TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Eventbrite

    Score7.1 out of 10
    N/AEventbrite is a global ticketing and event technology platform that provides creators of events with tools and resources to plan, promote, and produce live experiences. The vendor says event organizers can benefit from Eventbrite’s self-service event planning tools including email invitation creation, RSVP tracking, and ticket selling. Ticket sales can be managed online via the ticketing website or through integration with social media sites including Facebook, and real-time sales data…N/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    EventbriteGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    EventbriteGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOnly pay when ticket sales are made Essentials plan: 2% + $0.79/ paid ticket Professional plan: 3.5% + $1.59/ paid ticket Premium plan: contact Eventbrite for a custom pricing plan Free for free events—
    More Pricing Information
    Community Pulse
    EventbriteGoogle Analytics
    Considered Both Products
    Eventbrite
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    28 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    29 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    29 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    EventbriteGoogle Analytics
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Eventbrite and Google Analytics
    Feature
    Eventbrite
    8.6
    2 Ratings
    3% above category average
    Google Analytics
    -
    Ratings
    Calendar integration10.01 Ratings00 Ratings
    Integrates with social media10.01 Ratings00 Ratings
    Event registration5.72 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Eventbrite and Google Analytics
    Feature
    Eventbrite
    9.5
    1 Ratings
    12% above category average
    Google Analytics
    -
    Ratings
    Branding options9.01 Ratings00 Ratings
    Attendee list export10.01 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of Eventbrite and Google Analytics
    Feature
    Eventbrite
    4.0
    2 Ratings
    67% below category average
    Google Analytics
    -
    Ratings
    Registration, RSVP, and ticketing5.72 Ratings00 Ratings
    Email marketing1.01 Ratings00 Ratings
    Audience engagement7.01 Ratings00 Ratings
    Event recording1.01 Ratings00 Ratings
    Event analytics5.12 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Eventbrite and Google Analytics
    Feature
    Eventbrite
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    EventbriteGoogle Analytics
    Small Businesses
    Whova
    Score9.6 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EventbriteGoogle Analytics
    Likelihood to Recommend
    5.7
    (58 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    9.5
    (5 ratings)
    9.0
    (51 ratings)
    Usability
    5.9
    (8 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    7.5
    (23 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    EventbriteGoogle Analytics
    Likelihood to Recommend
    Eventbrite
    We're a nonprofit organization so we have a very lean time, labor, and money so the super easy self-explanatory nature makes it easy for our team to admin an event. The simple UI [of Eventbrite] keeps our focus on the event and avoids any headache-inducing tech hurdles. There're just enough user roles to handle multi-staffer admin. A less appropriate situation is an event that is huge in complexity with a custom workflow and processing which Eventbrite's not built to handle in-house such as multi-step registration, multiple item and category all-select options during registration, multi-event type (not just physical or ticket but virtual goods tracking), more HootSuite-like social media refinery, etc.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Eventbrite
    • Event management--providing a detailed description of the event (date, time, place) plus details of the event (speakers, topic, sponsors, etc.)
    • Registrations--provides enough details about people who register, and tools to manage those registrations (add people manually who didn't pre-register, cancel orders, check-in of attendees)
    • Event promotion--events created using Eventbrite can be found by searching Eventbrite for local events
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Eventbrite
    • I'd like to see Eventbrite add more customization to the event page layout. It would be nice to be able to differentiate our event through more specific design.
    • I've had occasional problems with email formatting in the Eventbrite email builder. It would be nice to have a slightly more trustworthy builder.
    • Other than those two things, I think Eventbrite does exactly what it needs to do.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Eventbrite
    Excellent platform and easy to use to create events. Eventbrite sets the standard for simple, effective and safe ticketing platforms. Our customers trust Eventbrite and we've always done well when we use this platform for ticketing. They have recently updated some of the virtual connectivity tools which make it even easier to set up and promote virtual events.
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Eventbrite
    Great platform with so many incredible features. It streamlines workflow, communication, messaging, and analyzing data. I know of no other platform that can do what Eventbrite can do for the price or user-friendliness. They also offer great support for new users and integrate well with other platforms (i.e., social media and Sched).
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Eventbrite
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Eventbrite
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Eventbrite
    I haven't yet needed to contact customer support, but the information provided next to the various features has been exceptionally helpful. This info is located just to the right of most options, and it provides answers to frequently asked questions. At this point, that information has been enough to keep me from having to contact anyone.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Eventbrite
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Eventbrite
    Just jump in, don't over thinking it, doing it will net the very few basic questions you'll have. There's not much complexity so one doesn't need to plan as if moving a canal. It's as simple as can be.
    Incentivized
    Read full review
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Eventbrite
    My "go to" for event registration has always been Constant Contact because they don't charge additional processing fees above the standard transaction. If it's a more basic event where I just need to capture name, email, and payment, I'll continue to use Constant Contact over Eventbrite. However, if it's more complex and requires marketing, I would choose Eventbrite.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Eventbrite
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Eventbrite
    • A dedicated URL for each event has been easy to use for tying events to editorial content, promotion and marketing.
    • For ticketed events, it has been an easy -to-use system without requiring a lot of training on a complicated technology. It is also competitively priced for transaction management.
    • Whether we have discovered any Eventbrite users via the Eventbrite site promotion, we appreciate it as a recommendation of our event for like-minded event attendees.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    Eventbrite Screenshots

    Screenshot of Organizer Resource BlogScreenshot of Facebook IntegrationScreenshot of Mobile OptimizedScreenshot of Organizer AppScreenshot of Event Dashboard