DemandTools vs. Informatica Customer 360 for Salesforce vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandTools
Score 9.8 out of 10
N/A
DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A
Informatica Customer 360 for Salesforce
Score 8.1 out of 10
N/A
Informatica Customer 360 for Salesforce available on the Salesforce AppExchange, is used to automate data cleansing, consolidation, mastering, and hierarchy management within Salesforce for high-touch, highly tailored services.
$875
per month 1000 consolidated records monthly
LeadSquared
Score 7.6 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Pricing
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Editions & Modules
No answers on this topic
No answers on this topic
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Considered Multiple Products
DemandTools
Chose DemandTools
DemandTools is much more user friendly for modifying data in Salesforce. You can modify the data in Salesforce without having to export it and reload it.
Informatica Customer 360 for Salesforce

No answer on this topic

LeadSquared

No answer on this topic

Features
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DemandTools
-
Ratings
Informatica Customer 360 for Salesforce
-
Ratings
LeadSquared
7.4
39 Ratings
4% below category average
WYSIWYG email editor00 Ratings00 Ratings7.035 Ratings
Dynamic content00 Ratings00 Ratings7.027 Ratings
Landing pages00 Ratings00 Ratings5.832 Ratings
A/B testing00 Ratings00 Ratings8.110 Ratings
Mobile optimization00 Ratings00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings00 Ratings5.039 Ratings
List management00 Ratings00 Ratings9.038 Ratings
Triggered drip sequences00 Ratings00 Ratings10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DemandTools
-
Ratings
Informatica Customer 360 for Salesforce
-
Ratings
LeadSquared
8.5
40 Ratings
9% above category average
Lead nurturing automation00 Ratings00 Ratings10.038 Ratings
Lead scoring and grading00 Ratings00 Ratings9.039 Ratings
Data quality management00 Ratings00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings00 Ratings10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DemandTools
-
Ratings
Informatica Customer 360 for Salesforce
-
Ratings
LeadSquared
4.1
25 Ratings
57% below category average
Calendaring00 Ratings00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DemandTools
-
Ratings
Informatica Customer 360 for Salesforce
-
Ratings
LeadSquared
6.0
39 Ratings
12% below category average
Dashboards00 Ratings00 Ratings6.039 Ratings
Standard reports00 Ratings00 Ratings8.039 Ratings
Custom reports00 Ratings00 Ratings4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DemandTools
-
Ratings
Informatica Customer 360 for Salesforce
-
Ratings
LeadSquared
9.0
35 Ratings
12% above category average
API00 Ratings00 Ratings10.031 Ratings
Role-based workflow & approvals00 Ratings00 Ratings8.030 Ratings
Customizability00 Ratings00 Ratings10.035 Ratings
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DemandToolsInformatica Customer 360 for SalesforceLeadSquared
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User Ratings
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Likelihood to Recommend
8.7
(117 ratings)
-
(0 ratings)
7.0
(41 ratings)
Likelihood to Renew
9.9
(16 ratings)
-
(0 ratings)
8.8
(9 ratings)
Usability
7.8
(6 ratings)
-
(0 ratings)
9.0
(4 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.5
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
9.8
(4 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
6.9
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
7.5
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.5
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
DemandToolsInformatica Customer 360 for SalesforceLeadSquared
Likelihood to Recommend
Validity
DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.
Read full review
Informatica
No answers on this topic
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
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Pros
Validity
  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
Read full review
Informatica
No answers on this topic
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
Validity
  • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
  • Some features aren't user intuitive and it takes a while to learn.
Read full review
Informatica
No answers on this topic
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Likelihood to Renew
Validity
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
Read full review
Informatica
No answers on this topic
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Validity
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
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Informatica
No answers on this topic
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Reliability and Availability
Validity
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
Read full review
Informatica
No answers on this topic
LeadSquared
No answers on this topic
Performance
Validity
DemandTools is a bit clunky and slow at times
Read full review
Informatica
No answers on this topic
LeadSquared
No answers on this topic
Support Rating
Validity
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
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Informatica
No answers on this topic
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Online Training
Validity
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
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Informatica
No answers on this topic
LeadSquared
No answers on this topic
Implementation Rating
Validity
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
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Informatica
No answers on this topic
LeadSquared
No answers on this topic
Alternatives Considered
Validity
Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
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Informatica
No answers on this topic
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Scalability
Validity
It's done everything we've needed it to do.
Read full review
Informatica
No answers on this topic
LeadSquared
No answers on this topic
Return on Investment
Validity
  • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
  • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
  • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
  • The return on investment isn't easily quantifiable but it is FELT in our department.
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Informatica
No answers on this topic
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
ScreenShots

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation