Likelihood to Recommend Dynamic Yield by Mastercard
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Read full review Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Read full review Pros Dynamic Yield by Mastercard
Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review Intuitive test set-up makes for a low learning curve. Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform. Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests. Read full review Cons Dynamic Yield by Mastercard
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Read full review The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large. There's a bit of a steep learning curve, you can't just dive into the program. It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform. Read full review Likelihood to Renew Dynamic Yield by Mastercard
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Read full review Usability Dynamic Yield by Mastercard
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Read full review Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Read full review Reliability and Availability Dynamic Yield by Mastercard
zero complaints. I'm not aware of it ever failing.
Read full review Performance Dynamic Yield by Mastercard
Zero complaints. It seemed to do its job quickly and accurately.
Read full review Support Rating Dynamic Yield by Mastercard
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
Read full review The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Read full review Online Training Dynamic Yield by Mastercard
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Read full review Implementation Rating Dynamic Yield by Mastercard
Implementation was pretty straightforward
Read full review Alternatives Considered Dynamic Yield by Mastercard
Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slowOptimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.Monetate - Evaluated but their UI was hard to use.Read full review Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection.
Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Read full review Return on Investment Dynamic Yield by Mastercard
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation. Read full review ScreenShots Dynamic Yield Screenshots Webtrends Optimize Screenshots