne is easy to use, intuitive, and provides great value for our organization specifically with inventory tracking and patch management. There is also a wealth of control from an RMM perspective that we have over our fleet of hardware as well as customer websites. The communications with our account representative is outstanding as well. I'd highly recommend for organizations to engage with NinjaOne, and this is from a user who's used other RMM's and related software offerings at different MSP's. Go NinjaOne!
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    NinjaOne
    Availability is very good
    Incentivized
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    NinjaOne
    The software loads quickly for the most part
    Incentivized
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    NinjaOne
    Ninja support has always been top notch. They have always been responsive and efficient both in troubleshooting issues or talking to me at a high-level about on-going improvements or needed changes. Both sales and Technical support has been good and I've been very pleased with the Customer service we have received from Ninja
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    NinjaOne
    Easy to learn and all of the functions and features were easy to learn. Once I started learning all of the features and functions, it made my everyday tasks much easier and more productive. The user interface is very easy to use. If I did have any questions, the Ninja Dojo was a big help.
    Incentivized
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    NinjaOne
    It was nice and self paced learning. The sections were easy to understand and the functionality was very worthwhile. The online training was very easy to learn and intuitive. I did not feel the need to ask for any clarification or assistance with any of the sections. I am still learning a lot of the functions but fined it very easy to use.
    Incentivized
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    NinjaOne
    Use of Organizations and locations
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    NinjaOne
    NinjaOne has the most rounded set of features however I believe all of the programs have there own plus and minus points. We use a mixture of programs however NinjaOne is the most heavily used.
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    NinjaOne
    Overall the software is very reliable
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    NinjaOne
    • Allowed us to use our full IT staff in remote offices to troubleshoot
    • The quick site response times helps reduce the time spent trying to find, connect, and fix systems
    • The ease of use creates confidence from our users that we can quickly fix their problems from anywhere in the world.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    NinjaOne Screenshots

    Screenshot of the NinjaOne dashboardScreenshot of the NinjaOne mobile appScreenshot of NinjaOne automationScreenshot of NinjaOne device detailsScreenshot of NinjaOne network monitoring - NetFlowScreenshot of NinjaOne virtual machine monitoring