EmpInfo vs. Gusto vs. QuickBooks Online

Gusto is a great fit for small teams and startups that want a simple, reliable way to run payroll, manage tax filings, and give CPAs access without constant micromanagement. It’s especially useful for founders who need something that “just works.” The human support has been excellent—especially when forwarding confusing IRS mail.
That said, it’s a bit less intuitive when it comes to benefits and compliance for fully remote companies. For example, labor law poster distribution isn’t streamlined for digital teams, and setting up benefits felt more complex than it needed to be. Still, I’d recommend Gusto to any startup looking to get payroll right from day one.

Incentivized

I appreciate the ability to auto-generate invoices for recurring transactions, which saves time, as well as the option to set up auto-generated transactions. The report option is super helpful when reviewing information, as you can click to view the details in the report without having to go back and forth.

Incentivized

• Gusto really kills it on the simplicity. The app and website are very clear and straightforward.
• Gusto also does a great job at being easy to navigate, visually pleasing, and logically posed.
• Gusto communicates very clearly and provides just the right amount of communication.
• Gusto makes the onboarding process very easy. I recently started at a new company and the process of filling out the necessary documents, filling out forms, and getting my benefit information input was soooooo easy!

Incentivized

• Workflows for accounts payable invoice review are terrific.
• Bill payment allows you to pay vendors online via ACH or check without having to write a physical check, which reduces admin time.
• The cloud based login lends well to a remote or hybrid work environment for staff.
• QuickBooks Online allows you to pre-configure vendors' general ledger expense accounts. This helps with general ledger coding accuracy and consistency.
• QuickBooks Online integrates with Rippling HRIS, Coast, Capital One, JPMorgan Chase, etc., which lends well to an efficient month-end closing and reduced administrative time.

Incentivized

• Adding in previous time manually could be more accessible.
• Notifications for when employees manually change hours.
• We should allow 1099 users to use the mobile app instead of restricting them to the website, especially since they can just log into the full website on their mobile device.

Incentivized

• The upsells have gotten worse over time and are on every screen in the most awkward positions. I don't need a constant reminder to upgrade, especially on a very old account that's paid thousands over the years.
• The interface has never been especially intuitive, but I was an old Quicken user and it was somewhat familiar. Over time, it's gotten worse, and in the last 2 years, the program seems to move things more often than I would expect.
• The software constantly adds features that I don't want and want to turn off, but the interface is so difficult to use that I find myself skipping it. Imagine seeing a message that the system recognized invoices that hadn't been paid so it prepared reminder notices for you that can be sent at the click of a button. Who thinks using canned reminders that you've never seen is a good thing?
• A lot of functionality seems to derive from connecting your bank accounts to QBO. I don't want Intuit to have an always-on connection to any bank accounts, even checking.

Incentivized

Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.

It like the product 'right out of the box' and I trust Intuit will continually improve it over the years based on my experience with their desktop products. The large providers of Apps makes customizing the entire package relatively easy and seamless for a wide variety of business types.

Incentivized

The overall platform and its speed of response are amazing. I would recommend this to any other business owner for ease of use and reliability. Email reminders are great if I’m super busy and have forgotten a few tasks. The price point compared to local payroll service is hands down a huge win.

Incentivized

I had very little trouble setting up the program and migrating from our old accounting system. The daily usage is also very intuitive and easy. Anytime we run into minor trouble with the program, there are always tons of help available on YouTube, so we don't even look up the online manual anymore.

Incentivized

We have rarely had outages in the last 10 years. I can only recall 2 times in the last 10 years where we were not able to access our client files.

Incentivized

Everything process has its bugs lately with the new interface. Nothing has worked smoothly since this all began last month.

Incentivized

Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.

Incentivized

In my experience, most representatives keep me on the phone for hours, literally, for a single issue and then usually cannot resolve it satisfactorily. I have 10 open cases that need resolution and, in my experience, there has been NO follow-up communication on any of them.

Incentivized

Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support

Incentivized

The person in charge of QB needs to be very accurate with record keeping and is recommended to stay on top of tasks. The biggest issue we have is reconciliation, and those issues occur only when too much time has occurred between reconciliations

Incentivized

It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.

Incentivized

As a freelance bookkeeper, the Desktop version of QuickBooks Online doesn't allow for ease of access from any device. Having to be on a computer with the software downloaded creates additional work to gain access to all required filings etc. Also, I personally find the linking functionality on the Online version to be much more streamlined and user friendly.

As we have grown along our professional path, we have also expanded our use of QB. The scalability is easy and features seem to be waiting for you until you need them. We have increased profits by over 10x from our first year in business to the current and have yet to find a reason to look elsewhere

Incentivized

• For me, it is hard to quantify payroll software as having an ROI. It does save quite a bit of time per pay period, so perhaps we could assign a theoretical number to an employee taking that time. I'd say, at the least, it saves 30-60 minutes a pay period compared to a more difficult-to-use payroll software.

Incentivized

• QuickBooks has given us a useful portal by which to get an overview of our financials.
• QuickBooks has given us a relatively easy way to send out invoices quickly and efficiently.
• Due to the customization limitations on QuickBooks, we've had to get creative in third-party implementations to better represent our brand and to track financials.

Incentivized