D&B Optimizer vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Lusha
Score 8.4 out of 10
N/A
Lusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…
$0
40 credits
Pricing
D&B OptimizerLusha
Editions & Modules
No answers on this topic
Free
$0.00
per month 40 credits
Starter
$49.90
per month 400 credits
Pro
$69.90
per month 600 credits
Premium
$399.90
per month 3,400 credits
Scale
Fully customizable plan for large organizations
per month
Offerings
Pricing Offerings
D&B OptimizerLusha
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
D&B OptimizerLusha
Features
D&B OptimizerLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
30% below category average
Lusha
8.3
121 Ratings
7% above category average
Advanced search3.52 Ratings9.142 Ratings
Identification of new leads5.12 Ratings8.8118 Ratings
List quality5.12 Ratings8.444 Ratings
List upload/download8.02 Ratings8.8115 Ratings
Ideal customer targeting4.42 Ratings8.642 Ratings
Load time/data access8.02 Ratings6.05 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
13% below category average
Lusha
8.7
131 Ratings
11% above category average
Contact information6.92 Ratings8.8132 Ratings
Company information6.22 Ratings8.6128 Ratings
Industry information7.12 Ratings8.8124 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
8% below category average
Lusha
8.3
123 Ratings
11% above category average
Lead qualification process6.01 Ratings8.5106 Ratings
Smart lists and recommendations6.02 Ratings8.737 Ratings
Salesforce integration9.02 Ratings9.055 Ratings
Company/business profiles4.32 Ratings8.5113 Ratings
Data hygiene8.82 Ratings8.546 Ratings
Automatic data refresh6.22 Ratings8.8110 Ratings
Filters and segmentation8.21 Ratings8.750 Ratings
Alerts and reminders00 Ratings8.256 Ratings
Tags00 Ratings6.03 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
2% below category average
Lusha
6.8
30 Ratings
9% below category average
Append emails to records7.31 Ratings5.03 Ratings
Sales email templates00 Ratings8.730 Ratings
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User Ratings
D&B OptimizerLusha
Likelihood to Recommend
8.0
(2 ratings)
8.9
(134 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(5 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.5
(117 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
D&B OptimizerLusha
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Lusha
It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
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Cons
Dun & Bradstreet
  • Sometimes missing records
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Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Lusha
It suits our requirements perfectly and fits well within our budget
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Usability
Dun & Bradstreet
No answers on this topic
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Support Rating
Dun & Bradstreet
No answers on this topic
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
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In-Person Training
Dun & Bradstreet
No answers on this topic
Lusha
Issues solving
Read full review
Online Training
Dun & Bradstreet
No answers on this topic
Lusha
Fast responding
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Implementation Rating
Dun & Bradstreet
No answers on this topic
Lusha
The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.