Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Lusha
Score 8.3 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
D&B OptimizerLushaZoho CRM
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
D&B OptimizerLushaZoho CRM
Free Trial
YesYesYes
Free/Freemium Version
NoYesYes
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeNo setup feeNo setup fee$14 /user/month
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
D&B OptimizerLushaZoho CRM
Considered Multiple Products
D&B Optimizer

No answer on this topic

Lusha
Zoho CRM
Chose Zoho CRM
I've selected Zoho because Zoho is very user friendly and not too expensive to use. It is a very good CRM platform if you're planning to implement and starting to use CRM for the first time. This platform is very good for the employee size of 10-100

Their customer service is …
Features
D&B OptimizerLushaZoho CRM
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
30% below category average
Lusha
8.8
114 Ratings
13% above category average
Zoho CRM
-
Ratings
Advanced search3.52 Ratings8.934 Ratings00 Ratings
Identification of new leads5.12 Ratings8.6110 Ratings00 Ratings
List quality5.12 Ratings8.336 Ratings00 Ratings
List upload/download8.02 Ratings9.0107 Ratings00 Ratings
Ideal customer targeting4.42 Ratings8.734 Ratings00 Ratings
Load time/data access8.02 Ratings9.24 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
13% below category average
Lusha
8.6
123 Ratings
10% above category average
Zoho CRM
-
Ratings
Contact information6.92 Ratings8.5122 Ratings00 Ratings
Company information6.22 Ratings8.6118 Ratings00 Ratings
Industry information7.12 Ratings8.6114 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
8% below category average
Lusha
8.6
115 Ratings
14% above category average
Zoho CRM
-
Ratings
Lead qualification process6.01 Ratings8.998 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings8.729 Ratings00 Ratings
Salesforce integration9.02 Ratings9.248 Ratings00 Ratings
Company/business profiles4.32 Ratings8.3103 Ratings00 Ratings
Data hygiene8.82 Ratings8.536 Ratings00 Ratings
Automatic data refresh6.22 Ratings8.9102 Ratings00 Ratings
Filters and segmentation8.21 Ratings9.040 Ratings00 Ratings
Alerts and reminders00 Ratings8.048 Ratings00 Ratings
Tags00 Ratings8.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
2% below category average
Lusha
8.3
26 Ratings
11% above category average
Zoho CRM
-
Ratings
Append emails to records7.31 Ratings7.82 Ratings00 Ratings
Sales email templates00 Ratings8.725 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.4
288 Ratings
7% above category average
Customer data management / contact management00 Ratings00 Ratings8.5279 Ratings
Workflow management00 Ratings00 Ratings8.2266 Ratings
Territory management00 Ratings00 Ratings8.6196 Ratings
Opportunity management00 Ratings00 Ratings8.6253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings00 Ratings8.6248 Ratings
Contract management00 Ratings00 Ratings8.6203 Ratings
Quote & order management00 Ratings00 Ratings8.1203 Ratings
Interaction tracking00 Ratings00 Ratings8.0249 Ratings
Channel / partner relationship management00 Ratings00 Ratings8.3192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.2
221 Ratings
6% above category average
Case management00 Ratings00 Ratings8.4213 Ratings
Call center management00 Ratings00 Ratings7.8172 Ratings
Help desk management00 Ratings00 Ratings8.4189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.4
266 Ratings
8% above category average
Lead management00 Ratings00 Ratings8.5261 Ratings
Email marketing00 Ratings00 Ratings8.4219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.4
263 Ratings
9% above category average
Task management00 Ratings00 Ratings8.5248 Ratings
Billing and invoicing management00 Ratings00 Ratings8.2180 Ratings
Reporting00 Ratings00 Ratings8.4242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.4
258 Ratings
9% above category average
Forecasting00 Ratings00 Ratings8.3216 Ratings
Pipeline visualization00 Ratings00 Ratings8.3235 Ratings
Customizable reports00 Ratings00 Ratings8.5249 Ratings
Customization
Comparison of Customization features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.2
277 Ratings
7% above category average
Custom fields00 Ratings00 Ratings8.3275 Ratings
Custom objects00 Ratings00 Ratings8.1222 Ratings
Scripting environment00 Ratings00 Ratings8.0178 Ratings
API for custom integration00 Ratings00 Ratings8.3203 Ratings
Security
Comparison of Security features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.3
266 Ratings
1% below category average
Single sign-on capability00 Ratings00 Ratings8.3231 Ratings
Role-based user permissions00 Ratings00 Ratings8.3261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.2
165 Ratings
9% above category average
Social data00 Ratings00 Ratings8.2164 Ratings
Social engagement00 Ratings00 Ratings8.2157 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.5
210 Ratings
13% above category average
Marketing automation00 Ratings00 Ratings8.7207 Ratings
Compensation management00 Ratings00 Ratings8.4138 Ratings
Platform
Comparison of Platform features of Product A and Product B
D&B Optimizer
-
Ratings
Lusha
-
Ratings
Zoho CRM
8.5
230 Ratings
11% above category average
Mobile access00 Ratings00 Ratings8.5230 Ratings
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D&B OptimizerLushaZoho CRM
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Score 8.3 out of 10
Salesmate
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Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerLushaZoho CRM
Likelihood to Recommend
8.0
(2 ratings)
8.8
(121 ratings)
8.5
(310 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(6 ratings)
7.6
(42 ratings)
Usability
-
(0 ratings)
9.0
(5 ratings)
7.8
(172 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
8.9
(7 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
8.5
(8 ratings)
Support Rating
-
(0 ratings)
9.1
(5 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
5.6
(8 ratings)
Implementation Rating
-
(0 ratings)
9.5
(105 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
7.7
(13 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
7.8
(13 ratings)
User Testimonials
D&B OptimizerLushaZoho CRM
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
Lusha
The software ensures smooth email marketing and tracking. It has very reliable sales enablement tools, including lead management, collaboration, and contact management. Integration of the product with other software is seamless, and customer support service providers are responsive and helpful. Product pricing is flexible and affordable for all businesses, irrespective of their size.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Dun & Bradstreet
No answers on this topic
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
Dun & Bradstreet
No answers on this topic
Lusha
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
Dun & Bradstreet
No answers on this topic
Lusha
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
Read full review
Support Rating
Dun & Bradstreet
No answers on this topic
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
Dun & Bradstreet
No answers on this topic
Lusha
Issues solving
Read full review
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
Dun & Bradstreet
No answers on this topic
Lusha
Fast responding
Read full review
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
Read full review
Implementation Rating
Dun & Bradstreet
No answers on this topic
Lusha
The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
Dun & Bradstreet
No answers on this topic
Lusha
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
Dun & Bradstreet
No answers on this topic
Lusha
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
Dun & Bradstreet
No answers on this topic
Lusha
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
Read full review
Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.