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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    Hootsuite

    Score8.2 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Pricing
    D&B HooversHootsuite
    Editions & Modules
    No answers on this topic
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    D&B HooversHootsuite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    D&B HooversHootsuite
    Considered Both Products
    Dun Bradstreet
    Chose D&B Hoovers
    We use CREDITSAFE as an alternative tool as it costs less pricer and can be used alternative of D&B Hoover if it fails to give data
    Incentivized
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    93%
    Would buy again
    328 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    92%
    Delivers good value for the price
    283 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    94%
    Happy with the feature set
    333 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    93%
    Lived up to sales and marketing promises
    280 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    98%
    Implementation went as expected
    316 Answers
    Features
    D&B HooversHootsuite
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Hootsuite
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.8107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Hootsuite
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Hootsuite
    -
    Ratings
    Lead qualification process7.677 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Hootsuite
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    7.0
    324 Ratings
    9% below category average
    Boolean keyword searches00 Ratings7.0212 Ratings
    Filtering out noise/spam00 Ratings6.4224 Ratings
    Sentiment analysis00 Ratings6.7224 Ratings
    Broad channel coverage00 Ratings7.7298 Ratings
    Publishing
    Comparison of Publishing features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    8.0
    447 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.0447 Ratings
    Audience targeting00 Ratings7.2304 Ratings
    Content optimization00 Ratings7.7368 Ratings
    Workflow management00 Ratings8.3379 Ratings
    Engagement
    Comparison of Engagement features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    7.5
    359 Ratings
    8% below category average
    Automated routing and prioritization00 Ratings7.4260 Ratings
    Customer interaction histories00 Ratings7.3280 Ratings
    Bulk actions00 Ratings7.9311 Ratings
    Marketing
    Comparison of Marketing features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    7.0
    338 Ratings
    10% below category average
    Lead generation00 Ratings6.6208 Ratings
    Content marketing00 Ratings7.6305 Ratings
    Paid media management00 Ratings6.8206 Ratings
    Campaigns and promotions00 Ratings6.7256 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    8.1
    438 Ratings
    3% below category average
    Twitter00 Ratings7.6393 Ratings
    Facebook00 Ratings8.5421 Ratings
    LinkedIn00 Ratings8.0369 Ratings
    Google+00 Ratings8.960 Ratings
    Instagram00 Ratings8.6376 Ratings
    Pinterest00 Ratings7.2182 Ratings
    YouTube00 Ratings7.6175 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    7.8
    360 Ratings
    1% above category average
    Campaign success analytics00 Ratings8.2333 Ratings
    Real-time tracking00 Ratings7.7335 Ratings
    Competitor analysis00 Ratings7.6231 Ratings
    Account management
    Comparison of Account management features of D&B Hoovers and Hootsuite
    Feature
    D&B Hoovers
    -
    Ratings
    Hootsuite
    7.9
    369 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings8.3317 Ratings
    Mobile access00 Ratings7.5336 Ratings
    Best Alternatives
    D&B HooversHootsuite
    Small Businesses
    Owler
    Score9.7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversHootsuite
    Likelihood to Recommend
    8.5
    (126 ratings)
    8.4
    (510 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    8.6
    (89 ratings)
    Usability
    7.6
    (8 ratings)
    8.3
    (149 ratings)
    Availability
    9.1
    (5 ratings)
    9.8
    (21 ratings)
    Performance
    9.0
    (4 ratings)
    9.8
    (19 ratings)
    Support Rating
    7.4
    (10 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    9.2
    (2 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    8.0
    (39 ratings)
    Configurability
    7.7
    (3 ratings)
    7.2
    (3 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    7.6
    (2 ratings)
    Product Scalability
    8.6
    (3 ratings)
    8.1
    (3 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    8.3
    (18 ratings)
    User Testimonials
    D&B HooversHootsuite
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    In-Person Training
    Dun Bradstreet
    No answers on this topic
    Hootsuite
    Very easy to teach and learn
    Read full review
    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
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    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Hootsuite
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
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    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Hootsuite
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.